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All Journal Return : Study of Management, Economic and Bussines Journal Research of Social Science, Economics, and Management Asian Journal of Social and Humanities
Bambang Sugiyanto, Liem
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The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta) Puspa Amiata, Adella; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.397

Abstract

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.
The Effect of Service Quality and Endorser Credibility on Purchase Decision Mediated By Brand Image (Empirical Study: Active Students of Jaya Buana Vocational High School in Tangerang Regency) Jamaludin, Jamaludin; Bambang Sugiyanto, Liem
Return : Study of Management, Economic and Bussines Vol. 3 No. 8 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i8.275

Abstract

This study examines the impact of service quality and endorser credibility on the purchase decisions of prospective students at SMK Jaya Buana, a vocational high school in Tangerang Regency, with brand image as a mediating factor. The research employs a comprehensive design that includes validity, reliability, and hypothesis testing, using structural equation modeling (SEM) to analyze the data. The findings reveal that both service quality and endorser credibility significantly influence purchase decisions, with service quality identified as the most critical contributor. Furthermore, the study demonstrates that brand image plays a vital role in enhancing the effect of these variables on purchase decisions, acting as a powerful mediator. The results suggest that improving service quality and leveraging credible endorsers can significantly boost a school's brand image, thereby increasing student enrollment. This research underscores the importance of strategic management in educational institutions to attract more students by focusing on service excellence, credible endorsements, and a strong brand image.
Building Harmony of Music Course Customer Loyalty in Jakarta: The Critical Role of Customer Value, Trust, Satisfaction, and Customer Engagement Hernando, Hernando; Bambang Sugiyanto, Liem
Return : Study of Management, Economic and Bussines Vol. 3 No. 10 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i10.286

Abstract

The music education industry in Indonesia, especially in Jakarta, is growing rapidly as people's interest in music increases. However, the industry faces challenges in retaining customers and increasing their loyalty. This study aims to identify the factors that affect Customer Loyalty of music course customers in Jakarta, focusing on the influence of customer value, trust, and customer satisfaction on Customer Loyalty, as well as the role of customer engagement as a mediation variable. This study uses a quantitative method with a survey approach. The sample consisted of 95 respondents who were consumers of music courses in Jakarta over 18 years old and had used music course services for at least three months. Data was collected through questionnaires and analyzed using Partial Least Squares (PLS) with SmartPLS software version 3.0. The results of this study are expected to provide insight for music course managers in developing effective marketing strategies to increase customer loyalty. By understanding the factors that affect Customer Loyalty, managers can increase customer value, build trust, and increase customer satisfaction, which will ultimately increase customer engagement and customer loyalty.
The Impact of Product Quality and Courier Service Quality on Customer Loyalty, with Customer Satisfaction as Mediator (An Empirical Study of Alfagift Application Users In Greater Jakarta) Halim, Samuel; Bambang Sugiyanto, Liem
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.718

Abstract

This study examines the impact of product quality and courier service quality on customer loyalty, with customer satisfaction acting as a mediating variable, within the context of e-grocery applications Alfagift in Indonesia. This study collected 120 samples of Alfagift application users in Greater Jakarta using non-probability based predefined criteria. The Likert scale based questionnaire data was collected and analyzed using structural equation model (SEM) and AMOS software. The result indicates that product quality and courier service quality positively and significantly impact customer satisfaction. Furthermore, both product quality and courier service quality positively and significantly impact customer loyalty. Meanwhile, customer satisfaction acted as a mediation in the relationship between product quality and courier service quality on customer loyalty. The research underscores the importance of quality control and operation efficiencies in enhancing customer satisfaction and retention. Finally, this research serves as a reference and provides insights for businesses aiming to foster customer loyalty.
The Influence of Social Media and Promotion on Purchase Intention Mediated By Brand Image In Lukisan Bumi Restaurants In Yogyakarta (Empirical Study: Consumers of Lukisan Bumi Restaurants In Yogyakarta) Roma, Dohardo; Bambang Sugiyanto, Liem
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.719

Abstract

The purpose of this study was to determine the effect of social media and promotion on purchase intention, and to determine the role of brand image as a mediating variable for consumers at Lukisan Bumi Restaurant in Yogyakarta. This research can be conducted using online and offline methods to 140 respondents with the criteria of being consumers of the Earth Painting Restaurant in Yogyakarta. This study uses a quantitative approach using structural equation models and is processed using the AMOS 24 program. The results of this study indicate that social media and promotion has positive and significant affect to purchase intention on Lukisan Bumi Restaurant consumers at Yogyakarta. This research also show that social media and promotion has positive affect to purchase intention mediated by brand image. The result this research that both of independent variable and mediating variable effectively enhance the purchase intention Restoran Lukisan Bumi consumers. Limit of this research is a survey conducted on consumers of the Earth Painting Restaurant in Yogyakarta and the survey period was only carried out for one month, and the respondents in this study were only consumers who live in Yogyakarta. The implication of this research is interaction analyst among variables social media, promotion, brand image, and purchase intention. This study seeks to understand social media could promoting Lukisan Bumi Restaurant for affect purchase intention. The result this research hoped provide knowledge to marketers and manufacturer to design effective social media and promotion strategy for increase consumers purchase intention.
The Influence of Social Media and Brand Image on Repurchase Intention Mediated By Customer Satisfaction (An Empirical Study Of Consumers of Roman Brand Ceramic Tiles In Jakarta) Febi AP, Albertus; Bambang Sugiyanto, Liem
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.720

Abstract

The objective of this study is to investigate the impact of social media and brand image on repurchase intention, while also examining the role of customer satisfaction as a mediating variable among consumers of Roman ceramic tiles brand in Jakarta. This research was conducted using online and offline methods to 134 respondents with the criteria of being or having been a Roman brand ceramic tile consumer in Jakarta. This study uses a quantitative approach using structural equation models and is processed using AMOS 24 software. The results also show that social media and brand image have a positive and significant effect on repurchase intention mediated by customer satisfaction. Based on the results of the study, it can be concluded that both independent variables and mediating variables can maximally increase consumer repurchase intention for Roman brand ceramic tile consumers in Jakarta. The limitation of this research is that the survey was conducted on Roman ceramic tile consumers in Jakarta and the survey period was only carried out for one month, and the respondents in this study were only consumers who live in the Jakarta area. This study seeks to understand the effect of social media and brand image on repurchase intention mediated by customer satisfaction. The results of this study are expected to provide insight for marketers and manufacturers in designing social media strategies and brand image to increase repurchase intention.
The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta) Margaretta Sianturi, Ristyna Lidya; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.291

Abstract

The aim of this research is to analyze more deeply the relationship and influence of content quality, price on purchase decisions mediated by celebrity endorsers on purchase decisions via Instagram. The method used in this research is a quantitative method. In this research the variables used are independent variables, mediating variables and dependent variables. The independent variables used are price and content quality. The mediating variable used is Celebrity endorser. The Dependent variable used is Purchase decision. The population in this study are Instagram social media account users who live in Jakarta with a sample size of 150. Data analysis techniques using SEM with AMOS tools. The conclusions are Price influences Celebrity Endorser, Celebrity Endorser influences Purchase decisions, Price influences purchase decisions, and Price influences purchase decisions through celebrity endorsers with a CR value of 2.06 > 1.96
The Influence of Price Perception and Customer Experience on Purchase Intention Mediated by Customer Satisfaction (Empirical Study: Haidilao Restaurant Consumers in Jakarta) Chelsea, Chelsea; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 7 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i7.292

Abstract

The purpose of this research is to analyze further the relationship and influence of price, customer experience on purchase intentions which is mediated by customer satisfaction on purchase intentions at the HaiDiLao restaurant. The method used in this research is a quantitative method and was processed using AMOS. The survey was conducted on 155 respondents who met the respondent criteria using non-probability sampling. The research found that price perception, customer experience, and customer satisfaction did not significantly influence the purchase intention. Meanwhile, price perception and customer experience had a significant influence on customer satisfaction. On the other hand, price perception and customer experience also did not significantly influence purchase intention. The limitation of the research was the limited respondents, with 155 respondents domiciled in Jakarta who have visited HaiDiLao restaurant in Jakarta. This research could be generalized more widely if the samples were taken not only from Jakarta City. The implications of this research provided managerial contributions to the food and beverages industry, especially an overview of customer experience and an understanding of the factors influencing increased purchase intentions, such as price perception, customer experience, customer satisfaction, and purchase intention. So, managers can develop a business strategic plan that aligns with internal and external company conditions.
The Influence of Brand Collaboration and Price Image On Purchase Intention Mediated By Design (An Empirical Study of The Passion Jewelry Consumers In Jakarta) Puspa Amiata, Adella; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.397

Abstract

The objective of this research is to investigate the impact of brand collaboration and price image on purchase intention, as well as to examine the role of design as a mediating variable among consumers of the Passion Jewelry brand in Jakarta. Data for this study were collected through both online and offline methods, involving 185 respondents who are diamond jewelry consumers and owners in Jakarta. This research adopts a quantitative approach utilizing structural equation modeling, processed using the AMOS 24 software. The findings of this study reveal that brand collaboration and price image exert a positive and significant influence on purchase intention among Passion Jewelry consumers in Jakarta. Based on these findings, it can be concluded that both independent variables, along with the mediating variable, can effectively enhance the purchase intention of Passion Jewelry consumers. A limitation of this study is that the survey was conducted with only one diamond jewelry brand, and the respondents were exclusively consumers of the Passion Jewelry brand residing in Jakarta. The implication of this research is to analyze the interaction between the variables of brand collaboration, price image, and design on purchase intention. This study seeks to understand how brand collaboration can enhance price image, which ultimately influences purchase intention. The results of this research are anticipated to provide valuable insights for marketers and producers in formulating effective brand collaboration strategies and price image settings to increase consumer purchase intention.
The Influence of Service Quality and Price Perception on Customer Satisfaction in the Shopee Marketplace Mediated by Customer Reviews (Empirical Study: Shopee Consumers in Jakarta) Ananda Harto, Velisia; Bambang Sugiyanto, Liem
Asian Journal of Social and Humanities Vol. 3 No. 5 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i5.510

Abstract

The purpose of this study is to examine the effect of service quality and price perception on customer satisfaction, as well as to explore the role of customer reviews as a mediating variable among Shopee consumers in Jakarta. This research was conducted using an online survey with 200 respondents who met the criteria of having made a transaction on Shopee within the last 6 months and have provided reviews for the products purchased. The study employs a quantitative approach using a structural equation modeling (SEM) model, processed with AMOS 24 software. The scope of this research is limited to Shopee consumers in Jakarta, and the survey was conducted over a period of one month, from December 2024 to January 2025. The respondents in this study were only those residing in Jakarta. This research aims to understand the impact of service quality and price perception on customer satisfaction, with customer reviews serving as a mediating factor. The findings of this study are expected to provide valuable insights for marketers and producers in designing competitive service and pricing strategies to enhance customer satisfaction.
Co-Authors Ananda Harto, Velisia Chelsea, Chelsea Febi AP, Albertus Hernando, Hernando Jamaludin . Margaretta Sianturi, Ristyna Lidya Nie, Le Puspa Amiata, Adella Roma, Dohardo Samuel Halim