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All Journal Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Zulstra, Jum’adil Dwi
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh E-Trust Dan E-Satisfaction Terhadap Minat Pembelian Ulang Konsumen Shopee Dianti, Muthia Rahma; Rahim, Hamidah; Zulstra, Jum’adil Dwi; Rizalina, Rizalina
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 3 No 1 (2024): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v2i1.700

Abstract

Industrial revolution 4.0, the introduction of the internet, and smartphones have proven to be stimulants in changing online consumer behavior in the digital era. Demand for products through buying and selling online is increasing. This study aims to see (1) the effect of e-trust on the repurchase intention of Shopee consumers. (2) the effect of e-satisfaction on the repurchase intention of Shopee consumers. The questionnaire was developed for 123 Shopee consumers who had shopped at least once and registered on Shopee user accounts. Quantitative research methods used survey methods and analyzed using multiple regression analysis. The results of this study indicate that (1) E-trust had a significant effect on the repurchase intention of Shopee consumers. (2) e-satisfaction had a significant effect on the repurchase intention of Shopee consumers. Consumer e-trust and e-satisfaction are very important factors as determinants in retaining customers.
Co-Authors Dianti, Muthia Rahma Rahim, Hamidah Rizalina, Rizalina