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All Journal JAMBIS : Jurnal Administrasi Bisnis
Anisa Arizona Bandi
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN LKS AUTOPART PADA PT MITRA ABADI AUTOPART DI JAKARTA UTARA Putra Andhika Toti; Anisa Arizona Bandi
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 4: Agustus 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i4.3425

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions of LKS Autopart at PT. Mitra Abadi Autopart in North Jakarta. The method used is a quantitative method. The population used in this study were visitors to PT. Mitra Abadi Autopart, which has purchased LKS Autopart at PT. Autopart Eternal Partners. The technique used is non-probability sampling with a purposive sampling approach by distributing questionnaires. The data analysis techniques in this study were instrument testing, descriptive analysis, classical assumption testing and hypothesis testing. The results of this study indicate that the price variable (X1) partially has a positive and significant effect on the Purchase Decision (Y) of LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 33.6%. Partially Product Quality (X2) has a positive and significant effect on Purchase Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73%. Taken together Price (X1) and Product Quality (X2) have a positive and significant effect on Purchase. Decision (Y) LKS Autopart at PT Mitra Abadi Autopart North Jakarta by 73% and the remaining 27% is influenced by other variables not examined.
Pengaruh Nilai Tukar Rupiah Dan Harga Terhadap Ekspor Karet Alam Di Indonesia Tahun 2017 - 2021 Anisa Arizona Bandi; Suhenda Suhenda; Gusti Ayu Putu Pristiani
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3218

Abstract

Indonesian natural rubber is one of the commodities in the agricultural sector that has superior export value so that it contributes more to Indonesia’s foreign exchange earnings. This study aims to determine and analyze the effect of the rupiah exchange rate and prices on natural rubber export in Indonesian for the periode 2017-2021 per month. The type of research used is quantitative research. The data used are time series in the form secondary data obtained from relevant agencies such as the Indonesian Central Statistics Agency, Bank Indonesian (BI) and UN comtrade. The analysis technique used is multiple linear regression analysis from the research that has been done, it shows that : 1) The exchange rate of the rupiah against the United States dollar had a negative and significant effect on Indonesia’s natural rubber export. 2) Rubber price have a negative and significant effect on Indonesia’s natural rubber exports. 3) The exchange rate snd price have a significant simultaneous effect on Indonesia’s natural rubber exports.
Co-Authors Gusti Ayu Putu Pristiani Putra Andhika Toti Suhenda Suhenda