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All Journal JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Juripol (Jurnal Institusi Politeknik Ganesha Medan) Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Of Management Science (JMAS) Journal of Management and Business Innovations INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Economics, Business and Management Science Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal of Scholarly Service
Amrin Mulia Utama Nasution
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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FAKTOR FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA WANITA PADA SUPERMARKET DI KOTA MEDAN Nasution, Amrin Mulia Utama
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 3, No 1 (2017): Mei
Publisher : JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.443 KB)

Abstract

The problem in this research is to find how far the influence of the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The objective of this research is to find how the price, product, services, and psychology of the shopping behaviour of women at Supermarket in Medan. The primary data collection is using questionaire for the women who shopping more than twice. The data analysis method is quantitative descriptive with linier double regresion. The results showing us that product, price, services and psychology have positive influence and significant to the women shopping behaviour at Supermarket in Medan. Partially, the product is the most influence variable for the shopping behaviour at Supermarket in Medan.Keywords : product, price, service, psycology, behaviour
PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CARREFOUR CITRA GARDEN MEDAN Sihaloho, Sri Hartini; Utama, Amrin Mulia
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 2, No 2 (2016): November
Publisher : JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.19 KB)

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Periklanan, promosi penjualan danPenjualan tatap muka terhadap keputusan pemebelian konsumen pada Carrefour Citra GardenMedan.Jenis penelitian ini deskriptif adalah penelitian yang dilakukan untuk mengetahui nilaivariabel mandiri, baik satu variabel atau lebih (independen) tanpa membuat perbandingan, ataumenghubungkan dengan variabel yang lain. Populasi dalam penelitian ini berjumlah 1500 orang,dengan menggunakan rumus slovin yang di jadikan responden berjumlahh 94 orang. Hasilpenelitian dalam penelitian ini pada uji t periklanan dengan nilai thitung> ttabel (9,487 >1,661),kemudian variabel promosi penjualaan diperoleh thitung> ttabel (3,676>1,661) dan kemudianvariabel penjualan tatap muka diperoleh thitung> ttabel (4,713>1,661)Dengan demikian dapatdisimpulkan bahwa variabel variabel periklanan, promosi penjualan dan penjualan tatap mukasecara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen padaCarrefour Citra Garden Medan. nilai Fhitung>Ftabel (64,067>3.10) dengan hipotesis Ho ditolakdan Ha diterima. Sehingga dapat disimpulkan bahwa variabel periklanan, promosi penjualan danpenjualan tatap muka secara bersama-sama berpengaruh positif dan signifikan terhadapkeputusan pembelian konsumen pada Carrefour Citra Garden Medan. Koefisien determinasi (KD) = R2 x 100%, sehingga diperoleh KD = 67,0%. Angka tersebut menunjukkan bahwasebesar 67,0 % keputusan pembelian (variabel terikat) dapat dijelaskan oleh variabel periklanan,promosi penjualan, penjualan tatap muka. Sisanya sebesar 33,0% dipengaruhi oleh faktor-faktorlain yang tidak dijelaskan dalam penelitian iniKata Kunci : Periklanan, Promosi Penjualan, Penjualan Tatap Muka, KeputusanPembelian.
Keberhasilan Usaha Kuliner Dilihat Dari Faktor Karakteristik dan Pengetahuan Kewirausahaan (Studi Kasus Usaha Kuliner Ayam Penyet) Nasution, Amrin Mulia Utama; Lailikhatmisafitri, Isnaniah; Marbun, Patar
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 3, No 3 (2021): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1318.986 KB) | DOI: 10.34007/jehss.v3i3.528

Abstract

This study aims to determine the success of the culinary business. Judging from the Characteristics and Knowledge of Entrepreneurship in the Penyet Chicken culinary business, the research was conducted in several locations of the Ayam Penyet culinary business in Medan Tembung and Medan Perjuangan districts. When the research was conducted from August 2020 to September 2020 the number of samples in this study were 35 respondents with Characteristics Variables (X1), which had a positive and significant effect on business success, this was seen from the significant value (0.034) <0.05 and the t value (2.225 )> t table (1,988), meaning that even though the knowledge variable is increased by one unit (unit), the success of the Penyet Chicken Culinary business (Y) will increase by 0.424 units (units). Knowledge variable (X2) has a positive and significant effect on business success, this can be seen from the significant value (0.041) <0.05 and the t value (2.132)> t table (1.988) means that if the characteristic variable is increased by one unit (unit) then the success of the Penyet Chicken Culinary business (Y) will increase by 0.530 units (units). The results of the F test show that the Entrepreneurial Characteristics and Entrepreneurial Knowledge simultaneously have a significant effect on the Success of Penyet Chicken Culinary Business.
PENGARUH STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CARREFOUR CITRA GARDEN MEDAN Sri Hartini Sihaloho; Amrin Mulia Utama
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 2, No 2 (2016): November
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jab.v2i2.249

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Periklanan, promosi penjualan danPenjualan tatap muka terhadap keputusan pemebelian konsumen pada Carrefour Citra GardenMedan.Jenis penelitian ini deskriptif adalah penelitian yang dilakukan untuk mengetahui nilaivariabel mandiri, baik satu variabel atau lebih (independen) tanpa membuat perbandingan, ataumenghubungkan dengan variabel yang lain. Populasi dalam penelitian ini berjumlah 1500 orang,dengan menggunakan rumus slovin yang di jadikan responden berjumlahh 94 orang. Hasilpenelitian dalam penelitian ini pada uji t periklanan dengan nilai thitung> ttabel (9,487 >1,661),kemudian variabel promosi penjualaan diperoleh thitung> ttabel (3,676>1,661) dan kemudianvariabel penjualan tatap muka diperoleh thitung> ttabel (4,713>1,661)Dengan demikian dapatdisimpulkan bahwa variabel variabel periklanan, promosi penjualan dan penjualan tatap mukasecara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen padaCarrefour Citra Garden Medan. nilai Fhitung>Ftabel (64,067>3.10) dengan hipotesis Ho ditolakdan Ha diterima. Sehingga dapat disimpulkan bahwa variabel periklanan, promosi penjualan danpenjualan tatap muka secara bersama-sama berpengaruh positif dan signifikan terhadapkeputusan pembelian konsumen pada Carrefour Citra Garden Medan. Koefisien determinasi (KD) = R2 x 100%, sehingga diperoleh KD = 67,0%. Angka tersebut menunjukkan bahwasebesar 67,0 % keputusan pembelian (variabel terikat) dapat dijelaskan oleh variabel periklanan,promosi penjualan, penjualan tatap muka. Sisanya sebesar 33,0% dipengaruhi oleh faktor-faktorlain yang tidak dijelaskan dalam penelitian iniKata Kunci : Periklanan, Promosi Penjualan, Penjualan Tatap Muka, KeputusanPembelian.
Pengaruh Kepuasan Kerja dan Loyalitas Karyawan terhadap Kinerja Karyawan Foods Manufacture Nabilla Salsabil Sausan; Amrin Mulia Utama Nasution; Hesti Sabrina
Economics, Business and Management Science Journal Vol 1, No 1 (2021): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v1i1.3

Abstract

This study aims to determine how the effect of job satisfaction and employee loyalty on the performance of employees of PT. Asia Sakti Wahid Foods Manufacture Medan. The research sample is employees at PT. Asia Sakti Wahid Foods Manufacture Medan. This type of research is associative research, where variables are measured on a Likert scale. Data collection method is done by interview and questionnaire. In this study the sample used was 65 respondents. Data processing using SPSS 22.0. With descriptive analysis and hypothesis testing multiple linear regression analysis. The results showed that there was a positive and significant effect on job satisfaction on the performance of employees of PT. Asia Sakti Wahid Foods Manufacture Medan. In the variable employee loyalty shows that there is a positive and significant effect on the performance of employees of PT. Asia Sakti Wahid Foods Manufacture Medan.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian Dimsum Pada CV. Royal Insan Mandiri di Medan Ryan Dharmawan Laksana; Amrin Mulia Utama Nasution
Economics, Business and Management Science Journal Vol 2, No 1 (2022): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v2i1.216

Abstract

This study aims to determine "The Effect of Service Quality and Promotion on Dimsum Purchasing Decisions at CV. Royal Insan Mandiri in Medan ”. This type of research is an associative and quantitative approach. The population in this study were 101 consumers using the Slovin formula technique, so the number of samples in this study were 50 respondents taken from part of the population. Based on the t test of service quality with a value of tcount ttable (3.317 1,677) with a significant level of 0.002 0.05, then the promotion variable obtained tcount ttable (7.125 1.677). Partial positive and significant effect on dimsum purchasing decisions at CV. Royal Insan Mandiri. The value of Fcount 28.680 is greater than Ftable of 3.19 with sig 0.0000.05, indicating that Ho is rejected and Ha is accepted. So, it can be concluded that the variable service quality and promotion together have a positive and significant effect on dimsum purchasing decisions at CV. Royal Insan Mandiri. The coefficient of determination (KD) = R2 X 100%, in order to obtain KD = 0,530%. This figure shows that 53% of purchasing decisions (dependent variable) can be explained by variables of service quality and promotion. The remaining 47% is influenced by other factors that are not explained in this study.
Diri dan Pengetahuan Terhadap Kinerja Pegawai Pada Dinas Pekerjaan Umum Medan Yossi Suryandani Sitorus; Amrin Mulia Utama Nasution; Tohap Parulian
Economics, Business and Management Science Journal Vol 1, No 2 (2021): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v1i2.4

Abstract

The purpose of this study was to determine and analyze the effect of self-concept and knowledge on employee performance at the Medan Public Works Department. The research method used is associative research, where variables are measured with a Likert scale. Data collection methods by interview, questionnaire and observation. In this study the sample used was 80 respondents. Data management uses smartPLS3 with Structural Equation Modeling (SEM) analysis. The results showed that: (1) partially the self-concept variable influenced the performance of employees in the Medan Public Works Department by 5,825 (2) partially the knowledge variable affected the performance of the employees at the Medan Public Works Department by 7,738. R-Square value obtained is 0.642. To see the effect of independent variables on the dependent variable by calculating the coefficient of determination shows that 64.2% the remaining 35.8% is influenced by other factors not explained in this study.
Analysis of Consumer Satisfaction Using Delivery Service “Titipan Kilat” (TIKI) T. Nurhaida; Lilinesia Lilinesia; Amrin Mulia Utama
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2268

Abstract

The delivery service business is needed and influential in the daily activities of consumers. Many companies run this business so that consumers have many alternatives and can choose a reliable courier service, provide the best service, as well as customer satisfaction. Consumer satisfaction itself is formed, among others, from service quality and trust in the company. are associative and quantitative approaches. The population in this study is TIKI consumers who have used TIKI services more than three times. After testing the hypothesis, the results show that the service quality variable is in the form of completeness (facilities and infrastructure), paying attention to customer desires, always on time in providing services, responsive in solve problems and always carry out their duties to increase customer satisfaction and trust variables Always be honest in doing work,, always fulfill their responsibilities to customers, provide the best quality service compared to competitors, and always strive to be the best delivery of goods among others is the best way foster consumer confidence using express delivery services.”Titipan Kilat”(TIKI).
PENGARUH GAYA HIDUP DAN PENGETAHUAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN DI KOTA MEDAN Hesti Sabrina; Eka Dewi Setia Tarigan; Amrin Mulia Utama Nasution; Tohap Parulian
Juripol (Jurnal Institusi Politeknik Ganesha Medan) Vol. 5 No. 1 (2022): Juripol (Jurnal Institusi Polgan)
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/juripol.v5i1.11311

Abstract

Peningkatan populasi manusia yang terus berkembang pesat membawa dampak terhadap lingkungan yang memicu pemanasan global, hal ini menyebabkan sebagian besar konsumen yang peduli dengan ekosistem lingkungan berupaya untuk melakukan pembelian produk-produk yang ramah lingkungan guna mendukung keberlanjuan bisnis dan lingkungan yang tetap terpelihara. Penelitian ini dilakukan terhadap 100 orang konsumen di kota Medan yang memiliki perilaku gaya hidup ramah lingkungan dan yang memiliki pengetahuan akan pentingnya perilaku ramah lingkungan yang pernah melakukan pembelian produk ramah lingkungan.
Pengaruh Kepribadian, Lingkungan Keluarga, dan Pendidikan Kewirausahaan terhadap Minat Berwirausaha pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Medan Area Muhammad Fikhri Fadhila; Amrin Mulia Utama Nasution
Economics, Business and Management Science Journal Vol 2, No 2 (2022): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v2i2.273

Abstract

This study aims to determine and analyze the influence of personality, family environment and entrepreneurship education on entrepreneurial interest (a case study of management students at the Faculty of Economics and Business, Medan Area University). The type of research used in this research is associative, which aims to determine the effect of the independent variable on the dependent variable and how closely the influence or relationship between two or more variables. This study uses secondary and empirical data. The analytical tool used multiple regression analysis. The result of the research states that the influence of personality, family environment and entrepreneurship education simultaneously is 13.6% on Entrepreneurial Interest. The sig F value is 0.005 0.05 and the F count is 4.613 2.70, meaning that Ha is accepted. H0 is rejected, so it can be concluded that personality, family environment and entrepreneurship education simultaneously have a significant influence on Entrepreneurial Interest. Personality has a probability value of 0.044 sig α 0.05 and 2.045 1.986. Thus Ha is accepted and H0 is rejected, it can be concluded that partially Personality has a significant influence on Entrepreneurial Interest. Family environment has a probability value of 0.021 sig α 0.05 and 2.347 1.986. Thus Ha is accepted and H0 is rejected, it can be concluded that partially the Family Environment has a significant influence on Entrepreneurial Interest. Entrepreneurship Education has a probability value of 0.522 sig α 0.05 and 0.643 1.984. Thus Ha is rejected and H0 is accepted, it can be concluded that partially Entrepreneurship Education has no significant effect on Entrepreneurial Interest
Co-Authors Ahmad Rafiki Alfifto Bella, Sintia Br Surbakti, Nadya Faradila Colia, Inexel Cisdeo Sembiring Eka Dewi Setia Tarigan Fauzi, M. Fachri Fauziah Fauziah Finta Aramita Frastiwi, Fadilah Laili Hamzah, Raydi Helmi, Muhammad Muda Mulya Hery Syahrial Hesti Sabrina Karo, Immanuel Karo Kartiwi, Putri Sri Khairunnisak Khairunnisak, Khairunnisak Kharisma, Fitriah Lailikhatmisafitri, Isnaniah Laksana, Ryan Dharmawan Lilinesia Lilinesia Marbun, Ferdinan Marpaung, Rahmat Hidayat Maswandi Milala, Dinda Putri Arga Montayana Meher Muhammad Fikhri Fadhila Munawir, Zaini Nabilla Salsabil Sausan Nasution, Nadya Eka Putri Ramadhani Nindya Yunita Panjaitan, Supri Patar Marbun Pribadi, Teddy Putra, Irwansyah Putri, Aprilla Dwiana Rahayu, Ajeng Ramadhani, Eka Rayva Zalianti Ridho Mubarak Riswan Munthe Rizkan Zulyadi Ryan Dharmawan Laksana Sebayang, Fabillah Isna Farah Sembiring , Sundari Br Sibarani, Andreas Remico Sinaga, Radika Sinaga, Sanita Gusrinawaty Sirait, Johannes Rivaldo Sitorus, Yvandrew Phillip Michael Soterniat Zai Sri Hartini Sihaloho Sri Hartini Sihaloho, Sri Hartini Sri Sarah br G.Manik T. Nurhaida Tarigan, Zefanio Vernandes Tohap Parulian Wuri, Kholilah Ambar Yossi Suryandani Sitorus Yuni Syahputri Zafira Anggreni