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All Journal Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Sutedjo, Sonny Vin
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Economics, Econometrics & Finance

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BUSINESS FEASIBILITY STUDY OF POTAMEN POTATO RAMEN RESTAURANT Ramadhanti, Nabila Hastiya; Sutedjo, Sonny Vin
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5601

Abstract

Along with the increasing number of diabetes sufferers in Indonesia, especially West Java, this has led to an increase in demand for gluten-free food. Potatoes, a primary food in several countries, can be processed into delicious gluten-free food such as ramen. By combining Indonesian people’s favorite Japanese cuisine with the gluten-free based ingredients and creating Potamen (Potato Ramen) this is expected to help people live healthier lifestyle. This analysis will be conducted using the business feasibility technique to ascertain whether a business can run. Potamen's primary target market is people with gluten-intolerant or celiac disease, Gen Z, and Millennials who prioritize a healthy lifestyle. From a marketing perspective, we have considered Potamen promotion, particularly social media such as TikTok or Instagram, paid celebrity advertisements, banners, brochures, and other marketing channels. According to Potamen's financial research, the company will have a payback period of roughly two years and nine months, with an initial investment of IDR 700,000,000. With all these positive financial indicators shows that Potamen business proved feasible for the long term.
BUSINESS FEASIBILITY OF AMOR DONUT Sihombing, Maria Bonita; Sutedjo, Sonny Vin
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5609

Abstract

After the Covid-19 pandemic, the food business landscape has evolved from focusing solely on dine-in services to also encompassing delivery orders. Furthermore, the pandemic has ushered us into an era where social media presence is increasingly massive, leading to numerous food products going viral in a short span of time. Consequently, the cycle of growth in the food business has become exceedingly rapid and creative. In response to these changes, Amor Donut, operating in the sweet bakery industry, provides not only dine-in and delivery services but also employs a pre-order system. Amor Donut is targeted to provide profits that increase each quarter by 20-30% for the next 5 years. This business uses IDR 300,000,000 capital with an NPV of IDR 42.465.615 and will get BEP for 1 years and 8 months.
Co-Authors Ramadhanti, Nabila Hastiya Sihombing, Maria Bonita