Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dan Bisnis Ekonomi
Satrio Widhi Nugroho
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi, Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian (Studi pada Konsumen Toko Buku Gramedia Cabang Plaza Bintaro di Tangerang Selatan) Satrio Widhi Nugroho; Agus Sriyanto
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 2 (2025): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i2.3058

Abstract

The purpose of this study was to determine the effect of promotion, service quality and store atmosphere on purchasing decisions at the Gramedia Bookstore in Plaza Bintaro. The population in this study were consumers of the Gramedia Bookstore in Plaza Bintaro who made purchases. The sample in this study amounted to 100 respondents. The data were processed using the help of the SPSS 26 statistical analysis program and Microsoft Excel 2013. The results of the study were that promotion, service quality and store atmosphere partially had a significant effect on purchasing decisions at the Gramedia Bookstore in Plaza Bintaro.
Co-Authors Agus Sriyanto