Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Proceeding of International Conference on Entrepreneurship (IConEnt) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics, Accounting, and Management
Hananiel M. Gunawan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Perceived Value on Purchase Intention Through Brand Image at Kambaniru Beach Hotel & Resort, East Sumba Theresia Silvie Lena Leba; Hananiel M. Gunawan
International Journal of Economics Accounting and Management Vol. 2 No. 2 (2025): IJEAM - July 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i2.1426

Abstract

Consumer perception is part of a brand's journey to obtain an image that can be viewed better than before because consumers have evaluated and observed as a whole based on information that has been dug up from various sources. When consumers make a consideration, the variables that need to be evaluated from various existing factors use several types such as in this study using quality of benefits value, monetary value, social status value, information value, preference value, which are expected in this study, will affect the brand image of the object of the researcher's research, namely the Kambaniru Hotel in East Sumba. When the brand image increases, it will eventually give rise to the intention to buy or transact (purchase intention). This study uses a non-probability sampling method that is aimed directly at consumers who have stayed at the Kambaniru Hotel, East Sumba during the period of October 2024. The collection of respondent data is shared online to make it easier for researchers to collect data so that it can be processed later. This study uses SEM (Structural Equation Modeling) analysis with the PLS-SEM application. The results of this study indicate that social status has an influence on brand image and can increase a person or potential consumer to intend to stay at the Kambaniru Hotel when they visit East Sumba
Exploration of the Influence of External Factors on Purchase Intention: The Role of Store Image and Brand Awareness at Sociolla Store Pakuwon Mall Surabaya Priskilla E.E. Napitupulu; Hananiel M. Gunawan; Yanuar Dananjaya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.6723

Abstract

The rapid growth of the cosmetics and beauty industry in Indonesia has attracted significant attention to the increasing consumer interest. This study, conducted at Sociolla Store in Pakuwon Mall Surabaya, aims to examine the impact of Price Level, Merchandise, Sales Promotion Girl, and Architecture Project on Purchase Intention through Store Image, Perceived Value, and Brand Awareness. A causal research design using a quantitative approach was employed, with data analyzed using SPSS. A questionnaire was distributed to 100 respondents residing in Surabaya who had visited the store at least twice within the last three months. The results of this study indicate that Price Level has a positive but not significant effect on Store Image, whereas Merchandise, Sales Promotion Girl, and Architecture Project have a positive and significant effect on Store Image. Furthermore, Store Image positively and significantly influences Perceived Value and Brand Awareness, while Perceived Value and Brand Awareness have a positive and significant effect on Purchase Intention.
Analysis Of The Effect Of Social Media Marketing, Social Influence, Facilitating Conditions, Performance Expectancy, And Effort Expectancy Affect Brand Awareness Through Brand Loyalty As An Intervening Variable For Scarlett Whitening Consumers In Kupang City Trixi soraya haba; Yanuar dananjaya; Hananiel M. Gunawan
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's modern era, the development of the beauty product business is multiplying. People, especially women, are increasingly aware of the importance of cosmetics as a daily necessity, and the demand for someone to look attractive in front of the public is one of the reasons the cosmetics industry is growing well in Indonesia. For women, appearance and beauty are essential because they are supported by popularity, social status, life, and career choices influenced by one's physical attractiveness. Beauty and body care products can meet women's needs for beauty, which is also a means for consumers to explain social self-identity in the eyes of society (Ferrinadewi, 2016). Google collected the data from this study from electronic questionnaires from 105 respondents who had purchased skincare at Scarlett Whitening in Kupang City. This study using SPSS was used to assess the relationship between variables. This study shows that Social Media Marketing, Social Influence and Facilitating Conditions, Performance Expectancy, and Effort Expectancy significantly affect Brand Awareness and Loyalty. This shows that retail businesses, especially sales, should consider these variables to increase sales.
Fostering Entrepreneurial Spirit: Building Business Plans Based On Creativity Oliandes Sondakh; Janice C. Siahaya; Hananiel M. Gunawan; Felicia Juliani Leliga
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One form of the tridharma of higher education is carrying out Community Service (PKM). The UPH Surabaya campus Management study program conducts PKM in the form of an entrepreneurship workshop. This workshop, which is applied in community service, aims to increase the confidence of class X students to try new things and become entrepreneurs from an early age. This activity is designed to provide an in-depth understanding of the principles of becoming a true entrepreneur as well as training practical skills that can be directly applied in entrepreneurial activities. Through a participatory approach, participants are expected to be able to produce simple products with limited resources, and even promote the results of their business in an interesting way. The expected result is an increase in the capacity of participants who can then become young entrepreneurs who participate in efforts to boost the Indonesian economy in the future.
Co-Authors Felicia Juliani Leliga Janice C. Siahaya Oliandes Sondakh Priskilla E.E. Napitupulu Theresia Silvie Lena Leba Trixi soraya haba Yanuar Dananjaya