Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat DIMASEKA
Fathia Zulfa
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
indonesia Strategi Digitalisasi Dalam Mendukung UMKM Produk Camilan Crispacrispy Untuk Go Digital : umkn go digital Farah Ulayya; Fathia Zulfa; Jalu Duta Nagara; Kalina Fardisha Widodo; Nadia Chusna; Ari Muhardono
DIMASEKA Vol 2 No 02 (2024): Oktober 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i02.283

Abstract

Tranformasi teknologi digital saat ini sudah berkembang pesat salah satunya dalam bidang pemasaran. Namun pemanfaatan teknologi digital pada bidang pemasaran belum digunakan secara optimal dalam memasarkan produknya. Tujuan dari teknologi digital antara lain untuk memperluas jangkauan pasar dan meningkatkan laba penjualan melalui berbagai macam platform online. Metode yang digunakan yaitu metode penilitian kualitatif. Hasil kegiatan menunjukkan adanya peningkatan UMKM Crispacrispy menjadi UMKM Go Digital dengan pemanfaatan platform digital seperti Instagram dan Shopee. Selain itu, packaging yang digunakan kita ubah menjadi lebih menarik sehingga harga yang dijual dapat bersaing dengan pasar.
Penguatan Manajemen dan Strategi Pengelolaan Kolam Renang BUMDes Tirta Arum untuk Peningkatan Pendapatan Desa Dewi Yuniar Magetana; Dina Amalia Mahmudah; Danang Satrio; Supajar Bayu Aji; Kalina Faradisa Widodo; Fathia Zulfa; Nadia Chusna Chotimah; Farah Ulayya
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i3.6464

Abstract

The objective of this mentoring activity is to increase the capacity of swimming pool managers, particularly in strengthening management and sustainable management strategies. With this increased capacity, it is hoped that Tirta Arum Swimming Pool can develop into a valuable village asset, both economically and socially. The swimming pool will not only provide a source of income for the village but also serve as a means of recreation, education, and social interaction for the surrounding community. The method used in this mentoring activity is Participatory Rural Appraisal (PRA), an approach that emphasizes active community participation in every stage of the planning process, decision-making, and program implementation. PRA enables village communities, including Tirta Arum Village-Owned Enterprise (BUMDes) managers, to analyze their environmental conditions, identify problems, and design contextual and sustainable solutions. This approach is implemented through structured mentoring, education, and training activities. Direct community involvement aims to foster a sense of ownership and responsibility for swimming pool management. In addition, with training tailored to local needs, managers are expected to be able to apply effective management principles, from planning and financial management to customer service and promotional strategies. Thus, the results of this activity are not only temporary improvements, but also long-term empowerment that contributes to the independence and business aspirations of the Village-Owned Enterprise (BUMDes). Through the PRA method, this activity not only provides an immediate solution to swimming pool management problems but also increases the independence of the community and managers in developing and operating the business sustainably. This increased community participation is expected to foster a sense of ownership (a sense of belonging) towards the swimming pool as a shared property.
Co-Authors Ari Muhardono Danang Satrio Dewi Yuniar Magetana Dina Amalia Mahmudah Farah Ulayya Jalu Duta Nagara Kalina Faradisa Widodo Kalina Fardisha Widodo Nadia Chusna Nadia Chusna Chotimah Supajar Bayu Aji