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Pengaruh Online Customer Review, Label Halal, dan Country Of Origin terhadap Minat Beli Auliya, Zakky Fahma; Na`iim, Juliana Alfi
JURNAL STIE SEMARANG Vol 13 No 3 (2021): VOLUME 13 NOMOR 3 EDISI OKTOBER 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v13i3.554

Abstract

Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh online customer review, label halal, dan country of origin terhadap minat beli kosmetik Safi. Populasi dalam penelitian ini adalah semua mahasiswi di lima Perguruan Tinggi Islam yang ada di Solo Raya, dengan sampel sebanyak 170 responden yang diambil menggunakan metode purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan aplikasi AMOS versi 24.0. Penelitian ini menggunakan 4 variabel yakni 3 variabel endogen (independen) dan 1 variabel eksogen (dependen). Variabel endogen terdiri dari online customer review, label halal, dan country of origin. Sedangkan variabel eksogen terdiri dari minat beli. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap minat beli, label halal berpengaruh positif dan signifikan terhadap minat beli, sedangkan country of origin berpengaruh negatif dan tidak signifikan terhadap minat beli. Hasil penelitian menunjukkan bahwa minat beli konsumen dapat ditingkatkan dengan cara menumbuhkan minat preferensial konsumen melalui online customer review dan label halal. Abstract. The purpose of this study was to determine the effect of online customer review, halal label, and country of origin on purchase intention in Safi cosmetics. The population in this study was all female students in five Islamic universities in Solo Raya, with a sample of 170 respondents who was taken using purposive sampling method. This research uses quantitative research methods with data analysis techniques using Structural Equation Modeling (SEM) with the help of the AMOS application version 24.0. This study used 4 variables, namely 3 endogenous (independent) variables and 1 exogenous (dependent) variable. Endogenous variables consist of online customer review, halal label, and country of origin. Meanwhile, the exogenous variables consist of purchase intention. The results showed that online customer review has a positive and significant effect on purchase intention, halal label has a positive and significant effect on purchase intention, while country of origin has a negative and insignificant effect on purchase intention. The results showed that consumer buying interest can be increased by fostering consumer preferential interest through online customer review and halal label.
Pengaruh Dukungan Organisasi Menjembatani Faktor Internal dalam Individu ke Intensi Tindakan Whistleblowing Imanda Firmantyas Putri Pertiwi; Intan Nur Prasasti; Zakky Fahma
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 11, No 2 (2017)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v11i2.391-408

Abstract

This research aims to provide an overview of how much person’s internal factors such as professional commitment, anticipatory socialization and locus of control can affect their intention to perform whistleblowing action when they find fraud within the institution, also how strong is the organization’s support in moderating internal factors to the whistleblowing intentions. The method used in this research is Moderated regression analysis (MRA) followed by sub group moderated analysis. The results obtained from this study are proven that professional commitment can significantly improve the whistleblowing intentions, but anticipatory socialization and locus of control despite showing a significant influence, instead it shows negative direction. Organizational support has not been able to take part as a factor that can strengthens or weakens the relationship between the three variables mentioned earlier with the intention of someone to do whistleblowing.
The Influence of Electronic Word of Mouth (E-WOM) and Travel Motivation toward the Interest in Visiting Lombok, Gender as a Mediator Zakky Fahma Auliya; Imanda Firmantyas Putri Pertiwi
INFERENSI: Jurnal Penelitian Sosial Keagamaan Vol 13, No 2 (2019)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/infsl3.v13i2.201-218

Abstract

The background of this research is the decreased number of tourists, either domestic or foreign tourists, visiting Lombok, in which Lombok is a halal tourism destination in Indonesia. This research aims to analyze the influence of electronic word of mouth (e-WOM) and travel motivation toward the interest in visiting Lombok with gender as the mediator, using a purpose-sampling technique on its sample collection. The respondents of this research are university students in Surakarta. The number of questionnaires spread by the researcher is 316 samples and the samples that can be used are 264. This research uses the analysis tool of SPSS 22 with a scale of 1-5. The result shows that e-WOM and travel motivation influence the interest in visiting Lombok, while the influence with gender as the mediator shows that males have a bigger influence toward the use of e-WOM and travel motivation toward the interest of visiting Lombok
Analisis Peningkatan Kompetensi, Pelatihan, dan Motivasi Terhadap Kinerja Karyawan (Studi Pada Perusahaan Daerah Air Minum Surakarta) Kukuh Purbo Marjiyanto; Zakky Fahma Auliya
Jurnal Manajemen dan Bisnis Vol 17 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.023 KB) | DOI: 10.38043/jmb.v17i2.2381

Abstract

ABSTRACTThis study aims to determine the effect of competence, training, and motivation on employee performance (a case study of a Surakarta municipal water company). This type of research is quantitative. This research uses primary data. The sample in this study were 112 respondents taken from Surakarta regional water company (PDAM) employees who had competence in their fields, and had received training and motivation from the company. The sampling technique uses simple purposive. Data collection method using a questionnaire. The results showed that competency had a significant effect on the performance as evidenced by the t value of 4.381; a significance value of 0,000 <0.05. The training did not significantly influence the performance as evidenced by the t value of 1.232; a significance value of 0.221> 0.05. Motivation has a significant effect on the performance as evidenced by the t value of 3.074; significance value 0.003 <0.05.
Factors Affecting Interest in Revisiting Sharia Hotel Zakky Fahma Auliya
AL-QARDH Vol 4, No 2 (2019): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.558 KB) | DOI: 10.23971/jaq.v4i2.1552

Abstract

This research was conducted due to the phenomenon of a decrease in the stay period of foreign tourists in Indonesia in June 2018 compared to the stay period in June 2017. The independent variables used in this research are the completeness of sharia attributes and hotel image on sharia hotel consumers in Indonesia. The research samples were 100 respondents selected using accidental sampling. The analytical tool used in this research is Smart PLS 3.0. It was found that the completeness of Sharia attributes and hotel image variables influence the interest of revisiting Sharia hotels.
Influence of Skills and Non-Physical Work Environment on Employee Performance Rismaya Sulistyowati; Zakky Fahma Auliya
Social Science Studies Vol. 2 No. 2 (2022): (issue-march)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss22.3592022

Abstract

This research aims to determine the effect of skills and non-physical work environments on the employee performance of UD. Surya Abadi Furniture. This type of research is quantitative research. The data collection method used is to disseminate questionnaires and interviews analyzed with IBM SPSS Software version 25.0. The population used in this study were employees working at UD. Surya Abadi Furnitue with a total of 80. The sample in this study amounted to 73 respondents. The sampling technique used is probability sampling, with a simple random sampling method.The results showed that skills have a significant effect on employee performance, non-physical work environments have a significant effect on employee performance, and non-physical work skills and environments simultaneously effect employee performance
THE ROLE OF EMPLOYEE EMPOWERMENT, TEAMWORK, AND EMPLOYEE TRAINING ON ORGANIZATIONAL COMMITMENT Restu Purba Riyadi; Zakky Fahma Auliya
Journal of Management and Islamic Finance Vol. 1 No. 1 (2021): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.081 KB) | DOI: 10.22515/jmif.v1i1.3564

Abstract

This study aims to determine the influence of employee empowerment, teamwork, and employee training on the organizational commitment of employees at the Banyumas Public Works Office. The population used is employees who work at the Department of Public Works of Banyumas Regency. The research method used was a quantitative method with a purposive sampling technique. The data analysis technique used was multiple linear regression. In this study. The data source used was primary data employing SPSS 23.0 software. Data collection methods in this study were questionnaires. The sample of this study was 80 respondents. The results of this study indicate that (1) employee empowerment has a significant influence on organizational commitment, (2) teamwork has a significant influence on organizational commitment, and (3) employee training has a significant influence on organizational commitment.
Gen Z Smartphone User: The Effect Of Mobile Marketing On Actual Behaviors Makarim Makarim; Zakky Fahma Auliya
Journal of Business and Management Review Vol. 1 No. 5 (2020): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr15.692020

Abstract

The development of technology has become an integral part of changing people's behavior. Generation z is a group of individuals who are very close to technology. In Theory of Reasoned Action, behavior variables are influenced by attitudes, subjective norms and the desire to behave. In this study, it focuses on the influence ofinitiatives mobile marketing that have an influence on behavioral intentions, then intentions and subjective norms have an influence on the desire to behave and the desire to behave has an influence on actual behavior. The above research was conducted on generation Z in the city of Surakarta with an age range of 15-24 years. With the number of samples used were 100 respondents. The samples were determined using purposive sampling and the data collection method used a questionnaire. This study uses simple linear regression analysis while the tools used in processing the IBM SPSSdata Statistic 22. The results show a significant influence because it is caused by thevariable mobile marketing on attitude, then attitude and subjective norm have a positive significant effect on intention behavior. Then intention behavior has a significant positive effect on actual behavior.
Online Costumer Reviews (OTRs) dan Rating: Kekuatan Baru pada Pemasaran Online di Indonesia Zakky Fahma Auliya; Moh Rifqi Khairul Umam; Septi Kurnia Prastiwi
EBBANK Vol 8, No 1 (2017): EBBANK Vol.8 No.1 Juni 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.403 KB)

Abstract

The background of this research was  gap research between Nieto et al (Nieto, Hernández-Maestro, & Muñoz-Gallego, 2014) with Wang et al (Wang, Liu, & Fang, 2015). This research added intervening variable namely customer perseption to express customer reviews online and rating on purchase decisions in the Indonesia marketplace by using purposive sampling technique approach. The sample is 100 people in Surakarta that had made a purchase online in the marketplace. Customer reviews online and rating in this study are expected to affect purchasing decisions of online product on the marketplace. By using analytical tools AMOS 21, we found that customer reviews online has a positive and significant effect on the customer perception. Rating is also has positive and significant effect on the customer perception. The results of this study also revealed that the customer perception has positive and significant effect on purchasing decisions.
Apakah Halal Awareness dapat meningkatkan Repurchase Intention? Septi Kurnia Prastiwi; Zakky Fahma Auliya
EBBANK Vol 7, No 2 (2016): EBBANK Vol.7 No.2 Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis dan Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.961 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis beberapa faktor yang dapat meningkatkan Repurchase Intention pada produk makanan halal . Dua variabel yang diduga dapat mempengaruhi Repurchase Intention adalah Halal Awareness dan Brand Loyalty. Penelitian ini menggunakan metode survei dengan populasi konsumen  mie instan halal di Yogyakarta dan Surakarta, dengan sampel sebanyak 150 responden, dengan pengambilan sampel purposive sampel, dan kuisioner dengan 12 indikator pertanyaan. Hasil uji validitas, reliabilitas, dan uji asumsi klasik mendukung untuk melanjutkan penelitian. Hasil uji analisis regresi linier berganda mendapatkan hasil bahwa variabel Halal Awareness tidak berpengaruh signifikan terhadap Repurchase Intention, variabel Brand Loyalty berpengaruh positif dan  signifikan terhadap variabel dependen Repurchase Intention. Untuk menguji apakah variabel brand loyalty dapat menjadi variabel mediator antara halal awareness dengan repurchase intention, dibuktikan dengan hasil uji sobel test yang menemukan bahwa variabel brand loyalty signifikan sebagai variabel mediator.This study aims to examine the factors that may affect repurchase intention for halal food product. Two variables suspected to affect the repurchase intention are halal awareness and brand loyalty. The design of this study is survery method with a population of halal instant noodles customers in Yogyakarta and Solo, with sample size of 150 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Multiple linier regression analysis get the result that variable halal awareness not significantly affect repurchase intention, but variable brand loyalty can affect positively and significantly related to the dependent variable repurchase intention. To examine variable brand loyalty can be mediator variable halal awareness to repurchase intention, evidence by sobel test and get the result that variable brand loyalty significantly as mediator variable.