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FAKTOR FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA WANITA PADA SUPERMARKET DI KOTA MEDAN Nasution, Amrin Mulia Utama
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 3, No 1 (2017): Mei
Publisher : JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.443 KB)

The problem in this research is to find how far the influence of the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The objective of this research is to find how the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The primary data collection is using questionaire for the women who shopping more than twice. The data analysis method is quantitative descriptive with linier double regresion. The results showing us that product, price, services and psychology have positive influence and significant to the women shopping behaviour at Supermarket in Medan. Partially, the product is the most influence variable for the shopping behaviour at Supermarket in Medan.Keywords : product, price, service, psycology, behaviour

Keberhasilan Usaha Kuliner Dilihat Dari Faktor Karakteristik dan Pengetahuan Kewirausahaan (Studi Kasus Usaha Kuliner Ayam Penyet) Nasution, Amrin Mulia Utama; Lailikhatmisafitri, Isnaniah; Marbun, Patar
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 3 (2021): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

This study aims to determine the success of the culinary business. Judging from the Characteristics and Knowledge of Entrepreneurship in the Penyet Chicken culinary business, the research was conducted in several locations of the Ayam Penyet culinary business in Medan Tembung and Medan Perjuangan districts. When the research was conducted from August 2020 to September 2020 the number of samples in this study were 35 respondents with Characteristics Variables (X1), which had a positive and significant effect on business success, this was seen from the significant value (0.034) <0.05 and the t value (2.225 )> t table (1,988), meaning that even though the knowledge variable is increased by one unit (unit), the success of the Penyet Chicken Culinary business (Y) will increase by 0.424 units (units). Knowledge variable (X2) has a positive and significant effect on business success, this can be seen from the significant value (0.041) <0.05 and the t value (2.132)> t table (1.988) means that if the characteristic variable is increased by one unit (unit) then the success of the Penyet Chicken Culinary business (Y) will increase by 0.530 units (units). The results of the F test show that the Entrepreneurial Characteristics and Entrepreneurial Knowledge simultaneously have a significant effect on the Success of Penyet Chicken Culinary Business.

FAKTOR FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA WANITA PADA SUPERMARKET DI KOTA MEDAN Amrin Mulia Utama Nasution
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 3, No 1 (2017): Mei
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v3i1.423

The problem in this research is to find how far the influence of the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The objective of this research is to find how the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The primary data collection is using questionaire for the women who shopping more than twice. The data analysis method is quantitative descriptive with linier double regresion. The results showing us that product, price, services and psychology have positive influence and significant to the women shopping behaviour at Supermarket in Medan. Partially, the product is the most influence variable for the shopping behaviour at Supermarket in Medan.Keywords : product, price, service, psycology, behaviour

Pengaruh Kepuasan Kerja dan Loyalitas Karyawan terhadap Kinerja Karyawan Foods Manufacture Nabilla Salsabil Sausan; Amrin Mulia Utama Nasution; Hesti Sabrina
Economics, Business and Management Science Journal Vol 1, No 1 (2021): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v1i1.3

This study aims to determine how the effect of job satisfaction and employee loyalty on the performance of employees of PT. Asia Sakti Wahid Foods Manufacture Medan. The research sample is employees at PT. Asia Sakti Wahid Foods Manufacture Medan. This type of research is associative research, where variables are measured on a Likert scale. Data collection method is done by interview and questionnaire. In this study the sample used was 65 respondents. Data processing using SPSS 22.0. With descriptive analysis and hypothesis testing multiple linear regression analysis. The results showed that there was a positive and significant effect on job satisfaction on the performance of employees of PT. Asia Sakti Wahid Foods Manufacture Medan. In the variable employee loyalty shows that there is a positive and significant effect on the performance of employees of PT. Asia Sakti Wahid Foods Manufacture Medan.

Pengaruh Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian Dimsum Pada CV. Royal Insan Mandiri di Medan Ryan Dharmawan Laksana; Amrin Mulia Utama Nasution
Economics, Business and Management Science Journal Vol 2, No 1 (2022): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v2i1.216

This study aims to determine "The Effect of Service Quality and Promotion on Dimsum Purchasing Decisions at CV. Royal Insan Mandiri in Medan ”. This type of research is an associative and quantitative approach. The population in this study were 101 consumers using the Slovin formula technique, so the number of samples in this study were 50 respondents taken from part of the population. Based on the t test of service quality with a value of tcount ttable (3.317 1,677) with a significant level of 0.002 0.05, then the promotion variable obtained tcount ttable (7.125 1.677). Partial positive and significant effect on dimsum purchasing decisions at CV. Royal Insan Mandiri. The value of Fcount 28.680 is greater than Ftable of 3.19 with sig 0.0000.05, indicating that Ho is rejected and Ha is accepted. So, it can be concluded that the variable service quality and promotion together have a positive and significant effect on dimsum purchasing decisions at CV. Royal Insan Mandiri. The coefficient of determination (KD) = R2 X 100%, in order to obtain KD = 0,530%. This figure shows that 53% of purchasing decisions (dependent variable) can be explained by variables of service quality and promotion. The remaining 47% is influenced by other factors that are not explained in this study.

Diri dan Pengetahuan Terhadap Kinerja Pegawai Pada Dinas Pekerjaan Umum Medan Yossi Suryandani Sitorus; Amrin Mulia Utama Nasution; Tohap Parulian
Economics, Business and Management Science Journal Vol 1, No 2 (2021): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v1i2.4

The purpose of this study was to determine and analyze the effect of self-concept and knowledge on employee performance at the Medan Public Works Department. The research method used is associative research, where variables are measured with a Likert scale. Data collection methods by interview, questionnaire and observation. In this study the sample used was 80 respondents. Data management uses smartPLS3 with Structural Equation Modeling (SEM) analysis. The results showed that: (1) partially the self-concept variable influenced the performance of employees in the Medan Public Works Department by 5,825 (2) partially the knowledge variable affected the performance of the employees at the Medan Public Works Department by 7,738. R-Square value obtained is 0.642. To see the effect of independent variables on the dependent variable by calculating the coefficient of determination shows that 64.2% the remaining 35.8% is influenced by other factors not explained in this study.

PENGARUH GAYA HIDUP DAN PENGETAHUAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN DI KOTA MEDAN Hesti Sabrina; Eka Dewi Setia Tarigan; Amrin Mulia Utama Nasution; Tohap Parulian
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 1 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i1.11311

Peningkatan populasi manusia yang terus berkembang pesat membawa dampak terhadap lingkungan yang memicu pemanasan global, hal ini menyebabkan sebagian besar konsumen yang peduli dengan ekosistem lingkungan berupaya untuk melakukan pembelian produk-produk yang ramah lingkungan guna mendukung keberlanjuan bisnis dan lingkungan yang tetap terpelihara. Penelitian ini dilakukan terhadap 100 orang konsumen di kota Medan yang memiliki perilaku gaya hidup ramah lingkungan dan yang memiliki pengetahuan akan pentingnya perilaku ramah lingkungan yang pernah melakukan pembelian produk ramah lingkungan.

Pengaruh Kepribadian, Lingkungan Keluarga, dan Pendidikan Kewirausahaan terhadap Minat Berwirausaha pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Medan Area Muhammad Fikhri Fadhila; Amrin Mulia Utama Nasution
Economics, Business and Management Science Journal Vol 2, No 2 (2022): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v2i2.273

This study aims to determine and analyze the influence of personality, family environment and entrepreneurship education on entrepreneurial interest (a case study of management students at the Faculty of Economics and Business, Medan Area University). The type of research used in this research is associative, which aims to determine the effect of the independent variable on the dependent variable and how closely the influence or relationship between two or more variables. This study uses secondary and empirical data. The analytical tool used multiple regression analysis. The result of the research states that the influence of personality, family environment and entrepreneurship education simultaneously is 13.6% on Entrepreneurial Interest. The sig F value is 0.005 0.05 and the F count is 4.613 2.70, meaning that Ha is accepted. H0 is rejected, so it can be concluded that personality, family environment and entrepreneurship education simultaneously have a significant influence on Entrepreneurial Interest. Personality has a probability value of 0.044 sig α 0.05 and 2.045 1.986. Thus Ha is accepted and H0 is rejected, it can be concluded that partially Personality has a significant influence on Entrepreneurial Interest. Family environment has a probability value of 0.021 sig α 0.05 and 2.347 1.986. Thus Ha is accepted and H0 is rejected, it can be concluded that partially the Family Environment has a significant influence on Entrepreneurial Interest. Entrepreneurship Education has a probability value of 0.522 sig α 0.05 and 0.643 1.984. Thus Ha is rejected and H0 is accepted, it can be concluded that partially Entrepreneurship Education has no significant effect on Entrepreneurial Interest

FAKTOR FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA WANITA PADA SUPERMARKET DI KOTA MEDAN Amrin Mulia Utama Nasution
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol. 3 No. 1 (2017): Mei
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v3i1.423

The problem in this research is to find how far the influence of the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The objective of this research is to find how the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The primary data collection is using questionaire for the women who shopping more than twice. The data analysis method is quantitative descriptive with linier double regresion. The results showing us that product, price, services and psychology have positive influence and significant to the women shopping behaviour at Supermarket in Medan. Partially, the product is the most influence variable for the shopping behaviour at Supermarket in Medan.Keywords : product, price, service, psycology, behaviour

Impact of demographic segmentation and psychographic segmentation on purchase decisions of K beauty products Eka Dewi Setia Tarigan; Tohap Parulian; Hesti Sabrina; Patar Marbun; Amrin Mulia Utama Nasution
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.171

The booming development of k pop and k drama has brought many changes to the products purchased by the public. One of the products that are most influenced by k-pop and k-drama are beauty products that are much liked by Indonesian women. Indonesian women really like the beauty of k-pop and k-drama Korean artists so that Korean Hallyu is the current trend. This study used a purposive sampling method with a total sample of 100 people with the sample criteria being women aged 17 years and over who had purchased k beauty products at least three times. This research was conducted to find out whether the demographic segmentation variables consisting of age, occupation, income influence the decision to purchase k beauty products and the psychographic segmentation variables consisting of indicators; values, lifestyle and personality affect consumer purchasing decisions for k beauty products. Partially, each of the demographic and psychographic segmentation variables has a positive and significant effect on the purchasing decision of k beauty products. Simultaneously the two independent variables also have a positive and significant influence so that all hypotheses are accepted.

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