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All Journal Asian Journal of Social and Humanities
Bambang Sugiyanto, Liem
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta) Puspa Amiata, Adella; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.397

Abstract

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.
The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta) Margaretta Sianturi, Ristyna Lidya; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.291

Abstract

The aim of this research is to analyze more deeply the relationship and influence of content quality, price on purchase decisions mediated by celebrity endorsers on purchase decisions via Instagram. The method used in this research is a quantitative method. In this research the variables used are independent variables, mediating variables and dependent variables. The independent variables used are price and content quality. The mediating variable used is Celebrity endorser. The Dependent variable used is Purchase decision. The population in this study are Instagram social media account users who live in Jakarta with a sample size of 150. Data analysis techniques using SEM with AMOS tools. The conclusions are Price influences Celebrity Endorser, Celebrity Endorser influences Purchase decisions, Price influences purchase decisions, and Price influences purchase decisions through celebrity endorsers with a CR value of 2.06 > 1.96
The Influence of Price Perception and Customer Experience on Purchase Intention Mediated by Customer Satisfaction (Empirical Study: Haidilao Restaurant Consumers in Jakarta) Chelsea, Chelsea; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.292

Abstract

The purpose of this research is to analyze further the relationship and influence of price, customer experience on purchase intentions which is mediated by customer satisfaction on purchase intentions at the HaiDiLao restaurant. The method used in this research is a quantitative method and was processed using AMOS. The survey was conducted on 155 respondents who met the respondent criteria using non-probability sampling. The research found that price perception, customer experience, and customer satisfaction did not significantly influence the purchase intention. Meanwhile, price perception and customer experience had a significant influence on customer satisfaction. On the other hand, price perception and customer experience also did not significantly influence purchase intention. The limitation of the research was the limited respondents, with 155 respondents domiciled in Jakarta who have visited HaiDiLao restaurant in Jakarta. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the food and beverages industry, especially an overview of customer experience and an understanding of the factors influencing increased purchase intentions, such as price perception, customer experience, customer satisfaction, and purchase intention. So, managers can develop a business strategic plan that aligns with internal and external company conditions.
The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta) Puspa Amiata, Adella; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.397

Abstract

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.
The Influence of Service Quality and Price Perception on Customer Satisfaction in the Shopee Marketplace Mediated by Customer Reviews (Empirical Study: Shopee Consumers in Jakarta) Ananda Harto, Velisia; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.510

Abstract

The purpose of this study is to examine the effect of service quality and price perception on customer satisfaction, as well as to explore the role of customer reviews as a mediating variable among Shopee consumers in Jakarta. This research was conducted using an online survey with 200 respondents who met the criteria of having made a transaction on Shopee within the last 6 months and have provided reviews for the products purchased. The study employs a quantitative approach using a structural equation modeling (SEM) model, processed with AMOS 24 software. The scope of this research is limited to Shopee consumers in Jakarta, and the survey was conducted over a period of one month, from December 2024 to January 2025. The respondents in this study were only those residing in Jakarta. This research aims to understand the impact of service quality and price perception on customer satisfaction, with customer reviews serving as a mediating factor. The findings of this study are expected to provide valuable insights for marketers and producers in designing competitive service and pricing strategies to enhance customer satisfaction.
The Influence of Price Perception and Customer Satisfaction on The Performance of Pertamina Gas Stations Mediated By Service Quality (Empirical Study: Pertamina Gas Station Consumers In Jakarta) Nie, Le; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 3 No. 6 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i6.542

Abstract

This study aims to analyze the influence of price perception and customer satisfaction on the performance of Pertamina gas station (SPBU), with service quality as a mediating variabel. The study focuses on Pertamina gas station customers in Jakarta, considering the city’s strategic role as an economic hub that significantly impacts national energy demand. A quantitative approach was employed, collecting data through questionnaires distributed to a randomly selected sample of customers. The independent variables in this study are price perception and customer satisfaction, while the dependent variable is gas station performance. Swervice quality acts as the mediating variable, measured through dimensions such as reliability, responsiveness, assuarance, empathy and tangibles. The collected data were analyzed using the structural Equation Modelling (SEM) method. The findings reveal that price perception has a positive and significant influence on customer satisfaction and service quality. Furthermore, customer satisfaction positively impacts gas station performance. Service quality was found to play a significant mediating role in the raltionship between price perception, customer satisfaction, and gas station performance. This indicates that enhancing service quality can strengthen the relationship between price perception and customer satisfaction on overall gas station performance. This study offers managerial implications for Pertamina, suggesting a focus on maintaining competitive price perception and improving service quality to enhance customer satisfaction and operational performance of gas stations. Additionally, it provides new insights in to the strategic importance of service quality in the competitive energy industry.
Co-Authors Ananda Harto, Velisia Chelsea, Chelsea Margaretta Sianturi, Ristyna Lidya Nie, Le Puspa Amiata, Adella