Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis dan Keuangan
Pulungan, Guntur Alamsya Putra
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Penggunaan Layanan Jasa Wafi Laundry di Kota Bengkulu Pulungan, Guntur Alamsya Putra; Armi, Muhammad Noor; Waliamin, Janusi
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 2 (2024): Oktober 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i2.238

Abstract

The purpose of this study was to determine whether there was an influence of location, price, and promotion on the decision to use Wafi Laundry services in Bengkulu City. The method used in this study was distributing questionnaires. This study is a quantitative approach study. The population of the study was Wafi Laundry customers, 160 samples were selected to represent Wafi Laundry customers. The analysis tool used in this study used SPSS 22. The data analysis method used was multiple linear regression. The results of the study showed that: 1) location did not have a significant effect on the decision to use Wafi Laundry services; 2) price had a significant effect on the decision to use Wafi Laundry services; 3) promotion had a significant effect on the decision to use Wafi Laundry services; and 4) location, price, and promotion had a simultaneous effect on the decision to use Wafi Laundry services.
Co-Authors Armi, Muhammad Noor Janusi Waliamin