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Jozef Raco
Management Department, Faculty of Economics, Universitas Katolik De La Salle, Manado
Economics, Econometrics & Finance

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Priority Strategy Of Tourism Development Of Siau Tagulandang Biaro Island Regency Jozef Raco
Jurnal Manajemen Vol. 28 No. 3 (2024): October 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i3.1943

Abstract

The recovery of the tourism industry requires the Siau Tagulandang Biaro Islands Regency to reevaluate its strategy by identifying critical development priorities. That is the aim of the study, which applies the Analytic Hierarchy Process (AHP) and fuzzy-AHP methods. The analysis would serve to identify the key factors and establish strategic recommendations. The results show that facilities are the highest criterion (thirty-four point seven per cent AHP; thirty-four point four per cent Fuzzy-AHP). The global weight calculation shows that Maintaining the ecosystem and cleanliness of beaches/lakes/hot springs are priority elements (eight point six per cent AHP; eight point five per cent Fuzzy-AHP). The sensitivity analysis shows that the results could be more robust, consistent, and stable. These results indicate no significant difference between the AHP and Fuzzy-AHP methods. The tourism development strategy for Siau Tagulandang Biaro Regency must prioritise improving the cleanliness and health of tourist destinations. This research answers an essential problem for the Siau Islands Regency government, Tagulandang Biaro.
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