Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUASAN KONSUMEN DI SEKAR ARUM FRUITS Noveli dwi arfinda sari; Denok Mugi Hidayanti; Riza Wahyu Utami
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.36145

This study investigates the influence of product quality and service quality on customer satisfaction at Sekar Arum Fruits. The background of the research lies in the importance of maintaining customer satisfaction within the fresh fruit retail sector amid increasingly competitive business conditions. A quantitative approach was employed using descriptive and causal methods. The sample consisted of 96 respondents selected through purposive sampling. Data were collected using a validated and reliable questionnaire. The analysis was conducted using multiple linear regression with the assistance of SPSS. The findings show that neither product quality nor service quality has a significant effect on customer satisfaction, either partially or simultaneously. This is indicated by significance values greater than 0.05 in both the t-test and F-test. The R square value of 0.001 reveals that only 0.1% of the variation in customer satisfaction is explained by the two independent variables, with the remainder influenced by other unexamined factors. These results imply that in the context of Sekar Arum Fruits, factors such as price, store convenience, and promotional strategies may play a more dominant role in shaping customer satisfaction.

Analisis Manajemen Sumber Daya Manusia Pada Budaya Kerja Terhadap Lama bekerja dan Kegiatan Pembinaan Denok Mugi Hidayanti
Journal on Education Vol. 7 No. 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Mathematics Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7180

This study aims to analyze the relationship between work culture, which is influenced by length of service, and coaching activities. Using a quantitative approach, this study involves statistical analysis with the help of JASP software to determine if there is a relationship between these variables. The variables studied include length of service and coaching (as independent variables), and work culture (as the dependent variable). The results of the analysis showed that the data on work culture, length of service, and coaching activities had a normal distribution and showed a linear pattern in the graph. However, together, these three variables did not have a significant effect with a significant value > 0.001. In addition, when analyzed individually, length of service and coaching also had no significant impact on work culture. These findings indicate that, although these variables play an important role in the school environment, they did not influence each other in the context of this study. Further research is needed to explore other factors that may influence the relationship.

TEACHER ROLES AND LEARNING MOTIVATION IN ECONOMICS EDUCATION: EXPLORING PEDAGOGICAL PRACTICES IN AN ISLAMIC SECONDARY SCHOOL Lukmanul Hakim; Denok Mugi Hidayanti; Neviyani Neviyani
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 13 No. 3 (2026): Jurnal Ilmiah Pendidikan Citra Bakti
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v13i3.7137

Learning motivation is a key determinant of students’ engagement and achievement in economics education. However, maintaining students’ motivation remains a challenge, particularly in Islamic senior high schools. This study examines the role of economics teachers in enhancing students’ learning motivation, identifies supporting and inhibiting factors, and explores the outcomes of these efforts at MA Raudlatus Syabab Sukowono Jember. A qualitative case study approach was employed. Data were collected through observations, interviews, and documentation, and analyzed using data condensation, data display, and conclusion drawing. The findings indicate that economics teachers enhance learning motivation through integrated roles as educators, facilitators, motivators, and mentors. Supporting factors include pedagogical competence, diverse learning resources, instructional media, and positive teacher–student relationships. Inhibiting factors include differences in students’ academic abilities, low learning interest among some students, limited instructional time, and varying psychological conditions. These efforts contributed to improvements in six indicators of learning motivation: desire for achievement, learning drive, future aspirations, appreciation of learning, interest in learning activities, and a supportive learning environment. Students’ learning motivation is strengthened through the integration of teachers’ pedagogical roles and supportive learning conditions. This study highlights the strategic role of economics teachers in fostering learning motivation within the context of Islamic senior secondary education.

IMPLEMENTING JOYFUL LEARNING IN ECONOMICS EDUCATION: A QUALITATIVE STUDY OF STUDENT ENGAGEMENT AND LEARNING OUTCOMES Ilham Farizi; Denok Mugi Hidayanti; Neviyani
Jurnal Ilmiah Pendidikan Citra Bakti Vol. 13 No. 3 (2026): Jurnal Ilmiah Pendidikan Citra Bakti
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jipcb.v13i3.7224

Meaningful and enjoyable learning experiences are important for fostering student engagement and learning outcomes, particularly in Economics learning, where students need to understand concepts and relate them to everyday economic phenomena. This study examined the implementation of Joyful Learning and its contribution to student engagement and learning outcomes in Economics learning. A qualitative descriptive approach was employed with an Economics teacher and Grade XI students at SMK Raudlatul Ulum Ledokombo Jember. Data were collected through classroom observations, semi-structured interviews, and documentation and analyzed through data condensation, data display, and conclusion drawing, with triangulation used to strengthen data credibility. The findings show that Joyful Learning created a more active, interactive, and student-centered learning process through educational games, question-and-answer activities, discussions, and other enjoyable learning activities. Students demonstrated greater enthusiasm, motivation, participation, confidence in expressing ideas, learning comfort, and ability to recall and understand Economics materials. These changes were also associated with improved learning outcomes as reflected in students’ engagement, understanding, and learning behavior. The findings suggest that Joyful Learning can support Economics learning by integrating cognitive, affective, and social dimensions within meaningful classroom experiences. The study highlights its relevance as an alternative approach for creating engaging and student-centered Economics learning in secondary vocational education.

FAKTOR-FAKTOR PENYEBAB RENDAHNYA MINAT SISWA UNTUK MELANJUTKAN PENDIDIKAN KE PERGURUAN TINGGI ( STUDI KASUS SISWA KELAS XII SMKS TRUNOJOYO JEMBER ) Yatimatus Sa’diyah; Noviana Mariatu Ulfa; Denok Mugi Hidayanti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53514

This study aims to analyze the factors causing the low interest of Grade XII students at SMKS Trunojoyo Jember in continuing their education to higher education institutions. This research employed a qualitative approach with a descriptive design. Data were collected through observation, interviews, and documentation involving Grade XII students and teachers as research informants. The data were analyzed using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing. The results showed that students' interest in pursuing higher education remains relatively low. This condition is indicated by the lack of attention to higher education information, low initiative in seeking information about universities, and a stronger orientation toward entering the workforce after graduation. The factors influencing this condition consist of internal factors, including perceptions of work readiness, low academic motivation, lack of self-confidence, and the desire for financial independence. Meanwhile, external factors include family economic conditions, limited parental support, peer influence, and insufficient information regarding higher education and scholarship opportunities. The findings suggest the need for collaboration among schools, families, and government institutions to improve students' awareness, motivation, and access to information about higher education in order to increase their interest in pursuing further studies

Analisis Strategi Pemasaran Digital Melalui Whatsapp Business Dalam Meningkatkan Daya Saing UMKM Kripik Gadung Di Desa Arjasa Kecamatan Sukowono Jember Muhammad Hamdi; Denok Mugi Hidayanti; Neviyani
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 4 No. 3 (2026): JIMNU - NOVEMBER
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v4i3.786

Usaha Mikro Kecil Menengah (UMKM) keripik gadung di Desa Arjasa menghadapi tantangan serius dalam memanfaatkan teknologi digital untuk pemasaran produk. Penelitian ini bertujuan untuk mendeskripsikan secara mendalam strategi pemasaran digital melalui WhatsApp Business yang diterapkan oleh pelaku UMKM keripik gadung serta mengidentifikasi secara komprehensif faktor-faktor pendukung dan penghambat penerapannya. Pendekatan kualitatif dengan jenis studi kasus instrumental digunakan dalam penelitian ini. Pengumpulan data dilakukan melalui wawancara mendalam terhadap 12 informan, observasi partisipatif, dan dokumentasi terhadap lima UMKM keripik gadung di Desa Arjasa selama periode Maret hingga Mei 2026. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang diterapkan masih bersifat dasar dan belum terstruktur secara sistematis, dengan pemanfaatan fitur WhatsApp Business yang belum optimal. Hanya dua dari lima UMKM yang menggunakan WhatsApp Business, itupun dengan pemanfaatan fitur yang terbatas pada katalog produk. Faktor pendukung utama adalah kemudahan penggunaan aplikasi, biaya yang terjangkau, dan dukungan keluarga serta komunitas. Adapun faktor penghambat meliputi keterbatasan literasi digital, kekhawatiran akan penipuan, kendala infrastruktur internet, dan rendahnya tingkat pendidikan formal. Penelitian ini menyimpulkan bahwa diperlukan pendampingan dan pelatihan berkelanjutan yang disesuaikan dengan kapasitas dan karakteristik pelaku UMKM untuk mengoptimalkan penggunaan WhatsApp Business dalam meningkatkan daya saing UMKM keripik gadung. Gadung chips Micro, Small, and Medium Enterprises (MSMEs) in Arjasa Village face serious challenges in utilizing digital technology for product marketing. This study aims to describe in depth the digital marketing strategies through WhatsApp Business implemented by gadung chips MSMEs and to comprehensively identify the supporting and inhibiting factors of its implementation. A qualitative approach with an instrumental case study type was used in this research. Data collection was conducted through in-depth interviews with 12 informants, participant observation, and documentation of five gadung chips MSMEs in Arjasa Village during the period March to May 2026. Data analysis used the interactive model of Miles, Huberman, and Saldana which includes data reduction, data presentation, and conclusion drawing. The results showed that the digital marketing strategies implemented were still basic and not systematically structured, with the utilization of WhatsApp Business features not yet optimal. Only two out of five MSMEs used WhatsApp Business, even then with limited utilization of features to product catalogs. The main supporting factors are the ease of use of the application, affordable costs, and support from family and community. Meanwhile, inhibiting factors include limited digital literacy, concerns about fraud, internet infrastructure constraints, and low levels of formal education. This study concludes that continuous assistance and training tailored to the capacity and characteristics of MSME actors are needed to optimize the use of WhatsApp Business in increasing the competitiveness of gadung chips MSMEs.

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