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Strategi Pemasaran Produk Tempe Melelui Digital Marketing Hutagaol, Julianti Br Hutagaol; Zoniarti, Zoniarti; Simarmata, Sulastri; Rahmanda, Via Nabila; Ramadhan, Sahrul
Jurnal Kewirausahaan & Inovasi Vol. 2 No. 2 (2025): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v2i2.265

Abstract

Industry is a central point to help and prosper the economy society to always exist and survive with all existing conditions. Because the industry is a planned effort to realize marketing strategies and marketing processes so that this industry continues to run and exist in its marketing. Likewise with the tempe industry in the Mampang Prapatan area, in its operational activities the obstacle faced by tempe industry players is access to marketing, therefore a marketing strategy is needed or efforts to market and introduce a product or service to the community, using a plan and mature tactics, that way, the number of sales can increase. In marketing, a brand or brand is needed that functions to build an image of the product or place of business. By using offline and online promotion methods. The purpose of this Community Service activity is expected to be tempe industry players able to increase sales in order to achieve economic prosperity in the village. Industry is a central point to help and prosper the economy society to always exist and survive with all existing conditions. Because the industry is a planned effort to realize marketing strategies and marketing processes so that this industry continues to run and exist in its marketing. Likewise with the tempe industry in the Mampang Prapatan area, in its operational activities the obstacle faced by tempe industry players is access to marketing, therefore a marketing strategy is needed or efforts to market and introduce a product or service to the community, using a plan and mature tactics, that way, the number of sales can increase. In marketing, a brand or brand is needed that functions to build an image of the product or place of business. By using offline and online promotion methods. The purpose of this Community Service activity is expected to be tempe industry players able to increase sales in order to achieve economic prosperity in the village.
Strategi Pemasaran Produk Tempe Melalui Digital Marketing Rahmanda, Via Nabila
Jurnal Kewirausahaan & Inovasi Vol. 1 No. 1 (2023): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v1i1.202

Abstract

Tempe is a food that is very easy for us to find, both raw and tempeh which has been processed into various forms, such as fried foods, chips and so on. Tempe can be said to be one of the foods that is loved by all people, apart from being affordable, tempeh also has quite high vegetable protein, fat, carbohydrates, energy, calcium and minerals. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers in order to manage customer relationships in ways that benefit the organization and those interested in the organization. Digital Marketing is a type of marketing that is widely used to promote products or services and to reach consumers using digital channels. Marketing strategy is a plan that outlines industry expectations that there will be an impact of various marketing activities or programs on the demand for a product or these products in a particular target market. Industry uses two or more marketing programs simultaneously.