Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JAMBIS : Jurnal Administrasi Bisnis
Muhammad Akbar Muhammad Akbar
Institut Ilmu Sosial Dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Diversifikasi Produk Sebagai Upaya Meningkatkan Penjualan Studi Pada CV. Harjaya Enam Makmur Muhammad Farhan Ramadhanto Muhammad Farhan Ramadhanto; Muhammad Akbar Muhammad Akbar; Redjeki Agoestyowati Redjeki Agoestyowati
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 5: Oktober 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i5.2597

Abstract

To reach more consumers, develop company value, and win the competition, a product must be attractively different from similar products on the market in terms of size, type, color and model variety, and shapes. This research was conducted at CV Harjaya Enam Makmur with a qualitative approach in which data were obtained through interviews. The results show that the product diversification strategy carried out by CV Harjaya Enam Makmur has a significant effect on its sales volume. In addition, the product diversification strategy also affects the competitiveness, quality of service, and products offered by CV Harjaya Enam Makmur.
Co-Authors Muhammad Farhan Ramadhanto Muhammad Farhan Ramadhanto Redjeki Agoestyowati Redjeki Agoestyowati