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All Journal Majalah Ilmiah Warta Dharmawangsa Jurnal Mahasiswa Entrepreneur
Amaliya, Yeni
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Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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PENGARUH PENERAPAN MARKETING MIX (4P) TERHADAP VOLUME PENJUALAN PRODUK MIE JEBEW PAK DAYAT JEMBER Amaliya, Yeni; Nursaid, Nursaid; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6097

Abstract

This research aims to analyze in depth the marketing strategy implemented by Mie Jebew Pak Dayat in Jember using the 4P marketing mix concept, which includes product, price, location and promotion elements. In an effort to understand the implementation of this marketing strategy, this research uses interviews and direct observation methods with restaurant owners and staff. The analysis results show that Mie Jebew Pak Dayat has succeeded in offering high quality products, especially noodles with a distinctive spicy taste which has been proven to meet the tastes of the local market. Apart from that, the prices offered are quite competitive, comparable to the quality of the products provided, and can compete amidst the many other culinary businesses. Even though this restaurant is located in a strategic location in the center of Jember city, this research found that the restaurant's visibility could still be improved by adding more attractive ornaments and lighting to the outside of the restaurant to make it easier for customers to find the place. In terms of promotion, Mie Jebew Pak Dayat has succeeded in utilizing social media such as Instagram and Facebook as the main channels to build awareness and introduce their products to a wider audience. Word of mouth also plays an important role, with satisfied customers sharing their positive experiences on social media and in everyday conversations, strengthening the restaurant's brand image. It is hoped that the results of this research will provide broader insight for culinary entrepreneurs in designing marketing strategies that are more effective and adaptive to market changes, as well as becoming a reference in increasing the competitiveness of culinary businesses in this era of globalization.
PENGARUH EFIKASI DIRI, KECERDASAN ADVERSITAS, DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI BERWIRAUSAHA PADA MAHASISWA DI KOTA JEMBER Amaliya, Yeni; Supeni, Retno Endah; Hafidzi, Achmad Hasan
Jurnal Warta Dharmawangsa Vol 19, No 4 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i4.7439

Abstract

Peran kewirausahaan di kalangan mahasiswa semakin penting untuk mendorong pertumbuhan ekonomi dan mengurangi tingkat pengangguran. Kota Jember, sebagai wilayah dengan populasi mahasiswa yang besar, menjadi fokus strategis dalam pengembangan jiwa kewirausahaan generasi muda melalui berbagai program pendidikan dan pelatihan. Penelitian ini bertujuan untuk mengetahui pengaruh Efikasi Diri, Kecerdasan Adversitas, dan Pendidikan Kewirausahaan terhadap niat berwirausaha pada mahasiswa di Kota Jember. Intensi berwirausaha penting untuk mendorong tumbuhnya wirausaha muda. Metode yang digunakan adalah kuantitatif dengan sampel mahasiswa yang dipilih secara purposive. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasilnya menunjukkan bahwa ketiga variabel tersebut berpengaruh positif dan signifikan terhadap niat berwirausaha mahasiswa. Efikasi Diri mencerminkan keyakinan mahasiswa pada kemampuan diri, Kecerdasan Adversitas menunjukkan kemampuan menghadapi tantangan, dan Pendidikan Kewirausahaan memberikan pengetahuan serta keterampilan yang dibutuhkan untuk memulai usaha. Penelitian ini menyarankan pengembangan program pendidikan dan pelatihan kewirausahaan yang terpadu serta penguatan kapasitas psikologis mahasiswa agar siap menghadapi tantangan dunia usaha di Kota Jember
Co-Authors Achmad Hasan Hafidzi Nursaid Nurul Qomariah Retno Endah Supeni