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All Journal Jurnal Ilmiah Edunomika (JIE) Media Bina Ilmiah
Hagan Mario Susanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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INOVASI 20 RESEP COCKTAIL DARI 10 DESTINASI SUPER PRIORITAS DI INDONESIA SEBAGAI SARANA PROMOSI PARIWISATA Tarore Rumani, David Hendrick; Hagan Mario Susanto; Kevin Gustian Yulius; Theodosia C. Nathalia
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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This study explores the innovation of cocktail recipes inspired by the distinctive features of Indonesia's 10 Super Priority Destinations. The cookbook blends local spices with cultural narratives, aiming to create unique recipes that embody the identity of each destination while supporting sustainable tourism efforts. These recipes are carefully designed to showcase the richness of Indonesian flavors through rempah (spices) such as ginger, turmeric, and cinnamon, paired with visual elements reflecting each destination’s natural beauty, such as tropical beaches and lush green landscapes. The combination of culinary artistry and cultural storytelling transforms the cookbook into more than just a recipe collection—it becomes a strategic tool for promoting Indonesian tourism and cultural heritage. The research applies an iterative design process, involving audience feedback and testing, to refine the content and ensure it aligns with audience preferences. The visual aesthetics of the cookbook, including layout design, illustrations, and photography, emphasize readability and cultural relevance. The findings highlight the importance of incorporating cultural and natural elements into promotional strategies for local products. By bridging culinary traditions with modern marketing techniques, this study positions the cookbook as an innovative approach to fostering global appreciation for Indonesia’s tourism and cultural diversity
PELATIHAN INOVASI MINUMAN MOCKTAIL KEPADA MASYARAKAT DI DESA TANJUNG BURUNG Hagan Mario Susanto; David Hendrick Tarore Rumani; Kevin Gustian Yulius; Theodosia C. Nathalia
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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Desa Tanjung Burung di Kabupaten Tangerang menghadapi dampak negatif karena adanya pembangunan real estate yang signifikan. Keterbatasan tingkat pendidikan dan keterbatasan terhadap pelatihan juga menghambat masyarakat di Desa Tanjung Burung untuk beradaptasi dengan kondisi yang baru. Program Pengabdian Kepada Masyarakat (PKM) bertajuk “Pelatihan Inovasi Minuman Mocktail Kepada Masyarakat Desa Tanjung Burung” dirancang untuk mengatasi tantangan tersebut dengan memberikan pelatihan komprehensif. Program ini meliputi pengenalan alat dan bahan, teknik pembuatan mocktail, serta strategi pemasaran modern melalui media sosial. Hasil kegiatan menunjukkan keberhasilan dalam meningkatkan keterampilan peserta, yang kini mampu menghasilkan produk inovatif dengan cita rasa, tekstur, dan tampilan yang sesuai dengan kebutuhan pasar urban. Selain itu, peserta juga memahami cara memanfaatkan media digital untuk branding dan pemasaran, membuka peluang usaha yang lebih luas. Program ini tidak hanya memperkuat potensi ekonomi kreatif masyarakat tetapi juga mendorong keberlanjutan pengembangan usaha berbasis komunitas di Desa Tanjung Burung.
Co-Authors David Hendrick Tarore Rumani Tarore Rumani, David Hendrick Theodosia C. Nathalia Yulius, Kevin Gustian