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All Journal Jurnal Ekonomi Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics, Accounting, and Management
Yanuar Dananjaya
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effect of Debt to Equity Ratio, Current Ratio, Total Assets Turnover, Sales Growth, and Firm Size Toward Profitability of Property Companies Listed on the Indonesia Stock Exchange Jhonson; Yanuar Dananjaya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine the effect of Debt to Equity Ratio, Current ratio, Total Assets Turnover, Sales Growth, and Firm Size toward profitability. The population in this research is all property and real estate companies listed on the Indonesia Stock Exchange in the period 2019 - 2023. This research uses quantitative methods. The sample selection technique used in this research is the purposive sampling method and by using the specified criteria, 58 companies were obtained as research samples. The analysis technique in this research uses multiple linear regression analysis. The results showed that partially, debt to equity ratio, total assets turnover, and sales growth have positive and significant effects on profitability. Meanwhile, current ratio and firm size don't have a significant effect toward profitability. The simultaneous result showed that all independent variables have a significant effect toward profitability of property companies listed on the Indonesia Stock Exchange.
The Influence of Current Ratio, Debt to Equity Ratio, Inventory Turnover, Return on Assets and Firm Size Toward Profit Growth of Consumer Goods Company Listed on Indonesia Stock Exchange Clarissa Caitlin; Yanuar Dananjaya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research is conducted to analyze the influence of Current Ratio, Debt to Equity Ratio, Inventory Turnover, Return on Assets and Firm Size toward Profit Growth of Consumer Goods Companies listed in the Indonesia Stock Exchange for the period 2018 – 2022. The quantitative approach will be used in this study's research design. The research quantitative data is the secondary data acquired from the financial year reports of Consumer Goods Companies listed on the Indonesia Stock Exchange from 2018 to 2022. With purposive sampling technique, 30 companies out of 84 companies in the population are chosen as the sample for this research. SPSS Version 25 is used to compute the multiple linear regression model of this research. The research’s result shows that Current Ratio partially has insignificant influence towards Net Profit Margin. Receivable Turnover partially has insignificant influence towards Profit Growth. Debt to Equity Ratio partially has insignificant influence towards Profit Growth. Return on Assets partially has significant influence towards Profit Growth. Inventory Turnover partially has insignificant influence towards Profit Growth. Firm Size partially has insignificant influence towards Profit Growth. Current Ratio, Debt to Equity Ratio, Return on Assets, Inventory Turnover and Firm Size simultaneously have insignificant influence towards Profit Growth.
The Impact of Profitability, Leverage, and Tax Avoidance on Earnings Management in Consumer Goods Companies Listed on the Indonesia Stock Exchange Theophilus Tan Ariel; Yanuar Dananjaya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study analyzes the impact of profitability, leverage, and tax avoidance on earnings management in consumer goods companies listed on the Indonesia Stock Exchange (IDX) for the period 2018-2020. Data were collected using purposive sampling technique with a sample of 93 companies. Using multiple linear regression analysis, this study finds that profitability, leverage, and tax avoidance do not have a significant impact on earnings management either partially or simultaneously. These findings suggest that other factors not studied may play a greater role in earnings management practices in consumer goods companies.
CONSUMER WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCTS Janice Carysa Siahaya; Tania Monica Potu; Yanuar Dananjaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The growing awareness of sustainability among consumers in Indonesia has led to a significant shift in preferences towards more environmentally friendly products, particularly in the fashion industry. This shift has been particularly evident in the case of Sejauh Mata Memandang, a fashion brand committed to sustainability. However, despite the increasing awareness, there is limited research on how far consumers are willing to pay a premium for sustainable fashion products. This study aims to explore the factors that influence consumers' willingness to pay a premium price for sustainable fashion products, specifically focusing on Sejauh Mata Memandang. The factors examined include Environmental Awareness, Price, Product Quality, and Trendiness, with the goal of understanding how these elements contribute to Brand Image, and how Brand Image influences the willingness to pay a premium price. Using a quantitative approach, data was collected from 200 consumers who have purchased Sejauh Mata Memandang products. The findings reveal that Environmental Awareness, Price, and Product Quality have a significant effect on Brand Image, which, in turn, influences consumers' willingness to pay premium prices. However, Trendiness did not show a significant impact on Brand Image in the case of Sejauh Mata Memandang. This research contributes to the academic discussion on sustainable marketing and consumer behavior in emerging markets, offering valuable insights for brands and policymakers to develop more effective marketing strategies and sustainability-oriented policies.
THE ROLE OF GROWTH OPPORTUNITIES IN SHAPING CAPITAL STRUCTURE: A COMPARATIVE ANALYSIS OF REAL ESTATE COMPANIES Yanuar Dananjaya; Hananiel Gunawan; Priskilla Napitupulu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study examines how growth opportunities influence capital structure decisions within the real estate sector through the lens of Trade-off and Pecking Order Theory. Using panel data from 58 publicly listed real estate companies (2019-2023), we investigate how growth opportunities affect the relationship between leverage and four determinants: profitability, liquidity, asset tangibility, and tax shield. By segmenting firms into high, medium, and low growth categories, our analysis reveals that profitability negatively affects leverage in both medium and high-growth firms, with stronger effects in high-growth firms, supporting Pecking Order Theory in environments of heightened information asymmetry. Asset tangibility shows a significant negative relationship exclusively in medium-growth firms, reflecting how inventory and land banks serve as potential collateral, though their effectiveness is dampened by information asymmetry in high and low-growth segments. Liquidity demonstrates a significant negative relationship in both high and medium-growth segments, with stronger effects in high-growth firms, while tax shield effects are insignificant across all categories. These findings contribute to capital structure literature by demonstrating how growth opportunities systematically alter traditional capital structure determinants in the real estate sector, offering important implications for corporate financial management.
DARI INSTAGRAM KEMUDIAN MEMBAYAR LEBIH: PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN GREEN PERCEIVED QUALITY DAN WILLINGNESS TO PAY PREMIUM PRICE DALAM MEREK BERKELANJUTAN DI SURABAYA Tania Monica Potu; Yanuar Dananjaya; Hananiel Mennoverdi Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Media sosial, di era ini, berfungsi sebagai alat pemasaran yang penting dalam membentuk persepsi konsumen tentang kualitas produk yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis bagaimana faktor-faktor dalam pemasaran media sosial—yaitu entertainment, interaction, dan customization—mempengaruhi green perceived quality dan dampaknya terhadap willingness to pay price premium. Penelitian ini berfokus pada akun Instagram @thebodyshopindo, yang secara aktif dan transparan mengedukasi konsumen tentang keberlanjutan dan produk ramah lingkungan. Model penelitian ini mengembangkan empat hipotesis utama. H1, H2, dan H3 memeriksa pengaruh masing-masing variabel dari social media marketing —entertainment, interaction, dan customization —terhadap green perceived quality. Selanjutnya, H4 mengevaluasi apakah green perceived quality berpengaruh signifikan terhadap willingness to pay price premium. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei yang menargetkan pelanggan produk Body Shop yang berdomisili di Surabaya dan pernah membeli produk melalui akun Instagram @thebodyshopindo. Data yang dikumpulkan dianalisis menggunakan SPSS 22 untuk menguji hubungan antar variabel. Temuan penelitian ini diharapkan dapat memberikan wawasan tentang efektivitas social media marketing, khususnya entertainment, interaction, dan customization dalam membentuk green perceived quality dan mendorong perilaku konsumsi berkelanjutan, seperti willingness to pay price premium.
The Effect of Profitability, Asset Structure, Growth, Liquidity and Debt Tax Shield on Capital Structure in Real Estate and Property Companies Listed on the Indonesia Stock Exchange: English Calista; Yanuar Dananjaya
International Journal of Economics Accounting and Management Vol. 2 No. 3 (2025): IJEAM - September 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v2i3.1127

Abstract

growth, liquidity, and debt tax shield on capital structure in real estate and property companies listed on the Indonesia Stock Exchange. The study is motivated by the importance of determining an optimal capital structure to meet operational needs, maximize profits, and manage financial risks. Using the Pecking Order and Trade-Off theories, this research explains how these variables influence corporate financing decisions.  The population in this study consists of all real estate and property companies listed on the Indonesia Stock Exchange from 2019 to 2023. The data used are financial statements of companies selected through purposive sampling, resulting in 52 real estate and property companies as the research sample.  The results show that profitability, asset structure, and liquidity have a negative effect on capital structure, while growth and debt tax shield do not have a significant effect. Simultaneously, profitability, asset structure, growth, liquidity, and debt tax shield significantly affect capital structure. This study contributes theoretically to financial management literature and provides practical implications for financial managers and investors in making funding and investment decisions
Exploration of the Influence of External Factors on Purchase Intention: The Role of Store Image and Brand Awareness at Sociolla Store Pakuwon Mall Surabaya Priskilla E.E. Napitupulu; Hananiel M. Gunawan; Yanuar Dananjaya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 2 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i2.6723

Abstract

The rapid growth of the cosmetics and beauty industry in Indonesia has attracted significant attention to the increasing consumer interest. This study, conducted at Sociolla Store in Pakuwon Mall Surabaya, aims to examine the impact of Price Level, Merchandise, Sales Promotion Girl, and Architecture Project on Purchase Intention through Store Image, Perceived Value, and Brand Awareness. A causal research design using a quantitative approach was employed, with data analyzed using SPSS. A questionnaire was distributed to 100 respondents residing in Surabaya who had visited the store at least twice within the last three months. The results of this study indicate that Price Level has a positive but not significant effect on Store Image, whereas Merchandise, Sales Promotion Girl, and Architecture Project have a positive and significant effect on Store Image. Furthermore, Store Image positively and significantly influences Perceived Value and Brand Awareness, while Perceived Value and Brand Awareness have a positive and significant effect on Purchase Intention.
Factor Analysis Of Product Quality, Service Quality, And Corporate Image Towards Customer Loyalty Through Customer Satisfaction On CV Vins Cahaya Sukses Customers In Pekanbaru Wilbert Roderick Tanaldo; Yanuar Dananjaya; Oliandes Sondakh
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The results obtained by product quality has a significant effect on ap customer satisfaction, service quality has a significant effect on customer satisfaction, corporate image has a significant effect on customer satisfaction, product quality has a significant effect on customer loyalty, service quality has a significant effect on customer loyalty, corporate image has a significant effect on customer loyalty and customer satisfaction has a significant effect on customer.
Analysis Of The Effect Of Social Media Marketing, Social Influence, Facilitating Conditions, Performance Expectancy, And Effort Expectancy Affect Brand Awareness Through Brand Loyalty As An Intervening Variable For Scarlett Whitening Consumers In Kupang City Trixi soraya haba; Yanuar dananjaya; Hananiel M. Gunawan
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

In today's modern era, the development of the beauty product business is multiplying. People, especially women, are increasingly aware of the importance of cosmetics as a daily necessity, and the demand for someone to look attractive in front of the public is one of the reasons the cosmetics industry is growing well in Indonesia. For women, appearance and beauty are essential because they are supported by popularity, social status, life, and career choices influenced by one's physical attractiveness. Beauty and body care products can meet women's needs for beauty, which is also a means for consumers to explain social self-identity in the eyes of society (Ferrinadewi, 2016). Google collected the data from this study from electronic questionnaires from 105 respondents who had purchased skincare at Scarlett Whitening in Kupang City. This study using SPSS was used to assess the relationship between variables. This study shows that Social Media Marketing, Social Influence and Facilitating Conditions, Performance Expectancy, and Effort Expectancy significantly affect Brand Awareness and Loyalty. This shows that retail businesses, especially sales, should consider these variables to increase sales.
Co-Authors Calista Clarissa Caitlin Hananiel Gunawan Hananiel M Gunawan Hananiel M. Gunawan Hananiel Mennoverdi Gunawan Janice Carysa Siahaya Jhonson Oliandes Sondakh Priskilla E.E. Napitupulu Priskilla Napitupulu Tania M Potu Tania Monica Potu Theophilus Tan Ariel Trixi soraya haba Wilbert Roderick Tanaldo