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All Journal Journal on Education GUYUB: Journal of Community Engagement
LD. Dian Hidayat
Institut Agama Islam Negeri Bone
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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ESP Needs Analysis for Marketing Students in an Indonesian Vocational School: Insights from Strategy Analysis LD. Dian Hidayat
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6717

Abstract

English for Specific Purposes (ESP) is essential in vocational education, tailoring language learning to meet professional needs. This research employed strategy analysis to explore ESP needs among 50 marketing students at SMKN 1 Bone, Indonesia. The data were collected using a questionnaire distributed via Google Forms during class hours and analyzed using descriptive statistics. The findings revealed strong preferences for interactive and career-oriented learning methods, emphasizing practical language applications. Students prioritized materials on product management and marketing strategy, favored group work, and highlighted reading as the most crucial sub-skill. Motivations for learning English included personal growth, career advancement, and international opportunities, underscoring the need to align curriculum with student preferences. Therefore, integrating student-centered approaches into ESP curriculum development is crucial for enhancing relevance and effectiveness. Future research is expected to explore longitudinal studies tracking language proficiency, comparative analyses across vocational schools for cultural insights, and evaluations of learning activities and motivational factors to enhance ESP education, ensuring students acquire essential language skills for global success
Pengembangan Industri Pengolahan Rumput Laut sebagai Strategi Peningkatan Kesejahteraan Ekonomi Masyarakat Pesisir Berbasis Potensi Lokal Sultan Hasanuddin; Muh. Fadli Fadli Mangenre; LD. Dian Hidayat
GUYUB: Journal of Community Engagement Vol 7, No 2 (2026): Juni
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i2.14474

Abstract

Pattiro Riolo Village, Sibulue District, Bone Regency, possesses abundant seaweed resources; however, these resources are predominantly marketed as raw materials, resulting in limited economic value for coastal households. This situation is particularly challenging for the 35 seaweed-farming households that face constraints in product processing, marketing, and business management. This community engagement program aimed to enhance community capacity in developing value-added seaweed products to strengthen household economic resilience. The program employed the Asset-Based Community Development (ABCD) approach through four stages: discovery, dream, design, and define/delivery. Activities included community asset mapping, seaweed-processing training, business group strengthening, and marketing assistance through local and digital networks.The results indicate that all 35 participants acquired practical skills to independently produce various value-added seaweed products, including seaweed dodol, jelly, and crackers. The program also succeeded in revitalizing community business groups, expanding market access through local exhibitions and digital platforms, and establishing partnerships with local enterprises and supporting institutions. Measurable impacts were reflected in the diversification of seaweed utilization from a single raw commodity into at least three marketable products, increased community participation in productive economic activities, and the emergence of additional income sources from processed seaweed sales. Furthermore, participants demonstrated greater entrepreneurial motivation and improved awareness of product quality, packaging, and market opportunities. These findings demonstrate that the ABCD approach is effective in optimizing local assets, enhancing value-added production, and fostering sustainable economic empowerment among coastal communities.
Co-Authors Muh. Fadli Fadli Mangenre Sultan Hasanuddin