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All Journal Jurnal Komunikasi JKP (Jurnal Kajian Pemerintah: Journal of Government Social and Politics)
Zein, Khairani
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Humanities Environmental Science Social Sciences

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Komunikasi Lingkungan Pada Tradisi Lubuk Larangan Berbasis Ekowisata Di Desa Gema Kabupaten Kampar Zein, Khairani; Firdaus, Muhammad; Yasir, Yasir
Jurnal Kajian Pemerintah: Journal of Government, Social and Politics Vol. 11 No. 1 (2025): Maret
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jkp.2025.vol11(1).21459

Abstract

Gema Village, Kampar Regency, has a unique river culture. In the river, an area called Lubuk Larangan has tourism potential that is developed based on local wisdom. However, there are several problems found in the lack of proper facilities and infrastructure to support ecotourism activities, lack of promotion and tourism marketing from the local government due to the absence of funding sources for the development of these tours. An effective environmental communication strategy is needed to convey conservation messages to visitors and local communities. This study aims to analyze the environmental communication carried out by Pokdarwis in managing the ecotourism-based Lubuk Larangan tradition in Gema Village, Kampar Regency. This research uses a qualitative method with a descriptive approach. By using purposive technique. Data collection techniques through interviews, observation and documentation. Data analysis techniques use data collection, data reduction, presentation and conclusion drawing. The data checking technique used is triangulation. The results showed that environmental communication carried out by the Tourism Awareness Group (Pokdarwis) played an important role in promoting and appreciating the cultural values and local knowledge contained in the Lubuk Larangan tradition through ecotourism with various communication strategies. This research concludes that by strengthening environmental communication strategies, Pokdarwis can be more effective in encouraging the preservation of the lubuk larangan tradition and supporting the development of sustainable tourism in Gema village.
Dramaturgy: Imaging Prabowo Subianto on Twitter as 2024 Presidential Candidate Zein, Khairani
Jurnal Komunikasi Vol 17, No 2 (2023): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i2.22212

Abstract

Along with its popularity, social media has become an effective tool in political campaigns in many countries. Presidential candidates and their campaign teams use social media to build a desirable image, expand the reach of political messages, rally support, and mobilize voters. There are many ways people can get political messages directly to potential voters on Twitter. This research was conducted using a type of qualitative research with content analysis methods in looking at tweet text related to Prabowo Subianto. And aims to examine the impression management made by Prabowo as a candidate for the 2024 Presidential candidate on the front stage and back stage. The theory used in this study is the Dramaturgy by Erving Goffman, where this article tries to analyze the narrative used in the social media campaign of presidential candidates will also be a key element in building political dramaturgy carried out by Prabowo Subianto as a candidate for the Indonesian presidential candidate through his Twitter account @Prabowo. From the results of the analysis, it can be seen that Prabowo carried out imaging with the aim of trying to convey a convincing, relevant, and interesting narrative for voters, in the hope of building trust and support.
Co-Authors Muhammad Firdaus Yasir Yasir