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All Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia SEMANIS
Ilham Muhammad Mardiputra
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan Pembuatan Legalitas Usaha dan Inovasi Kemasan dalam Upaya Peningkatan Penjualan Bakso Sapi Frozen Kosim, Muhammad; Denny Saputera; Ilham Muhammad Mardiputra; Adi Maryadi; Fitri Amalia
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.216

Abstract

This community service activity was carried out with the aim of increasing sales of Omasan Taste frozen beef meatballs through assistance in the business licensing process and updates in product packaging design. Small businesses like Omasan Taste often experience difficulties in obtaining official licenses and creating attractive and safe packaging. Through training, consultation, and assessment, this mentoring aims to assist in the setup and management of business licenses, such as P-IRT licensing and halal certification, as well as improved packaging design. The results showed that having a complete business license can increase customer confidence, while attractive and informative packaging design succeeded in increasing interest in the product. This is reflected in increased purchases and market expansion. In this way, the assistance successfully boosted Omasan Taste's sales through strategies to increase consumer confidence and product competitiveness in a larger market.
PENGARUH E-WOM, CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE Difany Aisyah Cahya Wasillah; Elania Subhan; Deni Abdul Amin; Dian Rachmawati; Ilham Muhammad Mardiputra
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 4 No. 1 (2026): Februari 2026
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), Online Customer Review, dan Brand Image terhadap keputusan pembelian tiket pesawat secara online. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 111 responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa E-WOM tidak berpengaruh signifikan terhadap keputusan pembelian, sedangkan Online Customer Review dan Brand Image berpengaruh positif dan signifikan, dengan Brand Image sebagai variabel paling dominan. Simpulan penelitian ini menunjukkan bahwa konsumen lebih mempertimbangkan reputasi dan citra merek serta ulasan berbasis pengalaman nyata dalam mengambil keputusan pembelian. Implikasi penelitian ini menegaskan bahwa perusahaan penyedia layanan tiket pesawat online perlu memfokuskan strategi pemasaran pada penguatan citra merek dan pengelolaan ulasan pelanggan secara kredibel guna meningkatkan kepercayaan dan keputusan pembelian konsumen.
Co-Authors Adi Maryadi Deni Abdul Amin Dian Rachmawati Difany Aisyah Cahya Wasillah Elania Subhan Fitri Amalia MUHAMMAD KOSIM, MUHAMMAD Saputera, Denny