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All Journal Economics, Business and Management Science Journal
Br Surbakti, Nadya Faradila
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Economics, Econometrics & Finance

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Pengaruh Pengetahuan Kewirausahaan dan Lokasi Usaha Terhadap Keberhasilan Usaha Pada UMKM Produk Wisatadi Kecamatan Bohorok, Kabupaten Langkat, Sumatera Utara Br Surbakti, Nadya Faradila; Utama Nasution, Amrin Mulia
Economics, Business and Management Science Journal Vol 5, No 1 (2025): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i1.777

Abstract

This study aims to determine the influence of entrepreneurial knowledge and business location on business success in tourism product MSMEs in Bohorok District, Langkat Regency, North Sumatra. This study is quantitative research with a purposive sampling technique, using the Slovin formula to determine the number of samples of 79 respondents. The sample consisted of MSME actors in tourism products who have been running a business for over 3 years and are 5-20 years old. Data were collected through questionnaires and observations, while data analysis was carried out by instrument tests, classical assumption tests, multiple regressions, and hypothesis tests using SPSS 27. The results of the partial test show that entrepreneurial knowledge and business location have a significant effect on business success. This is evidenced by the t-count value of 2,083 t table 1,991 (sig 0.041 0.05) for entrepreneurial knowledge and t count 4,357 t table 1,991 (sig 0.000 0.05) for business location. The simultaneous test also showed a significant influence between the two on the business's success with F count 13,312 F table 3,115 (sig 0.000 0.05). The value of the determination coefficient (R²) of 0.258 (25.8%) shows that the success of MSME businesses for tourism products in Bohorok District, Langkat Regency, North Sumatra, is influenced by entrepreneurial knowledge and business location, while 73.2% is influenced by other factors that were not studied in this study.
Co-Authors Amrin Mulia Utama Nasution