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All Journal Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmu Komunikasi dan Sosial Politik
Mardia, Ainul
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Humanities Education Engineering Environmental Science Library & Information Science Public Health Social Sciences

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Strategi Komunikasi Pariwisata Pada Objek Wisata Puncak Pato Dalam Meningkatkan Kunjungan Wisatawan Mardia, Ainul; Edlina, Ria
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.1746

Abstract

Puncak Pato is one of the historical attractions located in Nagari Batu Bulek, North Lintau Buo District, Tanah Datar Regency, West Sumatra, Indonesia. Puncak Pato tourist attraction is one of the proofs of the birth of the Sati Bukik Marapalam Oath. The purpose of this study was to determine how the destination branding stages carried out by the manager or pokdarwis in introducing Puncak Pato tourist attraction. The method used is a qualitative research method with descriptive data type. The data collection techniques used are observation, interviews, and documentation. The results of the study use the concept of destination branding by Morgan and Pritchard, namely Market investigation, analysis, and strategic recommendations, managers strive to further improve and develop facilities for the sustainability of their tours, in the aspect of brand identity the manager still uses the motto Adat Basandi Syarak, Syarak Basandi Kitabullah as the identity of Puncak Pato tourism in the pledge of Sati Bukik Marapalam Oath. Meanwhile, in the brand launch aspect, the manager uses social media to promote tourism and the brand implementation aspect, the manager tries to make events every year and provide the best service to tourists. The last aspect is monitoring, evaluation and review by looking at the shortcomings that still exist such as the lack of tourists knowing about existing tour packages and will be strived for.
Pemberdayaan Ikatan Mahasiswa Muhammadiyah Kabupaten Sidrap melalui Inovasi Kewirausahaan Berkelanjutan dan Strategi Transformasi Digital Lubis, Sandi; Cahyani Thahir, Inna Mutmainna; Ali Darlis, Muhammad Akbar; Mardia, Ainul
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3674

Abstract

Program pengabdian ini bertujuan untuk memperkuat kemandirian ekonomi Ikatan Mahasiswa Muhammadiyah (IMM) Kabupaten Sidrap melalui inovasi kewirausahaan berkelanjutan dan pemanfaatan teknologi digital berbasis cloud. Kegiatan dilaksanakan melalui lokakarya partisipatif dan diskusi kelompok terfokus yang melibatkan anggota IMM, pelaku usaha lokal, dan alumni. Fokus program mencakup penguatan kapasitas dalam pemodelan bisnis, inovasi produk, pemasaran digital, branding, serta pengelolaan keuangan. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pola pikir kewirausahaan, keterampilan praktis, dan inisiatif peserta. Peserta mampu merancang dan mempromosikan usaha baru dengan memanfaatkan platform digital secara efektif. Selain itu, kegiatan ini mendorong kolaborasi organisasi, kepercayaan diri, dan semangat berwirausaha di kalangan anggota IMM. Program ini terbukti memberikan dampak positif dalam membentuk ekosistem kewirausahaan yang adaptif dan berkelanjutan. Model pemberdayaan ini dapat direplikasi oleh organisasi pemuda lain sebagai strategi transformasi ekonomi yang kontekstual dan kolaboratif.
Co-Authors Ali Darlis, Muhammad Akbar Cahyani Thahir, Inna Mutmainna Edlina, Ria Sandi Lubis