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All Journal JAMBIS : Jurnal Administrasi Bisnis
Anisa Arizona Bandi
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LKS AUTOPART PADA PT MITRA ABADI AUTOPART DI JAKARTA UTARA Putra Andhika Toti; Anisa Arizona Bandi
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3425

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions of LKS Autopart at PT. Mitra Abadi Autopart in North Jakarta. The method used is a quantitative method. The population used in this study were visitors to PT. Mitra Abadi Autopart, which has purchased LKS Autopart at PT. Autopart Eternal Partners. The technique used is non-probability sampling with a purposive sampling approach by distributing questionnaires. The data analysis techniques in this study were instrument testing, descriptive analysis, classical assumption testing and hypothesis testing. The results of this study indicate that the price variable (X1) partially has a positive and significant effect on the Purchase Decision (Y) of LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 33.6%. Partially Product Quality (X2) has a positive and significant effect on Purchase Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73%. Taken together Price (X1) and Product Quality (X2) have a positive and significant effect on Purchase. Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73% and the remaining 27% is influenced by other variables not examined.
Pengaruh Nilai Tukar Rupiah Dan Harga Terhadap Ekspor Karet Alam Di Indonesia Tahun 2017 - 2021 Anisa Arizona Bandi; Suhenda Suhenda; Gusti Ayu Putu Pristiani
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3218

Abstract

Indonesian natural rubber is one of the commodities in the agricultural sector that has superior export value so that it contributes more to Indonesia’s foreign exchange earnings. This study aims to determine and analyze the effect of the rupiah exchange rate and prices on natural rubber export in Indonesian for the periode 2017-2021 per month. The type of research used is quantitative research. The data used are time series in the form secondary data obtained from relevant agencies such as the Indonesian Central Statistics Agency, Bank Indonesian (BI) and UN comtrade. The analysis technique used is multiple linear regression analysis from the research that has been done, it shows that : 1) The exchange rate of the rupiah against the United States dollar had a negative and significant effect on Indonesia’s natural rubber export. 2) Rubber price have a negative and significant effect on Indonesia’s natural rubber exports. 3) The exchange rate snd price have a significant simultaneous effect on Indonesia’s natural rubber exports.
Pengaruh Inovasi Produk dan Kualitas Produk terhadap Keputusan Pembelian Jersey Custom di Republic Jersey Bekasi Ananda Ihtiar Al Islami; Anita Maulina; Anisa Arizona Bandi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4105

Abstract

This study aimed to determine how much influence product innovation andproduct quality had on the purchasing decisions of customized jerseys in Republic Jersey Bekasi. This study employed a quantitative approach by using a survey method. The sample in this study were customers who had ordered customized jerseys at Republic Jersey at least once and obtained as many as 160 respondents. The data were analyzed using multiple linear regression. The results of this study indicated that Product Innovation (X1) partially positively and significantly affected Purchasing Decisions (Y) for customized jerseys in Republic Jersey Bekasi by 29.5%. Product Quality (X2) positively and significantly affected Purchasing Decisions (Y) for customized jerseys in Republic Jersey Bekasi by 46.3%. Taken together, Product Innovation (X1)and Product Quality (X2) had a positive and significant effect on PurchasingDecision (Y) customized jerseys in Republic Jersey Bekasi by 48.5%. Last, the remaining 51.5% was influenced by other variables that were notresearched such as promotion, prices and location
Pengaruh Antara Implusive Attitude Dan Novelty-Fashion Attitude Dengan Pemanfaatan Rekomendasi Sosial Pengguna Aplikasi Traveloka Pada Generasi Z Defira Ardita Meisthafa; Anisa Arizona Bandi; Tri Waluyo Prehantio
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 2: April 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/t2vcn820

Abstract

Abstract. This study aimed to analyze the influence of impulsive attitude and novelty-fashion attitude on the use of social recommendations on the Traveloka app by Generation Z. A quantitative approach with a survey method was used to collect data through a questionnaire developed based on relevant theoretical frameworks. Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique was applied using the SmartPLS 3 software. Reliability tests showed that all variables have high reliability, allowing the data to be used for further analysis. Multiple linear regression analysis was employed to examine the effects of both independent variables on the dependent variable. The results indicated that both impulsive attitude and novelty-fashion attitude have a positive and significant effect on the utilization of social recommendations in the context of Traveloka platform usage, both simultaneously and partially. These findings contributed to the understanding of Generation Z's consumer behavior in decision-making based on social recommendations and provide strategic implications for the development of more effective digital marketing. Keywords: Social Recommendations, Traveloka, Consumer Psychographics
Co-Authors Ananda Ihtiar Al Islami Anita Maulina Defira Ardita Meisthafa Gusti Ayu Putu Pristiani Putra Andhika Toti Suhenda Suhenda Tri Waluyo Prehantio