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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura e-Jurnal Apresiasi Ekonomi
Muhaisin, Ahmad
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGY OF COMPETITIVENESS OF MANDAILING NATAL DODOL CULINARY UMKM (A RESEARCH USING THE PENTAHELIX MODEL) Rao, Rofiqoh Hannum; Syahbudi, Muhammad; Muhaisin, Ahmad
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.915

Abstract

Purpose This article analyzes the external and internal elements that influence the competitiveness strategy of MSME Dodol Khas Mandailing Natal in company growth. The SOAR (Strength, Opportunities, Aspiration, and Result) methodology and the Qualitative Strategic Planning Matrix (QSPM) are used in this article. To develop targeted ambitions, goals, strategies, and commitments to achieve desired results for the company, the SOAR technique is used to identify and evaluate strengths and opportunities. Based on the SOAR matrix analysis conducted, the results of the study produced five alternative strategies, namely: 1). Having outlet facilities to increase sales made by culinary UMKM dodol typical of Mandailing Natal, 2) Conducting sales through resellers as a student empowerment program in exhibitions at educational and public institutions, 3) Forming a UMKM dodol community in Mandailing Natal City, 4) Creating attractive advertisements in the digital world, 5) Empowering UMKM human resources and improving the quality of basic ingredients for making dodol. In addition, the QSPM approach used produces alternative strategies, namely utilizing prime locations and increasing sales by implementing and maximizing promotions both offline and online with a TAS score of 7,100.Keywords: Strategy, Competitiveness, UMKM Dodol, SOAR, QSPM.
Implementation Of Profit Sharing System In Cattle Farming Business Reviewed From The Perspective Of Matter (Case Study Of Siarang-Arang Plantation Village) Nasution, Irsan Al Fadhil; Rahma, Tri Inda Fadhila; Muhaisin, Ahmad
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 4: October - December 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i4.29062

Abstract

The profit sharing system is a cooperation agreement between the capital owner and the capital manager, where the profit is divided according to the agreement. In the Siarang-arang plantation village, the practice of mudharabah is still carried out verbally and based on trust without a written agreement, which has the potential to cause usury and gharar. Therefore, this study aims to analyze how the profit sharing system is applied by cattle farms and whether it is in accordance with Islamic principles. In this study using qualitative research with collection techniques in the form of observation and interviews. So the results of this study that the Siarang-arang plantation village has implemented a profit-sharing system with a mudharabah contract that is in accordance with the basic principles of Islamic sharia. This strengthens both between the actors of the contract and maintains harmony between the local community.
Co-Authors muhammad Syahbudi, muhammad Nasution, Irsan Al Fadhil Rahma, Tri Inda Fadhila Rao, Rofiqoh Hannum