Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi eProceedings of Management
Azmi, Rayhan Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALYSIS OF NORMAN FAIRCLOUGH’S CRITICAL DISCOURSE ON PT DELOITTE MASS EMPLOYMENT TERMINATION Prihardana, Marsha Aliffia; Fajrirroji, Miqdad Meutuah; Azmi, Rayhan Muhammad; Retnowulan, Roro
Acta Diurna: Jurnal Ilmu Komunikasi Vol 20 No 2 (2024)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2024.20.2.8991

Abstract

Fairclough mengemukakan bahwa analisis teks merupakan analisis terhadap teks yang terdapat dalam wacana, Fairclough juga menyatakan fakta penting melalui bahasa bagaimana bahasa digunakan sebagai alat kekuasaan dalam masyarakat. Tujuan dari penelitian ini adalah untuk melihat bagaimana perbedaan berita yang ditampilkan di media terkait dengan Pemutusan Hubungan Kerja (PHK) secara massal yang dilakukan oleh Deloitte. terdapat tiga dimensi untuk menganalisis wacana dengan perspektif Norman Fairclough yaitu Mikrostruktural, Mesostruktural, dan Makrostruktural. Pendekatan penelitian yang digunakan meliputi pendekatan metodologis yaitu deksriptif kualitatif dan pendekatan teoritis analisis wacana kritis Norman Fairclough. Berdasarkan penelitian ini, pada ketiga media pemberitaan mempunyai kemiripan kosakata yang dipilih dalam konteks judul mengenai pemberitaan dalam kondisi yang terjadi saat ini.
Representasi Gaya Hidup Konsumtif Generasi Muda Pada Meme “Lambang Baru Kemapanan” Azmi, Rayhan Muhammad; Astuti, Sri Wahyuning
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4129

Abstract

The young generation is considered to have and implement consumer lifestyle practices that have indirectly harmed them. This consumer life then received criticism for using memes as a medium. The research method used is Norman Fairclough's critical discourse analysis by implementing the 3 dimensions of critical discourse analysis and then analyzing it using Norman Fairclough's "4 steps of social wrong" method to be able to find solutions to social irregularities that occur in society. This research aims to look at the representation that the "new symbol of the establishment" meme is trying to show in the lifestyle of the younger generation today by dissecting it through the dimensions of text, discursive practices and socio-cultural praxis. The results obtained from this research are that many young people practice consumerism just to increase their social status. Apart from that, peer pressure occurs in the social environment, forcing them to buy things beyond their means. This research concludes that the criticism made by the sltyhub Instagram account also represents the social reality conditions of the younger generation, especially the practice of consumerism to improve their social status.
Aksi Cancel Culture Sebagai Reaksi Warganet Dalam Menyeimbangkan Tatanan Sosial (Analisis Wacana Kritis Norman Fairglouch Pada Kasus Gofar Hilman) Azmi, Rayhan Muhammad; Prasetio, Arie
eProceedings of Management Vol. 10 No. 6 (2023): Desember 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Changes that occur in the social order of society create a new culture that is currently of particular concern, namely cancel culture. One of the cancel culture cases that happened to gofar hilman has become an indication of the need for social order to cancel culture actions. The method used in this study uses the critical discourse analysis method of norman fairglouch by focusing on the "4 steps of social wrong" dimension which is useful for finding solutions to social irregularities that occur in social order. In addition, the method of critical discourse analysis can see the ideology that has been built by the social order with giving ideology or stigma to the victims of the cancel culture. The cancel culture action that happened to gofar hilman was due to the development of an ideology that was deliberately attached to gofar hilman due to the development of his self - image and behavior on social media. In this research, it can be seen that the social order requires a cancel culture action on the form of justice that has been previously believed. It is useful to be able to maintain social norms that have been built for a long time by the social order. In addition, giving a negative stigma to gofar hilman because the social order sees that there are differences in views between gofar hilman and the social order.
Co-Authors Arie Prasetio Astuti, Sri Wahyuning Fajrirroji, Miqdad Meutuah Prihardana, Marsha Aliffia Retnowulan, Roro