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All Journal JAMBIS : Jurnal Administrasi Bisnis
Muhammad Akbar
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Loyalitas Eksportir Jasa Freight Forwading pada PT. Oriental Logistik Indonesia Miftahul Khasanah; Muhammad Akbar
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 2: April 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i2.3092

Abstract

The purpose of this study was to analyze (1) the effect of quality on Exporter Loyalty (2) the effect of satisfaction on Exporter Loyalty (3) the effect of Quality and Satisfaction on Exporter Loyalty. The type of research used was quantitative because it emphasizes testing theories through measuring research variables with numbers and analyzing data using statistical procedures. The population in this study were customers who used freight forwarding services, with a sample selection of 47 people. From the results of the study, it can be concluded that there is an effect of quality variable on Exporter Loyalty, thus if the quality is improved, there will be an increase in Exporter Loyalty in freight forwarding services at PT. Oriental Logistik Indonesia. There is also a significant effect of the satisfaction variable on Exporter Loyalty. The effect of the two variables can be said to be significant. This happens because there is an effect of quality and satisfaction on the loyalty of exporters of Freight forwarding services at PT.Oriental Logistik Indonesia.
Pengaruh Kreativitas dan Inovasi terhadap Keputusan Pembelian di Maketplace Shopee (Studi Kasus Pada Mahasiswa Institut Stiami Angkatan 2017-2020) Melsa Anindia Devika; Muhammad Akbar; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 4: Agustus 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i4.2526

Abstract

This study aims to determine the effect of Creativity and Innovation on Purchase Decisions in the Shopee marketplace among students of STIAMI Institute, Class 2017 -2020. The research method used is a quantitative method. Data collection was carried out using a questionnaire technique which was measured using a Likert scale. The population of this study was the 2017- 2020 STIAMI Institute students, totaling 9114 and a sample consisting of 100 Shopee user respondents. The data analysis used in this research were descriptive percentage analysis and multiple linear regression analysis with the help of IBM SPSS Statistics Version 24 program. The results show that: (1) Creativity has a positive and significant effect on Purchase Decisions with a value of 44.2%; (2) Innovation has a positive and significant effect on Purchase Decisions with a value of 53.7%; (3) Creativity and Innovation simultaneously have a positive and significant effect on Purchase Decisions with a value of 55.2%, with the remaining 44.8% being the influence of other factors not examined in this study.
Pengaruh Pelatihan Dan Motivasi Terhadap Kinerja Karyawan PT. Shopee International Indonesia Jakarta Selatan Okta Zulfiah; Muhammad Akbar
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 3: Juni 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i3.2513

Abstract

This study aims to determine and analyze how much influence training and motivation have on employee performance at PT. Shopee International Indonesia, South Jakarta. In the current era of globalization, every organization or company competes with each other to show the advantages of their respective companies. Competition that continues to develop today requires companies to be able to survive in the existing competition, as well as develop every quality human resource. In every organization it can be said that one of the most important resources is human. The research method used in this research is descriptive quantitative. sample in this study, employees of PT. Shopee Department of Customer Operations Quality Assurance totaled 75 respondents with probability sampling data taken by random sampling by Taro Yamane. The types of data used in this study were obtained from primary data and secondary data. The data collection method used is a questionnaire. The data analysis technique used in this study was validity, reliability, normality test, multicollinearity test, heteroscedasticity test, multiple linear analysis, F test, T test. Research Results. Partially there is an influence between training and motivation on the performance of employees of PT. Shopee International Indonesia, South Jakarta, it is known from the results of the t-test that the results of t-count > t-table (8.33 > 1.993) then H0 is rejected and H1 is accepted. Meanwhile, according to the results of the simultaneous F test, the calculated F value is 6.503 with an F table value of 3.12. Thus, it is known that F count > F table, then together or the variables of training and motivation (simultaneously) affect the performance of employees of PT. Shopee International Indonesia, South Jakarta
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Affiliate Marketing Platform Tiktok Terhadap Minat Beli Konsumen Pada Produk Skincare Somethinc Cindi Widayanti; Muhammad Akbar
JAMBIS : Jurnal Administrasi Bisnis Vol. 6 No. 1: Februari 2026
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

Abstract. The increasing prevalence of social media as a communication tool has prompted companies to adopt digital marketing strategies, such as Electronic Word of Mouth (e-WOM) and affiliate marketing, to expand their reach and enhance consumer purchase intentions. Somethinc, a local skincare brand, actively promotes its products on TikTok by partnering with affiliates and harnessing the influence of user-generated reviews. This study aimed to explore the effect of e-WOM and affiliate marketing on consumer purchase intentions. It involved 100 respondents from the Millennial and Generation Z cohorts in Central Jakarta, all of whom are active TikTok users and have encountered promotional content related to Somethinc products. The research methodology applied Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings show that Electronic Word of Mouth (e-WOM) and Affiliate Marketing have a positive and significant effect on Consumer Purchase Intent, with a contribution of 63.2% as indicated by the R-Square value. The analysis was conducted using the Partial Least Square (PLS) method, which produced a significant positive relationship between the two independent variables and purchase intent. Keywords: Electronic Word of Mouth (e-WOM); Affiliate Marketing; TikTok; Purchase Intentions; Somethinc
Co-Authors Cindi Widayanti Melsa Anindia Devika Miftahul Khasanah Nur Fitri Rahmawati Okta Zulfiah