LATTE: A Journal of Language, Culture, and Technology
Vol. 2 No. 1 (2024): LATTE: A Journal of Language, Culture, and Technology

Hallyu Tsunami: How Korean Pop Culture is Reshaping Indonesian Consumer

Lintang Calavera Hening (Univerisitas Atma Jaya Yogyakarta)
Meissy Kristine Toding (Unknown)
Muhammad Hisyam Sabbil (Unknown)

Article Info

Publish Date
28 Jun 2024

Abstract

The global phenomenon known as Hallyu or the Korean Wave has a significant impact on many facets of culture and society. Due to the worldwide impact of Korean pop culture, Indonesia, one of the nations most affected by this cultural wave, has seen notable changes in consumer behavior. In addition to winning over Indonesian consumers' hearts, the Hallyu phenomenon has drastically changed their consumption habits, taste in food, fashion and way of life. Keywords: Korean wave, pop culture, hallyu, culture, Indonesian consumers, mass culture, soft power.

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Journal Info
LATTE: A Journal of Language, Culture, and Technology
Website

Abbrev

latte

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Arts Humanities Languange, Linguistic, Communication & Media

Description

The focus of LATTE: A Journal of Language, Culture, and Technology (LJ) is in the field of language, culture, and technology by prioritizing aspects of novelty. LJ focuses on language, culture, and technology, including topics: Information and Communication Technology Second Language Acquisition ...