Garuda - Garba Rujukan Digital

Digitalisasi Marketing Sebagai Strategi dalam Meningkatkan Penjualan UMKM Kuliner di Cafe Uniang Pasca Pandemi Covid - 19 : GOFOOD DAN SHOPEEFOOD Aswin, Ullya Rahmi; Gustina , Leni; Dianti, Muthia Rahma
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1042

Community Service is a form of the Tridharma of Higher Education. This PKM is proposed to carry out activities that are socialization of digital product marketing post Covid-19 pandemic. Covid-19 pandemic impact turnover decrease and limited consumers, cause restrictions on interactions between producers and consumers, especially in Putra Indonesia University (YPTK) Padang campus. Jl Aru RT 04 RW 09 in Lubuk Begalung has a significant culinary business development and near on the campus of UPI YPTK Padang. The pandemic situation had a major impact on the development of Culinary cause learning activities through online classes. If this happens continuously without anticipation, the culinary business will suffer losses. So there must a strategy for SME’s to survive in the face of new habits. The use of digital media is an alternative for SME’s to survive along pandemic. The aim of this community service is increasing the knowledge and skills of Culinary Entrepreneurs, so they can implement more effective and efficient digital marketing strategies. The service method is a training. The training stages are divided into 4 (four) stages, there are preparation stage, implementation stage, program evaluation stage and reporting stage. The expected results are to increase the knowledge, understanding, and skills of culinary entrepreneurs regarding how to determine and implement digital marketing strategies more effectively and efficiently for their culinary products.

Sosialisasi Penerapan Pemasaran Digital Pada Cafe Uni Zulstra, Jumadil Dwi; Dianti, Muthia Rahma; Dianti, Hamidah Rahim
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1043

Community Service is a form of the Tridharma of Higher Education. This program is proposed to carry out activities that are socialized to cafe partners in the city of Padang. This community service is made with the aim of increasing the knowledge and skills of Cafe Owners in maximizing digital marketing that is more effective and efficient. The service method used is in the form of socialization. The training stages are divided into 4 (four) stages, namely the preparation stage, the implementation stage, the program evaluation stage, and the reporting stage. The benefits of this PKM program were felt by partners who were initially ignorant of technology, and after socializing the partners' knowledge increased about the importance of digital marketing for business development.

Pengaruh E-Trust Dan E-Satisfaction Terhadap Minat Pembelian Ulang Konsumen Shopee Dianti, Muthia Rahma; Rahim, Hamidah; Zulstra, Jum’adil Dwi; Rizalina, Rizalina
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 3 No 1 (2024): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v2i1.700

Industrial revolution 4.0, the introduction of the internet, and smartphones have proven to be stimulants in changing online consumer behavior in the digital era. Demand for products through buying and selling online is increasing. This study aims to see (1) the effect of e-trust on the repurchase intention of Shopee consumers. (2) the effect of e-satisfaction on the repurchase intention of Shopee consumers. The questionnaire was developed for 123 Shopee consumers who had shopped at least once and registered on Shopee user accounts. Quantitative research methods used survey methods and analyzed using multiple regression analysis. The results of this study indicate that (1) E-trust had a significant effect on the repurchase intention of Shopee consumers. (2) e-satisfaction had a significant effect on the repurchase intention of Shopee consumers. Consumer e-trust and e-satisfaction are very important factors as determinants in retaining customers.

Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Ilyas, Andre; Dianti, Muthia Rahma; Mirsal
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1303

This paper explores the impact of omnichannel strategies on customer satisfaction and retention. The scope of the research includes industries such as retail, technology, and financial services, focusing on how integrated communication channels, including physical stores, online platforms, and mobile applications, enhance customer experiences. The objectives are to analyze the relationship between omnichannel strategies and customer loyalty, and to investigate the effectiveness of these strategies in improving retention rates. A mixed methods approach was employed, combining quantitative surveys and qualitative interviews. Data was gathered from over 500 respondents across various industries, and results were analyzed using statistical and thematic methods. The findings show that service consistency, personalization, and convenience are critical factors driving customer satisfaction and retention. Businesses that integrate these factors across all touchpoints report higher levels of customer loyalty and long term retention. The study concludes that omnichannel strategies are essential for businesses seeking to enhance customer experiences and improve customer retention. These findings have practical implications for companies looking to optimize their customer engagement strategies in today’s competitive market.

Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Ilyas, Andre; Dianti, Muthia Rahma; Mirsal
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1303

This paper explores the impact of omnichannel strategies on customer satisfaction and retention. The scope of the research includes industries such as retail, technology, and financial services, focusing on how integrated communication channels, including physical stores, online platforms, and mobile applications, enhance customer experiences. The objectives are to analyze the relationship between omnichannel strategies and customer loyalty, and to investigate the effectiveness of these strategies in improving retention rates. A mixed methods approach was employed, combining quantitative surveys and qualitative interviews. Data was gathered from over 500 respondents across various industries, and results were analyzed using statistical and thematic methods. The findings show that service consistency, personalization, and convenience are critical factors driving customer satisfaction and retention. Businesses that integrate these factors across all touchpoints report higher levels of customer loyalty and long term retention. The study concludes that omnichannel strategies are essential for businesses seeking to enhance customer experiences and improve customer retention. These findings have practical implications for companies looking to optimize their customer engagement strategies in today’s competitive market.

DAMPAK LITERASI DIGITAL DAN DIGITAL MARKETING TERHADAP PELAKU UMKM DALAM PEMASARAN SYARI’AH Rahim, Hamidah; Dianti, Muthia Rahma; Zulstra, Jumadil Dwi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4898

Abstract: This study aims to analyze the impact of digital literacy and digital marketing on MSME players in implementing sharia-based marketing practices within members of KSPPS BMT Parak Karakah Padang. The research employs a descriptive qualitative approach through in-depth interviews with five MSME actors across different business sectors. Data were analyzed using thematic analysis to identify key patterns and findings. The results indicate that digital literacy directly influences the ability of MSMEs to utilize digital platforms effectively, enhance promotional quality, and expand market reach. Digital marketing improves visibility and consumer trust, yet requires adherence to sharia marketing principles such as honesty, transparency, and avoiding excessive or misleading promotion. The study concludes that the integration of digital literacy and sharia-compliant digital marketing practices can enhance MSME competitiveness while maintaining ethical and value-based business conduct. Keyword: Digital literacy; digital marketing; sharia marketing; SMEs, BMT. Abstrak: Penelitian ini bertujuan untuk menganalisis dampak literasi digital dan digital marketing terhadap pelaku UMKM dalam penerapan pemasaran syariah pada anggota KSPPS BMT Parak Karakah Kota Padang. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam dengan lima pelaku UMKM dari berbagai sektor. Data dianalisis menggunakan teknik analisis tematik untuk mengidentifikasi pola dan temuan utama. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh langsung terhadap kemampuan pelaku UMKM dalam memanfaatkan media digital secara efektif, meningkatkan kualitas promosi, serta memperluas jangkauan pasar. Digital marketing terbukti mendukung peningkatan visibilitas dan kepercayaan konsumen, namun tetap menuntut kepatuhan terhadap prinsip-prinsip pemasaran syariah seperti kejujuran, transparansi, dan menghindari promosi berlebihan. Simpulan penelitian ini menegaskan bahwa integrasi literasi digital dan praktik pemasaran digital yang sesuai syariah dapat meningkatkan daya saing UMKM sekaligus menjaga nilai keberkahan usaha. Kata kunci: Literasi digital; digital marketing; pemasaran syariah; UMKM, BMT

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search