Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JUEBIR: Journal of Economics and Business Research
Anita Larasati
UIN Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The influence of the store environment characteristics toward impulse buying, positive emotional response of consumers as a mediation Anita Larasati; Zakky Fahma Auliya
Journal of Economics and Business Research (JUEBIR) Vol. 2 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v2i1.7293

Abstract

This study aims to determine the influence of store environment characteristics on impulse purchases with positive emotional response responses of consumers as mediation variables. This sampling used purposive sampling using quantitative methods with survey methods using questionnaires totaling 100 respondents with the criteria of visitors to Matahari Department Store Solo Grand Mall who had purchased fashion products. This study used path analysis to test the hypothesis, while data processing was done with the help of the IBM SPSS Statistics 25 application The results showed that the characteristics of the store environment have a positive and significant influence on the positive emotional response of consumers. So is consumers' positive emotional response to impulse purchases. This study also shows the influence given by store environment characteristics on impulse purchases with positive emotional responses of consumers as mediating variables. As for the characteristics of the store environment impulse purchases do not have a positive and significant influence.
Co-Authors Zakky Fahma Auliya