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All Journal Jurnal Kajian Manajemen Bisnis Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Community Service INOVTEK Polbeng - Seri Informatika

Vidyarini Dwita

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Author-ID : 3522673

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 10 Documents Claim Missing Document

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Articles

The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television Novia Elvi Zikri; Vidyarini Dwita
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Today’s very high level of competition and increasing knowledge and public awareness of health make hand washing soap producers compete in promoting their product through advertisements on television, as well as made by the manufacturer of hand soap brand Lifebuoy, an interisting advertisement is advertising that has appeal, the ability to attract market attention (audiance) target. The messages to be conveyed can be presented in a stylishdifferent delivery, in addition to having an advertising appeal, it is also necessary using a model or celebrity to get people to remember the product in the ad. A calebrity is a person who has high popularity and has a strong influence, the popularity possesed by the endorser becoms a strong influence in attracting attitudes people towards advertising, a good attitude will foster a consumer’s purchase intention. This study aims to see how the attractiveness, celebrity endorsement of attitude advertising and purchase intention on Lifebuoy hand soap on TV to household actors in the city of Padang by distributing 200 questionnaires, and using the Partial Least Square (PLS) test, whare the findings in this study is (1). The attractiveness of advertising has a positive and significant influence on purchase intention, (2). The attractiveness of advertising has non-positive and significant effect on attitude advertising, (3). Celebrity endorse has a positive and significant influence on purchase intention, (4). Celebrity endorse has a negative effect and significant to attitude advertising, (5). Attitude advertising has a significant influence positive and significant to purchase intention. From this research attitude as a variable mediation does not have a moderating rele non mediation.

The influence of credibility and social capital on e-wom with attitude as a mediation variable by Gen Z Tiktok users in Padang City Fitria Asri; Vidyarini Dwita
Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

This study aims to analyze how the influence of credibility and social capital on EWOM with attitude as a mediation variable by gen Z TikTok users in Padang City (study on brand Somethinc). This research was conducted using quantitative methods. The population of this research is gen Z TikTok users in Padang City who ever sees or reviews about brand Somethinc. The research sample was 200 respondents. This study uses a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) Credibility has a positive significant effect on Attitude. (2) Social Capital has a positive significant effect on Attitude. (3) Attitude has a positive significant effect on EWOM. (4) Social Capital has a positive significant effect on Credibility. (5) Credibility has a significant indirect effect on EWOM with Attitude as a mediating variable. (6) Social Capital has a significant indirect effect on EWOM with Attitude as a mediating variable.

The effect of online behavioural advertising, hedonic shopping, dan shopping lifestyle on impluse buying purchase on Tokopedia Muhammad Sulthan al Thoriq; Vidyarini Dwita
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.44

This study is aimed to examine (1) the influence of online behavioral advertising on impulse buying (2) the influence of hedonic shopping on impulse buying (3) the influence of shopping lifestyle by impulse buying on purchased product in E-Commerce, Tokopedia, in Padang. This type of research is a quantitative research with the model design of study is Purposive Sampling. Purposive sampling is a sampling technique, within Tokopedia E-Commerce consumers in Padang City with total sample 232 respondents. This study is used primary data, which shared to E-Commerce Tokopedia consumers in Padang City who has been shop impulsively. The analytical method used is descriptive and quantitative analysis through multiple regression on SPSS 16.0 software. The results of these studies are: (1) online behavioral advertising has a significant effect on impulse buying (2) hedonic shopping has a significant effect on impulse buying (3) lifestyle shopping has a significant effect on impulse buying on purchased product in the Tokopedia E-Commerce application in Padang.

Pengaruh Inflasi, Suku Bunga dan Nilai Tukar terhadap Return Saham Sektor Restoran Hotel dan Pariwisata Vidyarini Dwita; Rose Rahmidani
Jurnal Kajian Manajemen Bisnis Vol 1, No 1 (2012): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

The purpose of this research is to examine the factor which is influence the stock return of sector in restaurant, hotels and tourism. The research used independent variables are inflation rate, interest rate and exchange rate. The population is firms in subsector of restaurants, hotels and tourism. Purposive sampling technique is used to taking sampel which only 8 firm’s as sampels. Time series data from stocks return in year 2005 – 2010. Multiple regresion for data analysis. Results shows that : 1). Inflation rate has significant negative influence on stock return ; 2) interest rate has unsignificant positively influence on stock return and 3) exchange rate has unsignificant positively infleunce on stock return.

CALON WIRAUSAHA BARU PENGEMBANGAN KUALITAS PRODUK AGROINDUSTRI PENGOLAHAN IKAN LAUT PADA SISWA SMKN 3 KOTA PARIAMAAN Ariusni; Sri Ulfa Sentosa; Vidyarini Dwita
Journal of Community Service Vol 1 No 1 (2019): JCS, Desember 2019
Publisher : Ikatan Dosen Menulis

Tujuan dari kegiatan penerapan Program Kemitran Masyarakat (PKM) ini pada siswa siswi SMKN 3 Kota Pariaman adalah meningkatkan pengembangan produk agroindustri pengolahan ikan laut, meningkatkan kemampuan siswa siswi SMKN 3 Kota Pariaman dalam berinovasi, peningkatan kualitas produk olahan ikan serta manajemen pemasaran yang efektif dan efisien sehingga pendapatan yang diperolehnya meningkat akibat pengembangan dan pemasaran produk agroindustri olahan ikan laut semakin baik. Metode pendekatan yang ditawarkan untuk menyelesaikan persoalan mitra adalah pelatihan: pengembangan produk agroindustri ikan laut, peningkatan kualitas produk agroindustri ikan laut, inovasi dan pemasaran produk agroindustri Ikan laut. Hasil pengabdian ditemukan bahwa; 1) pentingnya diberikan pengatahuan yang berhubungan dengan pemasaran kepada peserta yang tergabung dalam PKM calon wirausaha baru pengembangan kualitas produk agroindustri pengolahan ikan laut pada siswa SMKN 3 Kota Pariaman; 2) masih diperlukan peningkatan pengetahuan peserta PKM calon wirausaha baru pengembangan kualitas produk agroindustri pengolahan ikan laut pada siswa SMKN 3 Kota Pariaman, dalam peningkatan jenis dan kualitas produks olahan berbahan utama

The Effect Of E-service quality, E-trust, and Price on Customer E-Loyalty mediated by Customer E-Satisfaction on Gen Z user of Lazada Application in Padang City: Pengaruh E-service quality , E-trust Dan Price Terhadap Customer E-Loyalty Yang Dimediasi Oleh Customer E-Statisfaction Pada Gen Z Pengguna Aplikasi Lazada di Kota Padang Fira Rahmadani; Vidyarini Dwita
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA)
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5032

This research was conducted with the aim of analyzing how electronic service quality, electronic trust, price influence customer loyalty, with customer satisfaction as a mediator in the Lazada application. The subjects of this research are Gen Z in Padang City. The sampling technique uses purposive sampling. The number of samples used was 180 respondents. Data was collected through a questionnaire with a Likert scale, then analyzed using SmartPLS 4.1 software. The results of this research show that electronic service quality, electronic trust, and price have a significant effect on electronic customer satisfaction and loyalty. However, electronic trust does not have a significant effect on electronic customer loyalty. E-customer satisfaction mediates the relationship between E-service quality, E-trust, price and e-customer Loyalty.

NURSE EMPOWERMENT THROUGH ENTREPRENEURIAL INNOVATION AND ORGANIZATIONAL CHANGE: A SYSTEMATIC REVIEW OF LEADERSHIP STRATEGIES IN NURSING ROLE EXPANSION Tasnidar Tasnidar; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi; Syamsul Amar; Vidyarini Dwita
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3397

Nurse empowerment is an important strategy in facing the challenges of an increasingly complex and competitive health care system. This study aims to systematically review how entrepreneurial innovation and organizational change supported by transformational leadership can expand the role of nurses and enhance their strategic contribution to the health system. A literature search was conducted on the Scopus database for studies published in the last ten years, namely from January 1, 2015 to December 31, 2024. Eight articles that met the inclusion criteria were analyzed thematically and narratively. The results of the review indicate that the integration of entrepreneurship into nursing practice encourages the formation of new service models such as independent practice, home care and telenursing that are more responsive to patient needs. Flexible organizational structures, collaborative work cultures and performance-based incentive systems strengthen the role of nurses as agents of change. Participatory leadership has been shown to create a work climate that supports innovation and initiative taking at the clinical level. Challenges such as limited infrastructure, training gaps, and cultural and structural barriers still need to be overcome to optimize nurse empowerment as a whole. This study concludes that empowering nurses through entrepreneurial innovation and organizational change requires a multidimensional approach and sustainable policy support so that nurses can play a strategic role in building a resilient health system that is oriented towards future needs.

The Impact of Social Media Marketing on TikTok: Exploring Brand Awareness and Consumer Brand Engagement as Mediators of Purchase Intention among Gen Z in Padang: Pengaruh Social Media Marketing pada Aplikasi TikTok terhadap Purchase Intention dengan Brand Awareness dan Consumer Brand Engagement sebagai Variabel Mediasi pada Gen Z di Kota Padang Erin Rahayu Fernanda; Vidyarini Dwita
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA)
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4816

Social Media Marketing (SMM) has become a pivotal strategy in influencing consumer behavior, particularly among Gen Z, who are active TikTok users. This study investigates the impact of SMM on purchase intention (PI), mediated by brand awareness (BA) and consumer brand engagement (CBE). Using a quantitative approach, data were collected from 200 Gen Z respondents in Padang, Indonesia, through purposive sampling. The results reveal significant relationships between SMM, BA, CBE, and PI. Notably, BA and CBE mediate the relationship between SMM and PI, underscoring the importance of these variables in enhancing marketing effectiveness. The findings provide practical insights for marketers aiming to optimize their TikTok strategies.

UTAUT2 Approach to Byond BSI Adoption in Padang: Mediation and Moderation Effects Nurul Mu'tamim; Vidyarini Dwita
INOVTEK Polbeng - Seri Informatika Vol. 10 No. 3 (2025): November
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/b0cv3709

The use of Islamic mobile banking apps is still not optimal, even though people’s interest in digital finance is growing. This study examines how social influence, enjoyment (hedonic motivation), and user habits shape people’s intention to use these apps, and how that intention affects actual usage. It also tests whether word of mouth (WOM) strengthens the link between intention and behavior. Using a quantitative approach, the study surveyed 105 active BYOND BSI users in Padang City through purposive sampling. Data were analyzed with the PLS-SEM method using SmartPLS 4.0 and bootstrapping with 5,000 samples to ensure reliable results. The findings show that enjoyment and habit strongly affect intention, and intention significantly impacts actual use. However, social influence has no significant effect on intention, and WOM does not moderate the relationship between intention and use. Moreover, intention mediates the effects of enjoyment and habit on use but not that of social influence. Overall, the results highlight that users’ positive experiences and consistent habits are key drivers behind their intention and actual use of Islamic mobile banking services.

A SYSTEMATIC REVIEW OF FACTORS AFFECTING NURSES’ PERFORMANCE IN HOSPITALS Tasnidar; Syamsul Amar; Vidyarini Dwita
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4351

A systematic review is therefore needed to consolidate existing evidence and identify the dominant factors influencing nurses’ performance in Indonesian hospitals. This study employed a systematic review approach by screening 15 national empirical journals published between 2020 and 2025. The inclusion criteria focused on studies discussing nurse performance in hospital settings, written in Indonesian or English, and employing quantitative or qualitative methods. Data were analyzed thematically, focusing on three main dimensions: individual, organizational, and external factors. The findings indicate that nurse performance in Indonesian hospitals is influenced by multiple interrelated dimensions. Individual factors include motivation, competence, emotional intelligence, and psychological well-being, which directly affect job outcomes. Organizational factors such as leadership style, workload distribution, supervision, reward systems, and work environment play a dominant role in shaping performance consistency and job satisfaction. Meanwhile, external or environmental factors including health policies, technological advancements, and societal expectations act as contextual determinants that either support or hinder performance improvement. The synthesis underscores the interdependence of personal, institutional, and systemic elements in achieving optimal nurse performance. Nurse performance in Indonesia is a multidimensional construct influenced by the synergy between individual capacity, organizational management, and external healthcare systems

Co-Authors Ariusni Erin Rahayu Fernanda Fira Rahmadani Fitria Asri Hendrik Heri Sandi Muhammad Sulthan al Thoriq Novia Elvi Zikri Nurul Mu'tamim Rose Rahmidani Sri Ulfa Sentosa Susi Evanita Syamsul Amar B Tasnidar Tasnidar Tasnidar Yunia Wardi

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