Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship
Rahma, Deshinta Raisa
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Mediating Effect of Brand Image on Behavioral Intention, Social Media Sales Promotion Content, and Corporate Reputation (Study on Lion Air Customers) Rahma, Deshinta Raisa; Sudarmiatin, Sudarmiatin; Dhewi, Titis Shinta
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i2.1593

Abstract

The use of social media has change companies began to build communications with customers through social media. Lion Air is one of the companies who used social media to introducing the products. This study focused to investigate the effect of social media sales promotion content (SMSPC) and corporate reputation (CR) on behavioral intention (BIY) through brand image (BI). There are 7 hypotheses on this research and analysis using Partial Least Square (PLS). The samples for this research were respondents who followed Instagram @lionairgroup and has used Lion Air Airlines service using non-probability sampling technique. The result of this research shows that brand image as a mediation can decrease the value of consumers behavioral intention on Lion Air customers. The results of this investigation offer both theoretical insights and empirical evidence that can be beneficial for marketing teams looking to enhance their communication strategies with customers through social media platforms.  
WAGES: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS Rahma, Deshinta Raisa; Sopiah, Sopiah
PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Vol. 4 No. 1 (2024): PERCIPIENCE
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/percipience.v4i1.24395

Abstract

This research aims to explore the topic of a wage. The literature analyzes from 31 articles from two database Taylor & Francis and Scopus which taken from Publish or Perish during the period 2017-2022, analyze with bibliometric and screening using PRISMA method to gain 31 articles. The outcome of the review indicated 127 authors from co-authorship data, four new keywords overlay from co-occurrence (employment, automation, job stress, and corporate innovation). The top 3 citations narrate about gender wage gap, minimum wage, and wage policy. This literature review can be used for a guidance for the next researcher regarding labor wage and the connection with other keywords that appropriate.
Co-Authors Sopiah, Sopiah Sudarmiatin Titis Shinta Dhewi, Titis