Article Per Year (5 Year)
p-Index From 2020 - 2025
1.931
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Kewirausahaan dan Inovasi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong
Zoniarti, Zoniarti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
The Effect of Performance Allowances on Work Motivation and Employee Performance at the Ministry of Religion of Bengkulu City Zoniarti, Zoniarti; Subhi , Ramadan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1594

Abstract

This study aims to analyze the effect of performance allowances on work motivation and employee performance at the Ministry of Religion (Kemenag) of Bengkulu City. this uses quantitative method as an explanatory research approach, the data analysis technique used is multiple regression. The statistical test results show that there is a positive and significant influence between performance allowances and employee work motivation, as well as between performance allowances and employee performance. The analysis also identified several potential problems related to the provision of performance allowances, including unclear criteria, unequal distribution, and delays in payment. To address these issues, it is recommended that performance allowance policies be clear, transparent, and involve employees in program planning and evaluation. The importance of effective and open communication in managing performance benefits is also emphasized. The general benefits of performance allowances, such as high motivation, increased productivity, and improved psychological well-being of employees, were positively highlighted in this study. With the results of calculations using SPSS, it was found that work motivation and performance variables jointly significantly affect employee performance allowances. The test results state the rejection of the null hypothesis, indicating that the higher the value of performance allowance, the higher the work motivation and performance of employees of the Ministry of Religious Affairs of Bengkulu City.
Sosialisasi Pengembangan Produk Usaha Jahit Ibu Noni Di Kelurahan Lempuing Kecamatan, Ratu Agung Kota Bengkulu Radilli, Putri; Afriani, Sulisti; Zoniarti, Zoniarti; Yustanti, Nirta Vera; Ariska, Yesi Indian
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6286

Abstract

This community service activity aims to optimize the management of making school clothes and pants in the Small and Medium Industry environment. The main focus of this program is to improve the efficiency of the production process and expand the reach of product marketing through technology and digital marketing strategies. The methods used are survey and observation, technical assistance and monitoring and evaluation. In the production aspect, the main challenge is that raw materials in the form of fabric are an important highlight for convection business people In addition to raw materials, the sewing process is also a challenge for convection entrepreneurs. Because the sewing process also affects the results of the product, for example from the neatness of the stitches, the ability of tailors to translate consumer wishes with the products produced. So convection entrepreneurs must really pay attention to the quality of the stitches of their products.
Pemanfaatan Market Digital Dalam Meningkatkan Minat Kewirausahaan Terhadap Siswa dan Siswi MA Annur Pagar Jati Bengkulu Tengah Aliano, Dio; Zoniarti, Zoniarti; Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6647

Abstract

In the era of globalization and the rapid development of information technology, digitalization has entered into various aspects of life, including in the fields of education and entrepreneurship. The utilization of the digital market is one of the important innovations in the business world that provides various opportunities and conveniences for entrepreneurs including for students. This service aims to explore the utilization of the digital market in increasing entrepreneurial interest among MA Annur Pagar Jati students in Central Bengkulu. This research uses the Participatory Action Research (PAR) method with a special study approach involving observation, in-depth interviews. The results showed that digital markets, such as e-commerce and social media have great potential to increase students' entrepreneurial interest and skills. Through various digital-based trainings and projects, students not only learn about entrepreneurial concepts but also gain practical experience in running a business online. In addition, the use of digital marketplaces also helps students develop other skills such as time management, communication and creativity. This indicates that the integration of digital marketplaces in the entrepreneurship curriculum can be an effective strategy to motivate and equip young people with relevant skills to face future economic challenges.
Pelatihan Penyusunan Laporan Keuangan Digital Menggunakan Aplikasi Buku Kas Pada Usaha UMKM Miener Subhi, Ramadhan; Zoniarti, Zoniarti; Yusnita, Yuli; Aprilia, Melisa; Alda, Denada; Saputra, Ilham Giri Muda
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6163

Abstract

The development of technology is very influential on the times, especially in today's digital era. Technology has had a significant impact on human life in the social, economic and cultural fields. In the economic sector, technology changes business processes to be more efficient and effective, thereby increasing productivity and business growth. One of them is the development of micro, small and medium enterprises (UMKM) which are already numerous in Indonesia. The background of the formation of UMKMs in Indonesia is the rapid development of technology, limited access to capital and high unemployment rates which cause poverty. The implementation of this service is carried out by socialising the use of theash book application in Miener UMKM. This community service activity consists of five stages, namely: Identification process, Preparation, Interview, Implementation stage, Evaluation of activity results. Based on the training and socialisation carried out, Miener business owners are very easy to understand and the applications used are very helpful in the process of recording financial reports. The use of applications in the UMKM process is very helpful and simplifies transactions so that there are no errors in the sales transaction process. Recording financial reports provided automatically makes it easy for business owners to understand and is very efficient in its use.
Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee Syallaysyah, Jenny Dwi; Zoniarti, Zoniarti; Rahman, Abdul; Fitriano, Yun; Kurniawan, Kiemas
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6279

Abstract

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information technology has changed the scope of marketing. This happens because traditional and conventional marketing methods have been incorporated into the digital world. Marketing that uses advanced digital technology is called digital marketing. Therefore, we conducted community service at one of the MSMEs, Toko Baju Tulip, to help MSMEs introduce their products to the general public using Shopee's digital marketing channel. The purpose of this community service project is to implement online marketing strategies through a web-based digital marketing system. This will also increase the market share of Toko Baju Tulip. The implementation uses focus group discussions (FGDs), observation, interviews, and documentation.
Factors That Influence Consumer Satisfaction Using Seven One Hotel Lodging Manna South Bengkulu Putra, M. Sendika Martha Dwi Putra; Hanila, Siti; Zoniarti, Zoniarti
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.145

Abstract

Marketing activities are crucial for the hospitality industry, as hotels provide complex services and facilities available 24 hours a day. Hotels support business travelers and tourists in need of accommodation, food, drinks, and entertainment during their stays. This research employs a quantitative approach, utilizing methods such as Validity Testing, Reliability Testing, Multiple Linear Regression Analysis, Coefficient of Determination, and hypothesis testing through t-test. The study involved 62 visitors to Hotel Seven One in South Manna, South Bengkulu. The Multiple Linear Regression Analysis results in the equation Y = 5.805 +0.160 X1 + 0.338X2 + 0.148X3 + 0.073 X4 + 0.181 X4, indicating a positive regression direction. The physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) factors have a positive influence on customer satisfaction (Y) at Hotel Seven One in Manna, South Bengkulu. The coefficient of determination value, calculated using SPSS, is R-squared at 0.961. This suggests that the physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) collectively influence customer satisfaction (Y) by 96.1%, with the remaining 3.9% affected by unexamined variables. The t-test results at a significance level of 0.05 show that individual X variables significantly impact Y at Hotel Seven One in Manna, South Bengkulu.
The Effect Of Brand Image, Digital Marketing, Product Quality And Price On Purchasing Decisions Of Indomie Products Stiawan, Erix; Ariska, Yesi Indian; Zoniarti, Zoniarti
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.619

Abstract

Indomie continues to adapt trends and consumer preferences by launching product variants that suit local tastes or follow certain food trends to help Indomie remain relevant in the market. The purpose of this study is to determine the effect of brand image, digital marketing, product quality and price on purchasing decisions of Indomie products. This type of research is quantitative. The data collection method in this study used a questionnaire technique, with a sample of 125 respondents. The results showed that multiple linear regression Y = 0.246 + 0.351 X1 + 0.114 X2 + 0.457 X3 + 0.072 X4 + 0.193. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the brand image variable (X1), digital marketing (X2) product quality (X3), price (X4), the value is 0 (zero), on purchasing decisions (Y) indomie products. The results showed that the brand image test (XI) showed a t count of 8,248> t table 1,657 and a sigfinication of 0.000<0.05, so the results of Ha are accepted and Ho is rejected, meaning that brand image has a positive and significant effect on purchasing decisions of indomie products. The digital marketing test results (X2) show t count 3.652> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on purchasing decisions of indomie products. The results of the product quality test (X3) show t count 10.060> t table 1.657 and sigfinication 0.000 <0.05, then the results of Ha are accepted and Ho is rejected, meaning that product quality has a positive and significant effect on purchasing decisions of indomie products. The price test results (X4) show t count 2.550> t table 1.657 and sigfinication 0.012<0.05, then the results of Ha are accepted and Ho is rejected, meaning that price has a positive and significant effect on purchasing decisions of indomie products. Based on the comparison of Fcount with Ftable, the value of Fcount is greater than Ftable, namely 13,136>2.29, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between brand image (X1), digital marketing (X2) product quality (X3), price (X4) on purchasing decisions (Y) indomie products. This can be seen at a significance level of 0.000 <0.05
Strategi Pemasaran Produk Tempe Melelui Digital Marketing Hutagaol, Julianti Br Hutagaol; Zoniarti, Zoniarti; Simarmata, Sulastri; Rahmanda, Via Nabila; Ramadhan, Sahrul
Jurnal Kewirausahaan & Inovasi Vol. 2 No. 2 (2025): Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jkwi.v2i2.265

Abstract

Industry is a central point to help and prosper the economy society to always exist and survive with all existing conditions. Because the industry is a planned effort to realize marketing strategies and marketing processes so that this industry continues to run and exist in its marketing. Likewise with the tempe industry in the Mampang Prapatan area, in its operational activities the obstacle faced by tempe industry players is access to marketing, therefore a marketing strategy is needed or efforts to market and introduce a product or service to the community, using a plan and mature tactics, that way, the number of sales can increase. In marketing, a brand or brand is needed that functions to build an image of the product or place of business. By using offline and online promotion methods. The purpose of this Community Service activity is expected to be tempe industry players able to increase sales in order to achieve economic prosperity in the village. Industry is a central point to help and prosper the economy society to always exist and survive with all existing conditions. Because the industry is a planned effort to realize marketing strategies and marketing processes so that this industry continues to run and exist in its marketing. Likewise with the tempe industry in the Mampang Prapatan area, in its operational activities the obstacle faced by tempe industry players is access to marketing, therefore a marketing strategy is needed or efforts to market and introduce a product or service to the community, using a plan and mature tactics, that way, the number of sales can increase. In marketing, a brand or brand is needed that functions to build an image of the product or place of business. By using offline and online promotion methods. The purpose of this Community Service activity is expected to be tempe industry players able to increase sales in order to achieve economic prosperity in the village.
The Influence Of Promotion, Consumer Trust And Service Quality On Purchasing Decisions On Online Transportation In Bengkulu City Defa, Kikim Gumala; Nasution, Suswati; Zoniarti, Zoniarti
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.155

Abstract

The factors of promotion, consumer trust, and service quality in the Maxim online transportation application in Bengkulu City are expected to influence consumers' purchasing decisions. Maxim is designed to facilitate consumers' travel, enabling them to travel easily and efficiently anytime and anywhere. The purpose of this research is to examine the influence of promotion, consumer trust, and service quality on purchasing decisions for online transportation in Bengkulu City. The sample in this study consists of 100 Maxim users. Data was collected using a questionnaire, and the analysis method employed is quantitative, using statistical tests with SPSS. This study utilizes multiple linear regression analysis, validity tests, reliability tests, coefficient of determination, t-tests, and F-tests. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 3.660 > t-table 1.984 with a significance level of 0.000 < 0.05. Additionally, consumer trust has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.486 > t-table 1.984 with a significance level of 0.015 < 0.05. Furthermore, service quality also has a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where t-value 2.064 > t-table 1.984 with a significance level of 0.042 < 0.05. Simultaneously, promotion, consumer trust, and service quality have a positive and significant effect on purchasing decisions for online transportation in Bengkulu City using Maxim, where F-value 26.678 > F-table 2.700 with a significance level of 0.000 < 0.05.
Pelatihan Kewirausahaan Dalam Peningkatan Ekonomi Masyarakat Desa Tedunan Kecamatan Semidang Alas Maras Kabupaten Seluma Oktaviana, Nensy; Soleh, Ahmad; Panjaitan, David; Zoniarti, Zoniarti; Sachanovrissa, Silke
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.8545

Abstract

Entrepreneurship training activities have a strategic role in encouraging community economic growth, especially in rural areas that have resource potential but have not been optimized to the fullest. This research and community service was carried out in Tedunan Village, Semidang Alas Maras District, Seluma Regency, with the main objective of increasing community knowledge, skills and motivation in the field of entrepreneurship as an effort to drive the local economy. Tedunan Village is one of the villages with abundant natural resources, especially in the agriculture and livestock sectors. However, most of the people still depend on traditional economic patterns with inefficient management. Low access to information, lack of training, and limited capital are the main challenges in developing independent businesses. Therefore, entrepreneurship training is designed as a concrete solution to equip the community with basic skills in managing a business, from planning, production, marketing, to financial management. The methods used in this training include a participatory approach through lectures, group discussions, case studies, and hands-on practice. The training materials included an introduction to the concept of entrepreneurship, identification of local business opportunities, processing agricultural products into high-value products, digital marketing strategies, and small-scale business management. This activity involved various parties, such as the village government, academics, local business actors, and community groups consisting of youth, housewives, and farmers. The results of the training activities showed an increase in the community's understanding of the concept of entrepreneurship and their ability to design and run businesses independently. Some participants even started to initiate small businesses such as local food processing, catfish farming, and handicraft production based on local natural materials. In addition, the training also fostered a collaborative spirit among villagers in forming joint business groups (KUB) as a form of synergy in facing economic challenges.
Co-Authors Abdul Rahman Ahmad Soleh Alda, Denada Aliano, Dio Aprilia, Melisa Ariska, Yesi Indian Bintang, Muhammad Ilham Defa, Kikim Gumala Efendi, Bahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Hanila, Siti Hutagaol, Julianti Br Hutagaol Kurniawan, Kiemas Nasution, Suswati Nia Indriasari, Nia Nirta Vera Yustanti Nurzam, Nurzam Oktaviana, Nensy Panjaitan, David Putra, M. Sendika Martha Dwi Putra Radilli, Putri Rahmanda, Via Nabila Ramadhan, Sahrul Reskyana, Wita Fitria Sachanovrissa, Silke Saputra, Ilham Giri Muda Simarmata, Sulastri Sriwijaya, Adio Stiawan, Erix Subhi , Ramadan Subhi, Ramadan Subhi, Ramadhan Sulisti Afriani, Sulisti Syallaysyah, Jenny Dwi Tiansari, Urba Wagini Wagini, Wagini Wijaya, Ermi Yusnita, Yuli