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Grestin Analia Br Togatorop
Universitas Negeri Medan
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Pengaruh Gaya Kepemimpinan Chairul Tanjung Terhadap Kinerja Karyawan Pada Perusahaan CT Crop Aprinawati Aprinawati; Grestin Analia Br Togatorop; Regita Cahyani Br Karo Sekali; Samuel Indra Sitorus; Silvia Putriani Silitonga; Imamul Khaira
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7407

Abstract

This research aims to examine the basic concepts of organizational behavior with a focus on the meaning, objectives, levels of analysis, and managerial implications. Using a literature approach, this research reviews relevant literature in three journals related to organizational behavior and leadership. Based on the results of the analysis, it was found that a deep understanding of organizational behavior is very important to increase managerial effectiveness in organizations. This study also highlights how leadership style and organizational culture influence human resource performance, as well as how psychological and sociological approaches can be applied in the management of educational organizations.
Pengaruh Fear of Missing Out (FOMO) dan Online Customer Review terhadap Keputusan Pembelian Impulsif Konsumen pada Platform E-Commerce Shopee: The Influence of Fear of Missing Out (FOMO) and Online Customer Reviews on Consumer Impulse Purchasing Decisions on the Shopee E-Commerce Platform Grestin Analia Br Togatorop; Nisa Artia Nababan; Regita Cahyani Br Karo Sekali; Rosana Vanessa Girsang; Wiko Prayoga; Zulaika Rahma; Zulkarnain Siregar
Jurnal Kolaboratif Sains Vol. 9 No. 6: Juni
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i6.11803

Abstract

tudi ini mengkaji bagaimana Fear of Missing Out (FOMO) dan Online Customer Review (OCR) memengaruhi kecenderungan pembelian impulsif pada pengguna platform e-commerce Shopee. Pendekatan yang digunakan adalah kualitatif melalui telaah literatur terhadap berbagai sumber ilmiah yang relevan. Hasil analisis menunjukkan bahwa FOMO berperan sebagai pemicu psikologis yang mendorong konsumen bertindak cepat karena adanya kekhawatiran melewatkan penawaran yang bersifat terbatas. Sementara itu, OCR berfungsi sebagai sumber informasi sekaligus validasi sosial yang membantu membentuk kepercayaan terhadap produk. Ulasan positif, rating tinggi, serta pengalaman pengguna lain terbukti mempercepat proses pengambilan keputusan. Lebih lanjut, kedua faktor tersebut saling berinteraksi dalam menciptakan kondisi yang mendorong terjadinya pembelian impulsif. FOMO menghadirkan dorongan emosional, sedangkan OCR memperkuat keyakinan konsumen terhadap keputusan yang diambil. Temuan ini menegaskan bahwa perilaku pembelian impulsif di lingkungan digital tidak hanya dipengaruhi oleh kebutuhan, tetapi juga oleh faktor psikologis dan sosial yang terintegrasi dalam sistem platform.
Co-Authors Aprinawati, Aprinawati Imamul Khaira Nisa Artia Nababan Regita Cahyani Br Karo Sekali Rosana Vanessa Girsang Samuel Indra Sitorus Silvia Putriani Silitonga Siregar, Zulkarnain Wiko Prayoga Zulaika Rahma