Yelsha Dwi Pasca
Institut Budi Utomo Nasional

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The Effect of Work Experience and Job Promotion on Employee Performance at PT Leetex Garment Indonesia, Majalengka Regency Renita Sri Mulyati; Yelsha Dwi Pasca; Dini Tiara Tajriani; Eko Prasetyo
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/zfj0nw50

Abstract

Human resources are an important factor in an organization or company. The higher the employee's ability, the higher the organizational performance. Conversely, the lower the employee's ability, the lower the organizational performance. In order for management activities to run well, employees need to have sophisticated equipment. The purpose of this research is to obtain the data and information needed to process, analyze and interpret work experience and job promotion issues that can influence employee performance. The object of this research is the employees of PT. Leetex Garment Indonesia Majalengka Regency. The research method used is descriptive and verification methods. The sample in this study was 99 respondents using the Slovin formula. Data collection techniques are by using questionnaires, interviews and observation. Data instrument testing is carried out by means of validity testing, reliability testing, data normality testing, correlation coefficient analysis, regression coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of this research state that: (1) work experience at PT. Leetex Garment Indonesia in Majalengka Regency has reached more than 60% proven, namely 73% or tcount > ttable (76,786 > 1,661). (2) promotion at PT. Leetex Garment Indonesia Majalengka Regency has reached more than 60% proven, namely 76% or tcount > ttable (82,739 > 1,661). (3) employee performance at PT. Leetex Garment Indonesia Majalengka Regency has reached more than 60% proven, namely 76% or tcount > ttable (102,637 > 1,661). Work experience has a positive and significant effect on employee performance at PT. Leetex Garment Indonesia Majalengka Regency, because tcount > ttable (2,649 > 1,660). Job promotions have a positive and significant effect on employee performance at PT. Leetex Garment Indonesia Majalengka Regency, because tcount > ttable (7.161 > 1.660). From the research results, it can be concluded that discipline influences employee work performance, this is proven by the calculation results of the tcount value being greater than ttable. The amount of work experience and promotions on employee performance at PT. Leetex Garment Indonesia, Majalengka Regency, was 46.6% while the remaining 53.4% was influenced by other factors not researched by the author.
Marketing Strategy at Arya Hotel Kadipaten, Majalengka Regency Ezki Dwi Nugraha; Yelsha Dwi Pasca; Gita Kartika Sari; Mochamad Anjar Albagja
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/fpacyy74

Abstract

This research is motivated by the importance of SWOT analysis in marketing strategy with 7P marketing mix. The method used in this study is SWOT analysis with interviews to evaluate marketing strategies at Arya Hotel Kadipaten, Majalengka Regency. The results of the study with the SWOT, IFAS and EFAS analysis matrices show that with the S-O strategy, namely by using strengths to gain opportunities, the Company uses the S- O strategy, namely 1) improving complete and modern hotel facilities: taking advantage of the increasing number of tourists on a national and international scale, thereby increasing market share. 2) utilizing partnerships with trusted online booking providers; increasing the number of users of online travel agent applications (traveloka & tiket.com) to attract new consumers.  
Continuance Intention on Online Shopping A Systematic Literature Review Emi Amelia; Ade Sobariah Hasanah; Gita Kartika Sari; Yelsha Dwi Pasca
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/2679t112

Abstract

This research looks at Continuance intention in online shopping using the systematic literature review method. Continuance intention is an important factor for the company Because related to sustainability business and understand the factors that influence an individual's decision to continue using online shopping services. Survival of a business relies on repeat customer purchases. This research used a systematic literature review with 41 articles selected for reviewed in the period 2016-March 2023. The selected articles were thoroughly reviewed to identify significant variables that influence continuance intention in online shopping, as well as the relationships and influences between these variables. The results of this review show that there are a number of factors that significantly influence continuance intentions in online shopping. Continuance intention focus main that is level strength an individual's intention to make repeat purchases.