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POLITICAL ECONOMY OF RELIGIOUS AND CULTURAL SYMBOLS IN THE SOAP OPERA OF TUKANG BUBUR NAIK HAJI AT RCTI Yasir, Yasir
Al-Ulum Vol 15, No 1 (2015): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Television is a very influential media and important tool in capital accumulation. This study aims to reveal the use of Islamic and Betawi ethnic symbols, workers, and also the audiences of Tukang Bubur Naik Haji (TBNH) soap opera at RCTI. This research used a political economy of communication perspective. The data were collected by using interview, observation, documentation, and literature study. The result shows that the religious symbols of Islam and Betawi culture have been exploited as comodity to be traded. Those symbols have been commercialized dan manipulated through the use of sensational, provocative, and hyperbole words or sentences to entertain audiences and to attract the advertisers. The hyper-comercialization and politicization of symbols caused the soap opera workers and Moslem audiences have been exploited. -----Televisi adalah media yang sangat berpengaruh dan juga alat yang penting dalam mengakumulasi modal. Tulisan ini bertujuan untuk mengungkap pemanfaatan simbol agama Islam dan budaya Betawi, pekerja sinetron dan khalayak sinetron Tukang Bubur Naik Haji (TBNH) di RCTI. Penelitian ini menggunakan pendekatan ekonomi politik komunikasi. Untuk mengumpulkan data peneliti melakukan wawancara mendalam, observasi, dokumentasi dan studi literatur. Hasil penelitian menunjukkan bahwa simbol agama dan budaya Betawi dieksploitasi sebagai komoditas untuk diperjualbelikan. Simbol tersebut dikomersialisasi dan diselewengkan melalui penggunaan kata-kata dan kalimat serta tayangan yang sensasional, provokatif dan hiperbola untuk menghibur dan menarik khalayak. Hiper-komersialisasi dan politisasi simbol ini menyebabkan pekerja sinetron dan khalayak muslim ikut dikomodifikasi dan dieksploitasi.
Comparative Analysis of The Performance of Syariah Mutual Funds With Conventional Funds Mujahid, Mujahid; Sugeng, Rachmat; Yasir, Yasir; Riyadi, Syamsul; Karima, Karima
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol 2, No 2 (2020): April
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31934/ijhess.v2i2.1254

Abstract

In carrying out investment activities, it is to seek a profit and expect the invested funds to be stored safely and can be retrieved quickly if they want to be needed again, Mutual funds are a new investment vehicle that has minimized risks because the funds that have been collected can be invested in various types of investment vehicles, such as bonds, stocks and money market instruments. In this study aims to determine the "comparative analysis of the performance of Islamic mutual funds with conventional mutual funds through equity mutual funds and fixed income mutual funds.
PERENCANAAN PROGRAM KOMUNIKASI SUBSIDI PERUMAHAN OLEH TPP (TENAGA PENDUKUNG PENYALURAN) DI PROVINSI RIAU Mulyadi, Rizki; Wirman, Welly; Yasir, Yasir
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 2, No 6 (2021): Januari 2021
Publisher : Jurnal Riset Mahasiswa Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v2i6.10917

Abstract

Penelitian ini bertujuan untuk menjelaskan perencanaan program komunikasi subsidi perumahan BP2BT (Bantuan Pembiayaan Perumahan Berbasis Tabungan) Kementerian PUPR oleh TPP (Tenaga Pendukung Penyaluran) di Provinsi Riau. Informan dari penelitian ini terdiri dari 4 intitusi yang terdiri dari Koordinator Penyaluran Provinsi Riau, Tenaga Penggerak Masyarakat Kota Dumai, Tenaga Penggerak Masyarakat Kabupaten Kampar dan Tenaga Penggerak Masyarakat Kabupaten Rokan Hulu dengan menggunakan teknik pemilihan informan purposive sampling. Sedangkan objek penelitian ini adalah Perencanaan Program Komunikasi Subsidi Perumahan (BP2BT) di Provinsi Riau. Teknik pengumpulan data yang digunakan berupa wawancara mendalam, observasi dan dokumentasi. Dalam mencapai keabsahan data dalam penelitian ini menggunakan perpanjangan keikutsertaan dan triangulasi. Hasil penelitian menunjukkan bahwa para TPP Provinsi Riau menerapkan konsep teori perencanaan komunikasi kampanye menggunakan siklus SOSTAC yang dikembangkan Paul Smith merupakan  sebuah  lingkaran  dengan  terdiri  dari  6  tahap,  yaitu  Analisis Situasi (Situation Analysis), Penetapan Sasaran (Objectives), Perancangan Strategi (Strategy), Pemilihan Taktik (Tactics), Rencana Aksi ( Action Plan) dan Sistem Pengendalian  (Control  System)  dalam  bentuk  monitoring  dan evaluasi. Hasil penelitian ini mengidentifikasi terdapat 3 pihak yang saling terkait dalam sebuah perencanaan komunikasi (PK),  yaitu pemilik produk, pelaksana PK, dan khalayak  sasaran, peneliti menemukan satu pihak lagi yang memiliki peranan penting dalam sebuah perencanaan program komunikasi, yakni peneliti menyebutnya sebagai khalayak mitra, dimana dalam konteks perencanaan program komunikasi pembangunan, keberadaan khalayak mitra ini harus dapat ditemukan oleh tim pelaksana PK yang dilibatkan dalam perencanaan program komunkasi.    Kata kunci: Perencanaan Program Komunikasi, Komunikasi Kampanye, Subsidi Perumahan, Komunikasi Pembangunan
Konvergensi Surat Kabar Harian Riau Pos dalam Persaingan Media Siber Dillah, Ramadhani Indah Al; Yasir, Yasir
Jurnal Pewarta Indonesia Vol 3, No 2 (2021): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v3i2.82

Abstract

Konvergensi menjadi langkah mutlak bagi Surat Kabar Haraian Riau Pos untuk dapat mempertahankan eksistensi di tengah ketatnya persaingan media. Media massa harus berjalan beriringan dengan globalisasi dan internet untuk terus bertahan, apalagi di tengah pandemi yang memperparah badai industri media kini.Penelitian ini menggunakan metode kualitatif dengan teori Konvergensi Kontinum dari Daily, Demo, Spillman.Hasil penelitian menemukan, Riau Pos telah melaksanakan seluruh tahapan Konvergensi Kontinum.Cross Promotion, Clonning, Coopetition, dan Content Sharing yang dilakukan Riau Pos bersama-sama dengan media di bawah Riau Pos Grup (RPG) dan perusahaan utama yakni Jawa Pos Group (JPG). Dasar dari pelaksanaan konvergensi ini adalah kolaborasi yang saling menonjolkan karakteristik masing-masing platform. Full convergence telah terlaksana meskipun belum sempurna, dengan pengimplementasian 3M yakni Multichannel, Multimedia, dan Multiplatform. Seluruh tahapan konvergensi inilah yang dimaksudkan dalam Teori Konvergensi Kontinum. Dalam mengatur tarif iklan, Riau Pos melakukan adaptasi tarif semenjak adanya website dan media sosial. Selain itu dilakukan pula strategi bina relasi dan seasonal promotion.
Kebijakan Komunikasi dalam Membangun Masyarakat Sadar Wisata Di Kabupaten Bengkalis-Riau Yasir, Yasir; Nurjanah, Nurjanah; Salam, Noor Efni; Yohana, Nova
Jurnal Studi Komunikasi Vol. 3 No. 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i3.1548

Abstract

Tourism development policies requires the active community participation. This study aims to understand the policy and communication tourism in developing community tourism awareness in Bengkalis Regency. The research method used in this study is a case study. The results show the tourism policy in Bengkalis Regency is based on the laws and regulations of the central government in synergy with the government of Riau Province. The communication tourism of government is done by forming and mobilising some groups in the community as tourism awareness groups. Tourism development requires good communication policy, because both have an inseparable relationship in building a sustainable tourist destination. The government should coordinate and evaluate all the communication activities regularly not only within the internal service of the government, but also carried out together with the stakeholders involved.
JAKTV Local Broadcast Media Strategy in Maintaining Existence in the Digital Era Ratnamaya, Deana; Yasir, Yasir; Yesicha, Chelsy
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 15 No. 2 (2024): Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v15i2.9921

Abstract

JAKTV is a local television station in Jakarta. The presence of various new broadcast media willcertainly add competitors and make people's tastes begin to change. In this regard, JAKTV must beable to plan and carry out various strategies to be able to adapt and transform in order to continueto exist and be able to compete in the current era. This research aims to identify how JAKTV'sstrategy in maintaining their existence as local television, using the Niche (Media Ecology) theoryby Dimmick and Rothenbuhler. The method used in this research is a qualitative approach and datacollection techniques are by interview, observation, and collecting documents related to theresearch. The results of this study indicate that JAKTV as a local Jakarta television station inmaintaining their existence is by carrying out strategies including, planning marketing activities toget advertisements by strengthening their brand to gain the trust of the public and consumers, aswell as providing good service and compliments to clients. Conducting audience segmentation bygrouping based on geographic, demographic, and psychological audiences and positioning bystrengthening an image as a local Jakarta television. Conducted programme planning, productionand partnership, designed programme execution using the “day parting" method, and monitoredand evaluated performance to develop future plans.
Komunikasi Pariwisata Berbasis Komunitas untuk Pengembangan Desa Wisata Budaya di Bukit Batu, Kabupaten Bengkalis Salam, Noor Efni; Yasir, Yasir; Firdaus, Muhammad; Awza, Rusmadi; Lubis, Evawani Elysa
Jurnal Riset Komunikasi Vol 7 No 1 (2024): Februari 2024
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v7i1.1007

Abstract

Bukit Batu Village, Bengkalis Regency has many attractions as a tourist destination. This research aims to explain the community-based tourism communication model in developing the Bukit Batu tourist village. This study uses a tourism communication approach with a community-based tourism (CBT) approach. The research method used is qualitative with a descriptive analysis approach. The research results show that tourism communication in the development of the Bukit Batu cultural tourism village is carried out by the tourism awareness group (Pokdarwis)/Bukit Batu Tourism Volunteers. This Tourism Awareness Group contributed to preparing many programs and implementing activities to advance the Bukit Batu cultural tourism village so that it won many awards. Pokdarwis' communication in tourism development is carried out in collaboration with local governments, companies and other communities such as: photographers and Creative Economy. And Activists of micro, small and medium enterprises (MSMEs). The tourism communication model in developing the Bukit Batu cultural tourism village is carried out by the community as the main driver, the private sector funding support, and the government as facilitator and regulator.
Enhancing Employee Performance in Islamic Banking: The Moderating Role of Religiosity Yasir, Yasir; Bachmid, Sofyan; Ermawati, Ermawati; Noval, Noval; Nurwanita, Nurwanita
Share: Jurnal Ekonomi dan Keuangan Islam Vol 13, No 2 (2024)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v13i2.24078

Abstract

Organizational culture, happiness at work, and leadership have been widely studied, yet the complex interactions among these factors and the role of religiosity in employee performance remain poorly understood, especially in the context of Islamic banking. This study investigates these relationships and their impact on the employee performance of Bank Muamalat Indonesia (BMI) in the Palu Branch, with religiosity as the moderating variable. Data were collected using closed questionnaires from all employees at the branch and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that organizational culture and happiness at work significantly enhance employee performance, while leadership does not have a significant impact. Notably, religiosity strengthens the positive effect of organizational culture on employee performance, indicating that religious values can deepen employee commitment and productivity by providing greater meaning and purpose in their work. The study highlights the importance of incorporating religiosity to foster an inclusive and productive work environment in Islamic banking. Future research with a more comprehensive design and a more diverse sample is recommended to further explore these relationships.========================================================================================================ABSTRAK – Meningkatkan Kinerja Karyawan Perbankan Syariah: Peran Moderasi Religiositas. Meskipun budaya organisasi, kebahagiaan di tempat kerja, dan kepemimpinan telah banyak diteliti, kompleksitas hubungan di antara faktor-faktor tersebut dan peran religiositas terhadap kinerja karyawan masih belum terpahami dengan baik, terutama dalam konteks perbankan syariah. Penelitian ini bertujuan untuk mengkaji hubungan tersebut dan pengaruhnya terhadap kinerja karyawan Bank Muamalat Indonesia (BMI) Cabang Palu dengan religiositas sebagai variabel moderasi. Data penelitian dikumpulkan melalui penyebaran kuesioner kepada seluruh karyawan BMI di cabang tersebut yang kemudian dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil kajian menunjukkan bahwa budaya organisasi dan kebahagiaan di tempat kerja secara signifikan meningkatkan kinerja karyawan, sementara kepemimpinan tidak berpengaruh signifikan. Menariknya, religiositas memperkuat dampak positif budaya organisasi terhadap kinerja karyawan yang mengindikasikan bahwa nilai-nilai keagamaan dapat memperdalam komitmen dan produktivitas karyawan dengan memberikan makna dan tujuan yang lebih besar dalam pekerjaan mereka. Studi ini menekankan pentingnya integrasi aspek religiositas untuk membangun lingkungan kerja yang inklusif dan produktif di perbankan syariah. Penelitian lanjutan dengan desain yang lebih komprehensif dan sampel yang lebih beragam masih diperlukan untuk memvalidasi dan memperluas hubungan ini.
Model Manajemen Produksi Media Digital Berbasis Live Streaming Di Ceria Tv Pekanbaru tambes, reski pulpi; Yasir, Yasir
Komunika : Jurnal Ilmiah Komunikasi Vol. 1 No. 1 (2023): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v1i1.109

Abstract

Ceria Tv is one of the local television stations that broadcasts through Live Streaming channels in Pekanbaru City, Riau. Ceria Tv provides updated information and becomes a forum for communities in Pekanbaru, especially to channel talent and self-development through its programs. The purpose of this research is to find out how the Live Streaming production management model at Ceria TV, namely in the management of pre-production, production and post-production. This research is a qualitative research with descriptive qualitative method that uses management models. Informants in this study were determined purposively, which had been selected with certain considerations. Data collection techniques in this study include interviews, observation and documentation. The results of this study indicate that Ceria Tv uses two management models, namely the POAC model (Planning, Organizing, Actualling and Controlling) which is the model used for the Ceria Tv program itself while the PIE model (Planning, implementation and evaluation) is the model used to event in collaboration with Ceria Tv. In the pre-production stage of the Ceria Tv program planning which includes: Determination of Ideas, Program Objectives, Target Audience, Costs, Production Permits and Preparation, all of this is done by Ceria Tv itself. While the pre-production event planning: Determination of Idea, Location,Production Permit and Preparation is carried out by the event party. At the production stage of the Ceria Tv program, production supervision: Audio and Visual Readiness, Cameraman, Mixing, Live Editing and Live Streaming. At the production stage the event includes: Responsible for Lighting, Audio/sound, Lietrik, Stage Decoration, Live Editing and Live Streaming. In the post-production stage of the Ceria Tv program, namely: Finishing, Evaluation, Uploading, and Share Link (Promotion). In the post-production stage, the event includes: Finishing, Event Team Evaluation, Team Evaluation, File Sharing, and Uploading.
Linear Algebra Education in University: A Literature Review Supriyadi, Edi; Hussain, Amil; Yasir, Yasir
International Journal of Applied Learning and Research in Algebra Vol. 1 No. 2 (2024)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/algebra.v1i2.1253

Abstract

The objective of this study is to conduct a thorough literature review in order to give a comprehensive understanding of the opportunities and challenges associated with the teaching and learning of linear algebra in university environments. The review assesses the pedagogical strategies used by academic institutions to enhance student engagement and comprehension, along with the application of linear algebra. We conducted a four-stage process to analyze five articles indexed in Scopus. The review emphasizes the importance of incorporating technology and real-world applications into linear algebra instruction to promote student motivation and active learning. It underscores the necessity of pedagogical approaches that promote student agency, particularly in online learning environments, where traditional teaching practices frequently persist. Exploring the correlation between learning outcomes and semantic networks, evaluating the impact of online platforms on student participation and agency, and evaluating real-world applications for teaching linear algebra are all potential future research directions.