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All Journal Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora)
Fira Rahmadani
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Humanities Environmental Science Other

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The Effect Of E-service quality, E-trust, and Price on Customer E-Loyalty mediated by Customer E-Satisfaction on Gen Z user of Lazada Application in Padang City: Pengaruh E-service quality , E-trust Dan Price Terhadap Customer E-Loyalty Yang Dimediasi Oleh Customer E-Statisfaction Pada Gen Z Pengguna Aplikasi Lazada di Kota Padang Fira Rahmadani; Vidyarini Dwita
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5032

Abstract

This research was conducted with the aim of analyzing how electronic service quality, electronic trust, price influence customer loyalty, with customer satisfaction as a mediator in the Lazada application. The subjects of this research are Gen Z in Padang City. The sampling technique uses purposive sampling. The number of samples used was 180 respondents. Data was collected through a questionnaire with a Likert scale, then analyzed using SmartPLS 4.1 software. The results of this research show that electronic service quality, electronic trust, and price have a significant effect on electronic customer satisfaction and loyalty. However, electronic trust does not have a significant effect on electronic customer loyalty. E-customer satisfaction mediates the relationship between E-service quality, E-trust, price and e-customer Loyalty.
Co-Authors Vidyarini Dwita