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All Journal LATTE: A Journal of Language, Culture, and Technology
Lintang Calavera Hening
Univerisitas Atma Jaya Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media

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Hallyu Tsunami: How Korean Pop Culture is Reshaping Indonesian Consumer Lintang Calavera Hening; Meissy Kristine Toding; Muhammad Hisyam Sabbil
LATTE: A Journal of Language, Culture, and Technology ISSN 3063-0754 Vol. 2 No. 1 (2024): LATTE: A Journal of Language, Culture, and Technology
Publisher : Kantor Pelatihan Bahasa dan Budaya, Universitas Atma Jaya Yogyakarta. Gedung Santo Alfonsus, Jl. Mrican Baru No.28, Mrican, Caturtunggal, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta 55281 Phone: (0274) 514319 Email: kpbb@uajy.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/lj.v2i1.9014

Abstract

The global phenomenon known as Hallyu or the Korean Wave has a significant impact on many facets of culture and society. Due to the worldwide impact of Korean pop culture, Indonesia, one of the nations most affected by this cultural wave, has seen notable changes in consumer behavior. In addition to winning over Indonesian consumers' hearts, the Hallyu phenomenon has drastically changed their consumption habits, taste in food, fashion and way of life. Keywords: Korean wave, pop culture, hallyu, culture, Indonesian consumers, mass culture, soft power.
Co-Authors Meissy Kristine Toding Muhammad Hisyam Sabbil