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All Journal DIMASEKA Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Sapitri, Ranti
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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OPTIMALISASI DIGITAL PADA UMKM BPK MEDAN DAN KEDAI KOPI MEDAN MELALUI SOSIAL MEDIA DAN WEBSITE patmalasari, puput eka; Hari Febyani, Levira Dwi; Tamawiwy, Putry Natasya; Sapitri, Ranti
DIMASEKA Vol 2 No 02 (2024): Oktober 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i02.219

Abstract

The development of digital technology provides great opportunities for Micro, Small and Medium Enterprises (MSMEs) to increase marketing effectiveness and competitiveness. This community service activity aims to assist UMKM BPK Medan and Kedai Kopi Medan in optimizing digital marketing through training in website creation, social media management, registration on the Gojek platform, as well as content creation and content calendars. The method used is Participatory Action Research (PAR), which involves active participation of business actors in the entire process. The results of the activity show that the implementation of digital marketing can increase credibility, expand audience reach, and facilitate interaction with customers. The website created serves as a business portfolio, while social media and the Gojek platform support promotion and ease of service. This training has a significant impact on the marketing structure of MSMEs, making them more professional and relevant to the development of the digital market.
Pendampingan Edukasi Karakter Anak SD N 13 Gelumbang Melalui Program KKN Syahrul, Ibnu; Sapitri, Ranti; Dinda, Dinda; Yesika, Yesika; Mustafiyanti, Mustafiyanti
Jurnal Kegiatan Pengabdian Mahasiswa (JKPM) Vol 3 No 2 (2025): Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jkpm.v3i2.729

Abstract

Kegiatan Kuliah Kerja Nyata (KKN) memiliki peran penting dalam memberikan kontribusi nyata bagi masyarakat, khususnya dalam bidang pendidikan karakter bagi anak-anak sekolah dasar (SD). Program ini berfokus pada penanaman nilai disiplin, kerjasama, gotong royong, serta kejujuran melalui berbagai bentuk kegiatan edukatif dan partisipatif. Melalui pendekatan partisipatif, mahasiswa bersama masyarakat desa merancang dan melaksanakan kegiatan yang mampu membentuk karakter positif pada anak-anak SD. Hasil pengabdian ini menunjukkan adanya perubahan perilaku anak-anak dalam kehidupan sehari-hari, seperti meningkatnya kedisiplinan dalam belajar, tumbuhnya semangat kebersamaan, serta meningkatnya kesadaran akan pentingnya kejujuran.
Co-Authors Dinda, Dinda Hari Febyani, Levira Dwi Mustafiyanti, Mustafiyanti patmalasari, puput eka Syahrul, Ibnu Tamawiwy, Putry Natasya Yesika, Yesika