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All Journal Cendikia Pendidikan Jurnal Sekretaris & Administrasi Bisnis
Josua Silalahi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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CHANGES MEANING IN SWEAR WORDS Damanik, Bernieke Anggita Ristia Damanik; Josua Silalahi
Sindoro: Cendikia Pendidikan Vol. 13 No. 2 (2025): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v13i2.11431

Abstract

Swear words have significantly evolved in modern society, shifting from their traditional role as offensive or taboo language to becoming dynamic tools in communication. This study explores the transformation of profanity, focusing on its meanings, functions, and usage. It examines how swear words have taken on new purposes, such as adding humor, emphasizing speech, expressing solidarity, and conveying identity. Using linguistic, cultural, and psychological perspectives, the research analyzes the influence of media, technology, and globalization in normalizing and reshaping profanity. Social media and popular culture have played a crucial role in spreading swear words across different cultures, resulting in varied interpretations and uses. The study also highlights generational differences, showing how younger people redefine and incorporate profanity to challenge norms, strengthen social connections, or assert individuality. Additionally, it investigates the decreasing shock value of swear words and their increasing presence in everyday language. By analyzing examples from music, movies, and online platforms, the research illustrates how language adapts to reflect societal and cultural shifts. The findings suggest that the evolving role of profanity reflects broader changes in communication styles, cultural trends, and social values, providing new insights into the continuous development of language.
Peran Kepercayaan pada Upaya Telemarketing Meningkatkan Minat Konsumen pada Perusahaan Jasa Keuangan Josua Silalahi; Yunita Budi Rahayu Silintowe
Jurnal Sekretaris dan Administrasi Bisnis Vol 9 No 1 (2025): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v9i1.491

Abstract

Telemarketing merupakan salah satu bentuk pemasaran yang memberikan kontribusi positif terhadap perusahaan jasa keuangan pada saat ini. Salah satu upaya menarik calon pelanggan dalam menggunakan produk jasa keuangan adalah bagaimana telemarketer menawarkan serta menciptakan persepsi baik pada perusahaan jasa keuangan sehingga akan menciptakan kepercayaan bagi konsumen, yang kemudian akan meningkatkan minat menggunakan jasa keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh telemarketing terhadap minat calon pelanggan yang dimediasi oleh kepercayaan konsumen. Teknik sampel yang digunakan dalam penelitian ini yaitu judgmental sampling terhadap 102 responden yang sudah pernah ditelepon pihak telemarketing. Teknik path analysis dilakukan untuk menganalisa data pada penelitian ini. Berdasarkan hasil penelitian, dapat disimpulkan bahwa telemarketing yang dilakukan oleh perusahaan dapat meningkatkan kepercayaan konsumen, kepercayaan konsumen dapat meningkatkan minat calon pelanggan, telemarketing berpengaruh secara langsung terhadap minat calon pelanggan, serta telemarketing berpengaruh terhadap minat calon pelanggan yang dimediasi oleh kepercayaan.
Co-Authors Damanik, Bernieke Anggita Ristia Damanik Yunita Budi Rahayu Silintowe