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All Journal Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Proceeding of The International Conference on Management, Entrepreneurship, and Business
Yeti Afrinalita
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Pendampingan UMKM dan Pengembangan Greenhouse: Program Pengabdian Masyarakat Untuk Meningkatkan Kualitas Hidup Pelaku Usaha dan Petani di Desa Sukowati Bojonegoro Rizka Damayanti; Dewi Rochmayanti; Raihan Anugerah Raganesa; Syaidatun Nisa; Yeti Afrinalita; Mei Rina Lestari; M. Jauharul Ma’arif; Devinta Bintang Safitri
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 2 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i2.1177

Abstract

Sukowati Village faces significant challenges in the development of MSMEs and the management of greenhouse facilities, which include limited product marketing, lack of innovation in the design and diversification of MSME products, and suboptimal greenhouse conditions to support local agriculture. The Community Service Program is here to overcome this problem through digital marketing training, packaging design, and product diversification to increase the capacity of MSMEs, as well as greenhouse revitalization through infrastructure improvement and active community involvement in its management. As a result, MSMEs in Sukowati Village have succeeded in improving product quality, expanding market reach through digital platforms, and greenhouses now function optimally as centers for productive and educational agricultural activities. This strategic approach creates a sustainable positive impact, strengthens the foundations of the local economy, and becomes an effective model of community empowerment for regions with similar challenges, while improving community well-being in a sustainable manner.
THE INFLUENCE OF THE APPLICATION OF DIGITAL TECHNOLOGY AND ENTREPRENEURIAL ORIENTATION ON MSME PERFORMANCE Yeti Afrinalita; Nia Nurul Aini; Siska Maya Mein Dewinda; Wiji Mahareni; Siti Aisyah
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.100

Abstract

This research aims to examine the effect of synergy between the application of digital technology and entrepreneurial orientation on the performance of coffee shop MSMEs in Bojonegoro. The results of the analysis show that the combination of these two variables significantly improves business performance, exceeding the individual impact of each variable. These findings underline the importance of a holistic approach in developing MSMEs in the digital era, which combines technological innovation with. entrepreneurial spirit. The use of technology such as online ordering applications, inventory systems and data analysis allows MSME coffee shops to operate more efficiently, saving time and costs, as well as reducing errors. This research provides important implications for the government and relevant stakeholders to design policies that support the adoption of digital technology by MSMEs such as technology service providers, business consultants and the entrepreneurial community can accelerate the digital transformation process. as well as a more targeted entrepreneurial capacity development program.This research aims to examine the effect of synergy between the application of digital technology and entrepreneurial orientation on the performance of coffee shop MSMEs in Bojonegoro. The results of the analysis show that the combination of these two variables significantly improves business performance, exceeding the individual impact of each variable. These findings underline the importance of a holistic approach in developing MSMEs in the digital era, which combines technological innovation with. entrepreneurial spirit. The use of technology such as online ordering applications, inventory systems and data analysis allows MSME coffee shops to operate more efficiently, saving time and costs, as well as reducing errors. This research provides important implications for the government and relevant stakeholders to design policies that support the adoption of digital technology by MSMEs such as technology service providers, business consultants and the entrepreneurial community can accelerate the digital transformation process. as well as a more targeted entrepreneurial capacity development program.
Co-Authors Devinta Bintang Safitri Dewi Rochmayanti M. Jauharul Ma’arif Mei Rina Lestari Nia Nurul Aini Raihan Anugerah Raganesa Rizka Damayanti Siska Maya Mein Dewinda Siti Aisyah Syaidatun Nisa Wiji Mahareni