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All Journal Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Supriyatin, Yulinda
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Economics, Econometrics & Finance

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BUSINESS FEASIBILITY STUDY OF FRUZFRUIT SORBETTO Supriyatin, Yulinda; Sonny, Sonny
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5667

Abstract

Following the pandemic that affected practically everyone in the world, includingIndonesia, the government recommended that people consume fruits more attentively asa self-protection strategy against the coronavirus. This is a healthy trend that mustcontinue to improve Indonesian nutrition. As a result, the author decided to launchFruzfruit Sorbetto, a frozen dessert sorbet business based on high-quality fresh fruits andmade from fruit raw materials, thus it has a considerably higher nutritional value and ishealthier. The goal is to give an alternate method to enjoy fruit. The Fruzfruit Sorbettocompany is expected to have a payback in year three and a total net present value (NPV)purchase of Rp. 218.265.256 in year five, with a sales ratio of 34%. Thus, FruzfruitSorbetto will constantly prioritize continual innovation and deliver the greatest serviceto provide a positive experience for every consumer.Keywords: Sorbet, fruit, business feasibility, business plan, healthy frozen dessert.
Co-Authors Sonny, Sonny