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All Journal Jurnal Akademik Pengabdian Masyarakat Proceeding of The International Conference on Mathematical Sciences, Natural Sciences, and Computing
Muh Kholid Rizky Sapawi
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences

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Pelatihan Desain Media Pembelajaran Berbasis Canva di MGMP Informatika SMA Kabupaten Semarang Vici Tiara Anjarsari; Afrizal Nurkhiri; Muh Kholid Rizky Sapawi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.4004

Abstract

After the COVID-19 pandemic, students' learning patterns have changed significantly, with an increasing reliance on technology and interactive media. This shift requires teachers to be more adaptive in delivering engaging and effective learning materials. However, not all teachers have the necessary skills to design technology-based learning media. To address this challenge, the MGMP Informatika SMA of Semarang Regency organized a Canva-Based Learning Media Design Training at SMA Negeri 1 Bringin. This training aimed to equip teachers with the skills to design learning media using Canva, a user-friendly design platform. The training was conducted in several stages: preparation, implementation, evaluation, and documentation. The evaluation results showed that before the training, 72% of participants struggled with designing learning media, and 60% were unfamiliar with Canva. After the training, 100% of participants were interested in using Canva, 84% felt more confident in utilizing it, and 92% expressed satisfaction with the training.
The Influence of Graphic Design in Digital Marketing Industry: An Experimental Study Muh Kholid Rizky Sapawi; Vici Tiara Anjarsari; Kristiawan Nugroho; Retnowati
Proceeding of the International Conference on Mathematical Sciences, Natural Sciences, and Computing Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Mathematical Sciences,
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/icmsnsc.v1i2.22

Abstract

Graphic design has become a key element in shaping consumer perception and influencing engagement metrics in digital marketing. This study aims to explore the role of graphic design in the success of digital marketing campaigns through an experimental approach. The study compared the performance of visually optimized content with non-optimized content on various digital platforms, including social media, websites, and email marketing. The results of the experiment showed that content with optimized graphic design resulted in significant increases in consumer engagement, brand recall, and conversion rates. The increase in consumer engagement reached an average of 35%, while brand recall increased by up to 20% compared to non-optimized content. This study highlights the importance of integrating design aesthetics into digital marketing strategies to achieve higher effectiveness. The findings provide practical insights for marketing professionals in designing more visually appealing campaigns, while opening up opportunities for further research on the specific elements of graphic design that have the greatest impact on consumer behavior. Thus, this study strengthens the strategic role of graphic design in the era of digital-based marketing.
Co-Authors Afrizal Nurkhiri Dian Kristiawan Nugroho Retnowati Vici Tiara Anjarsari