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Analisis Foto Dan Video Sebagai Strategi Branding Pempek Di Bandar Lampung M Farhan; Fina Anggraini; Zahwa Arzetty Yusuf; Purwanto Putra; Zaimasuri, Zaimasuri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2698

Abstract

This study aims to analyze the role of photography and video as a brand strategy for Pempek Bandar Lampung products. As one of South Sumatra's famous culinary specialties, Pempek needs a creative approach to increase the attractiveness and sustainability of the market. In the digital era, visualization is an important component of a brand's consumer perception design. With a qualitative approach, this study analyzes how photos and videos by Pempek entrepreneurs from Bandar Lampung are used to build a strong brand image. This data was collected by observing various visual content on social media and by observing interviews with economic actors. The results of the study show that the use of photos and videos plays an important role in increasing brand awareness and customer loyalty. In addition, a visual strategy that can be proven to be effective in introducing product innovation and consumer attention. The study concluded that the use of visual intensity can be an effective tool to improve the position of Pempek products in regional and regional markets.
REBUSAN DAUN SISRAK EFEKTIF DALAM MENURUNKAN KADAR KOLESTEROL PADA WANITA LANSIA Setiawati Setiawati; Fina Anggraini; Fepi Sundari
Jurnal Ilmu Keperawatan dan Kebidanan Vol 15, No 1 (2024): JURNAL ILMU KEPERAWATAN DAN KEBIDANAN
Publisher : Universitas Muhammadiyah Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26751/jikk.v15i1.2195

Abstract

AbstrakWanita lansia umumnya mengalami beberapa masalah kesehatan seperti kolesterol yang tinggi. Kadar Kolerterol yang tinggi berdampak negative pada system kardiovaskular sehingga perlu ditangani. Salah satu Upayannya Adala Menggunakan Rebusan Daun Sirsak. Penelitian Ini Bertujuan Untuk Mengetahui Pengaruh Pemberian Air Daun Sirsak terhadap Penurunan kadar kolesterol pada wanita lansia di Desa Tanjung Jati Kabupaten Muara Enim.Penelitian ini menggunakan desain quasy experiment dengan pendekatan pre-post test control design. Subjek penelitian ini adalah wanita lansia yang mengalami hiperkolesterol ( 200mg/L) yang memenuhi kriteria inklusi dan eksklusi. Jumlah sampel adalah 30 responden. Pengambilan sampel menggunakan quota sampling. Penelitian ini dilaksanakan di Desa Tanjung Jati Wilayah Kerja Puskesmas Muara Enim pada 4 April - 24 November 2023. Pemeriksaan kolesterol menggunakan rapid test. Analisis menggunakan uji T independent Test.Hasil penelitian didapatkan penurunan kolesterol pada pada kelompok intervensi lebih tinggi dibandingkan kelompok control  (-18,03±19,590;-2,60±2,527). Hasil uji statistic menunjukkan bahwa kelompok intervensi mampu menurunkan kadar kolesterol lebih baik dibanding kelompok control (p value 0,001). Hal ini berarti pemberian air daun sirsak efektif dalam menurunkan kolesterol pada wanita lansia di Desa Tanjung Jati Wilayah Kerja Puskesmas Muara EnimKata Kunci: Daun sirsak, kolesterol, lansia AbstractElderly women generally experience several health problems such as high cholesterol. High cholesterol levels have a negative impact on the cardiovascular system so they need to be treated. One of the efforts is to use decoction of soursop leaves. This research aims to determine the effect of giving soursop leaf water on reducing cholesterol levels in elderly women in Tanjung Jati Village, Muara Enim Regency.This research uses a quasi-experiment design with a pre-post test control design approach. The subjects of this study were elderly women who had hypercholesterolemia ( 200mg/L) who met the inclusion and exclusion criteria. The number of samples was 30 respondents. Sampling uses quota sampling. This research was carried out at PMB Semiyati and PMB Yuyun in the Muara Enim Community Health Center Work Area on April 4 - November 24 2023. Cholesterol examination used a rapid test. Analysis uses the independent T test.The results of the study showed that the reduction in cholesterol in the intervention group was higher than in the control group (-18.03 ± 19.590; -2.60 ± 2.527). The statistical test results showed that the intervention group was able to reduce cholesterol levels better than the control group (p value 0.001). This means that giving soursop leaf water is effective in lowering cholesterol in elderly women in Tanjung Jati Village, Muara Enim Health Center Working Area.Keywords: Soursop leaves, cholesterol, elderly