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Muhamad Asif Maulana Akbar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Variasi Produk, Harga, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Koperasi Serba Usaha Ngebrak Store Ma’ruf Amri; Bahtiar Efendi; Muhamad Asif Maulana Akbar
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025 : Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.569

Abstract

This study aims to determine the effect of product variety, price, service quality, and trust on customer loyalty at the Ngebrak Store Multipurpose Cooperative (KSU) in the Pondok Pesantren Tahfidzul Qur’an Baitul Abidin Darussalam, Kalibeber, Mojotengah District, Wonosobo Regency. This research employs a quantitative approach, using multiple linear regression analysis for data analysis. The sampling method applied is non-probability sampling with purposive sampling technique. The sample size was determined using the Hair formula, which resulted in 126 respondents who are customers of the Ngebrak Store Multipurpose Cooperative. The findings of this study are as follows: (1) Product variety has no positive effect on customer loyalty, with a t-value (0.141) < t-table (1.980), a significance level of (0.888), and a regression coefficient of 0.007. (2) Price has a positive effect on customer loyalty, with a t-value (2.680) > t-table (1.980), a significance level of (0.008), and a regression coefficient of 0.202. (3) Service quality has a positive effect on customer loyalty, with a t-value (1.594) > t-table (1.980), a significance level of (0.001), and a regression coefficient of 0.276. (4) Trust has no positive effect on customer loyalty, with a t-value (3.278) > t-table (1.980), a significance level of (0.114), and a regression coefficient of 0.161.
Peran Intelektual Capital dalam Memediasi Pengaruh Inovasi terhadap Kinerja Industri Kecil Menengah (IKM) Kabupaten Wonosobo Muhamad Asif Maulana Akbar; Bahtiar Efendi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of innovation on intellectual capital, examine the effect of innovation on performance, examine the effect of intellectual capital on performance, and test the effect of innovation on the performance of IKM in Wonosobo Regency which is mediated by intellectual capital. This study uses a quantitative method with two kinds of data used, namely (1) primary data, as main data and (2) secondary data, as supporting data. For this study, the population used as the population was the owners of SMIs in Wonosobo Regency at the end of 2022. The population in this study was 225 SMIs in Wonosobo Regency. The criteria stipulated in the sample selection are IKMs that fulfill a complete business license which includes SIUP, TDP, NPWP. From the existing data as many as 168 samples that have met the criteria to be a sample. The respondents in this study were IKM owners. Based on the results of the analysis and discussion in this study, it was concluded that innovation has an effect on intellectual capital, innovation has an effect on performance, intellectual capital has an effect on the performance of IKM Wonosobo Regency, and intellectual capital mediates the influence of innovation on the performance of IKM Wonosobo Regency.
Pengaruh Variasi Produk, Harga, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Koperasi Serba Usaha Ngebrak Store Ma’ruf Amri1; Bahtiar Efendi; Muhamad Asif Maulana Akbar
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.504

Abstract

This study aims to determine the effect of product variety, price, service quality, and trust on customer loyalty at the Ngebrak Store Multipurpose Cooperative (KSU) in the Pondok Pesantren Tahfidzul Qur’an Baitul Abidin Darussalam, Kalibeber, Mojotengah District, Wonosobo Regency. This research employs a quantitative approach, using multiple linear regression analysis for data analysis. The sampling method applied is non-probability sampling with purposive sampling technique. The sample size was determined using the Hair formula, which resulted in 126 respondents who are customers of the Ngebrak Store Multipurpose Cooperative. The findings of this study are as follows: (1) Product variety has no positive effect on customer loyalty, with a t-value (0.141) < t-table (1.980), a significance level of (0.888), and a regression coefficient of 0.007. (2) Price has a positive effect on customer loyalty, with a t-value (2.680) > t-table (1.980), a significance level of (0.008), and a regression coefficient of 0.202. (3) Service quality has a positive effect on customer loyalty, with a t-value (1.594) > t-table (1.980), a significance level of (0.001), and a regression coefficient of 0.276. (4) Trust has no positive effect on customer loyalty, with a t-value (3.278) > t-table (1.980), a significance level of (0.114), and a regression coefficient of 0.161.
Peran Intelektual Capital dalam Memediasi Pengaruh Inovasi terhadap Kinerja Industri Kecil Menengah (IKM) Kabupaten Wonosobo Muhamad Asif Maulana Akbar; Bahtiar Efendi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.480

Abstract

This study aims to examine the effect of innovation on intellectual capital, examine the effect of innovation on performance, examine the effect of intellectual capital on performance, and test the effect of innovation on the performance of IKM in Wonosobo Regency which is mediated by intellectual capital. This study uses a quantitative method with two kinds of data used, namely (1) primary data, as main data and (2) secondary data, as supporting data. For this study, the population used as the population was the owners of SMIs in Wonosobo Regency at the end of 2022. The population in this study was 225 SMIs in Wonosobo Regency. The criteria stipulated in the sample selection are IKMs that fulfill a complete business license which includes SIUP, TDP, NPWP. From the existing data as many as 168 samples that have met the criteria to be a sample. The respondents in this study were IKM owners. Based on the results of the analysis and discussion in this study, it was concluded that innovation has an effect on intellectual capital, innovation has an effect on performance, intellectual capital has an effect on the performance of IKM Wonosobo Regency, and intellectual capital mediates the influence of innovation on the performance of IKM Wonosobo Regency.
Pengaruh Variasi Produk, Harga, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Koperasi Serba Usaha Ngebrak Store Ma’ruf Amri1; Bahtiar Efendi; Muhamad Asif Maulana Akbar
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.504

Abstract

This study aims to determine the effect of product variety, price, service quality, and trust on customer loyalty at the Ngebrak Store Multipurpose Cooperative (KSU) in the Pondok Pesantren Tahfidzul Qur’an Baitul Abidin Darussalam, Kalibeber, Mojotengah District, Wonosobo Regency. This research employs a quantitative approach, using multiple linear regression analysis for data analysis. The sampling method applied is non-probability sampling with purposive sampling technique. The sample size was determined using the Hair formula, which resulted in 126 respondents who are customers of the Ngebrak Store Multipurpose Cooperative. The findings of this study are as follows: (1) Product variety has no positive effect on customer loyalty, with a t-value (0.141) < t-table (1.980), a significance level of (0.888), and a regression coefficient of 0.007. (2) Price has a positive effect on customer loyalty, with a t-value (2.680) > t-table (1.980), a significance level of (0.008), and a regression coefficient of 0.202. (3) Service quality has a positive effect on customer loyalty, with a t-value (1.594) > t-table (1.980), a significance level of (0.001), and a regression coefficient of 0.276. (4) Trust has no positive effect on customer loyalty, with a t-value (3.278) > t-table (1.980), a significance level of (0.114), and a regression coefficient of 0.161.
Co-Authors Bahtiar Efendi Ma’ruf Amri Ma’ruf Amri1