Denok Mugi Hidayanti
Universitas PGRI Argopuro Jember

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PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUASAN KONSUMEN DI SEKAR ARUM FRUITS Noveli dwi arfinda sari; Denok Mugi Hidayanti; Riza Wahyu Utami
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36145

Abstract

This study investigates the influence of product quality and service quality on customer satisfaction at Sekar Arum Fruits. The background of the research lies in the importance of maintaining customer satisfaction within the fresh fruit retail sector amid increasingly competitive business conditions. A quantitative approach was employed using descriptive and causal methods. The sample consisted of 96 respondents selected through purposive sampling. Data were collected using a validated and reliable questionnaire. The analysis was conducted using multiple linear regression with the assistance of SPSS. The findings show that neither product quality nor service quality has a significant effect on customer satisfaction, either partially or simultaneously. This is indicated by significance values greater than 0.05 in both the t-test and F-test. The R square value of 0.001 reveals that only 0.1% of the variation in customer satisfaction is explained by the two independent variables, with the remainder influenced by other unexamined factors. These results imply that in the context of Sekar Arum Fruits, factors such as price, store convenience, and promotional strategies may play a more dominant role in shaping customer satisfaction.
Analisis Manajemen Sumber Daya Manusia Pada Budaya Kerja Terhadap Lama bekerja dan Kegiatan Pembinaan Denok Mugi Hidayanti
Journal on Education Vol. 7 No. 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7180

Abstract

This study aims to analyze the relationship between work culture, which is influenced by length of service, and coaching activities. Using a quantitative approach, this study involves statistical analysis with the help of JASP software to determine if there is a relationship between these variables. The variables studied include length of service and coaching (as independent variables), and work culture (as the dependent variable). The results of the analysis showed that the data on work culture, length of service, and coaching activities had a normal distribution and showed a linear pattern in the graph. However, together, these three variables did not have a significant effect with a significant value > 0.001. In addition, when analyzed individually, length of service and coaching also had no significant impact on work culture. These findings indicate that, although these variables play an important role in the school environment, they did not influence each other in the context of this study. Further research is needed to explore other factors that may influence the relationship.