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All Journal The Indonesian Journal of Computer Science
Rabbani, Maheswara
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Computer Science & IT Electrical & Electronics Engineering Engineering

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Social Media Advertising: How Do Consumers Respond to Ads on Instagram? Rabbani, Maheswara; Burhan, Angelina Gracia Eddyputri
The Indonesian Journal of Computer Science Vol. 12 No. 1 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v10i2.3149

Abstract

Utilization of social media marketing greatly influences a brand in terms of awareness, the relationship between the organization and consumers, and purchase intention. Therefore this research was conducted to study the interactions that social media users give to image or video advertisements displayed on Instagram. The research model used in this study is descriptive quantitative, by distributing questionnaires to respondents online via Google form. The study uses descriptive statistical analysis to measure the average, frequency distribution, and calculate the value of the distribution in the resulting data. The results of this study indicate that there is an influence on consumer response to advertisements on social media Instagram. This study shows that Instagram is the right choice for one of its marketing strategies because consumers give a good response.
Does Free Shipping Affect Purchasing Decisions in E-commerce in Indonesia? Rabbani, Maheswara; Hermawan, Jeremy Hermon; Utomo, Kawang; Gunawan, Raveldy Guinzy; Wijaya, Theresa Karyn
The Indonesian Journal of Computer Science Vol. 12 No. 1 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i1.3159

Abstract

The trend of buying and selling goods online using e-commerce platforms has become part of the lifestyle of Indonesian people in recent years. E-commerce business people prepare ways or strategies so users can feel enthusiastic when shopping. However, shipping costs are one of the primary considerations for users before making payments. Users are required to spend more than the price of the goods to pay for the shipping costs. Meanwhile, not all users are willing to pay for shipping costs because they don't save on spending costs. This study aims to understand whether someone's purchase decision in e-commerce is influenced by free shipping. The study's results reveal that free shipping costs affect a person's purchasing decision to buy goods online in e-commerce. In addition, there are four other factors that influence purchasing decisions in e-commerce, namely product completeness, price variation, cashback promo, and ease of use.
Digital Payments in Indonesia: Understanding the Effect of Application Security on User Trust Rabbani, Maheswara; Wijaya, Juan Daniel; Kusuma, Rendy Sanjaya; Purba, Wilhelmus Billion Pius; Tajib, Robert Marchelino
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3426

Abstract

Technological developments present digital payment innovations for fast and practical transaction processes. Many digital wallets (e-wallet) services have emerged recently, becoming a trend in Indonesia. However, digital payments carry the risk of hacking user accounts, fraud (scams), phishing, and other criminal acts that aim to steal users' personal information. Financial is a sensitive issue; security is essential to digital payments. The research aims to analyze the effect of application security on user trust when making online transactions using digital payment applications. The study used a descriptive statistical method by distributing questionnaires to 50 Indonesians who have made electronic payments at least once for transactions. The study results show that application security significantly affects user trust in digital payments. Research results from various references show that application security influences impulse buying behavior and intentions to use e-wallet platforms.
Co-Authors Burhan, Angelina Gracia Eddyputri Gunawan, Raveldy Guinzy Hermawan, Jeremy Hermon Kusuma, Rendy Sanjaya Purba, Wilhelmus Billion Pius Tajib, Robert Marchelino Utomo, Kawang Wijaya, Juan Daniel Wijaya, Theresa Karyn