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All Journal Al Itmamiy : Jurnal Hukum Ekonomi Syariah Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Fikri Wijaya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Minat Masyarakat Menabung Di Bank Syariah Indonesia (BSI) (Studi Pada Masyarakat Kecamatan Merlung) Fikri Wijaya; Addiarrahman Addiarrahman; M. Taufik Ridho
Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah) Vol. 5 No. 1 (2023): Al Itmamiy : Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (816.28 KB) | DOI: 10.55606/ai.v5i1.284

Abstract

In this study, there are three factors that influence interest, namely service quality, promotions, location. because these three factors are very closely related to what is felt by the community. This research was conducted to find out whether the factors of service quality, promotion, and location affect people's interest in saving at Bank Syariah Indonesia KFO Mikro Merlung. The type of research used in this research is descriptive quantitative. The population in this study were customers at BSI KFO Micro Merlung, totaling 17,493 people. The number of samples obtained in the field were then processed using the slovin formula, the results obtained were 99 respondents. Based on the results of the data calculation, it is known that service quality has a positive and significant effect on people's interest in saving because the value of tcount ˃ ttable is 4.683 ˃ 1.661 and the resulting significant value is 0.000 ˂ 0.05, promotions have a positive and significant effect on people's interest in saving because the value of tcount ˃ ttable is 3.221 ˃ 1.661 and the resulting significant value is 0.000 ˂ 0.05 and location has a positive and significant effect on people's interest in saving because the value of tcount ˃ ttable is 2.313 ˃ 1.661 and the resulting significant value is 0.000 ˂ 0.05. The results of the F test, namely service quality, promotion, and location simultaneously have a positive and significant effect on people's interest in saving because the value of Fcount ˃ Ftable or 6.365 ˃ 1.661 and the resulting significant value is 0.000 ˂ 0.05. So it can be concluded that simultaneously or simultaneously it influences people's interest in saving. The results of the determination test (R2) on the independent variables, namely service quality, promotion, and location on the dependent variable, namely the public's interest in saving, is 66.2%, while the remaining 33.8% is influenced by other factors outside this variable.
Kepuasan Pelanggan: Determinan dan Dampaknya terhadap Loyalitas : Studi Kasus Pelanggan E-Commerce Shopee di Bekasi Fikri Wijaya; Sri Rakhmawati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5816

Abstract

The objective of this study is to examine the influence of promotion and service quality on customer loyalty through customer satisfaction in the context of Shopee e-commerce in Bekasi. The analysis in this research employs a quantitative approach using primary data. The testing stages include: evaluation of the measurement model (outer model), which covers convergent validity, discriminant validity, and reliability tests; and evaluation of the structural model (inner model), which encompasses R-Square and Q-Square tests, goodness-of-fit assessment, and hypothesis testing involving both direct and indirect effects. Data were collected through questionnaires, resulting in 160 valid respondents. The sampling method used is non-probability sampling with a purposive sampling approach. The analytical tool applied in this study is Smart-PLS version 4.1.1.2. The findings reveal that promotion and service quality significantly affect customer satisfaction in Shopee e-commerce in Bekasi. Furthermore, promotion, service quality, and customer satisfaction collectively influence customer loyalty. Additionally, promotion and service quality contribute to customer loyalty through the mediating role of customer satisfaction.
Co-Authors Addiarrahman M. Taufik Ridho Sri Rakhmawati