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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia SENEMA
I Made Dauh Wijana
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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MENINGKATKAN PENJUALAN MELALUI PELATIHAN KARYAWAN, LOYALITAS PELANGGAN, DAN ENDORSEMENT PRODUK PADA PERUSAHAAN KARANG DEWATA BUTIK I Made Dauh Wijana; Yuliana Jerita
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 3 No 2 (2024): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Penelitian ini merupakan bentuk realisasi dari program pengabdian masyarakat yang dilakukan oleh Universitas Mahasaraswati Denpasar. Pengabdian ini dilakukan di sebuah perusahaan yaitu Karang Dewata Butik, sebuah toko fashion yang berlokasi di Ubud dan sudah berdiri sejak 2014 lalu. Masalah yang dihadapi oleh Karang Dewata Butik meliputi kurangnya pelatihan terhadap karyawan, kebutuhan untuk mempertahankan loyalitas pelanggan, dan kurangnya endorsement produk. Identifikasi masalah ini mengakibatkan penurunan omset karena rendahnya penjualan. Meskipun demikian, loyalitas pelanggan yang kuat menjadi keunggulan utama bisnis ini. Penelitian ini bertujuan untuk menyusun solusi konkret guna mengatasi masalah-masalah tersebut dan memperkuat posisi Karang Dewata Butik di pasar fashion lokal. Adapun upaya yang dilakukan untuk mencegah hal tersebut yaitu 1) Pelatihan terhadap karyawan untuk meningkatkan keterampilan berkomunikasi, keramahan, dan keterampilan layanan pelanggan. 2) untuk itu perusahaan perlu mempertahankan dan meningkatkan loyalitas pelanggan. 3) Membangun kemitraan dengan selebriti atau influencer yang sesuai dengan citra dan nilai merek Karang Dewata Butik.
Patient Satisfaction as a Mediator of Service Quality, Hospital Image, and Loyalty Among Participants of Indonesia’s BPJS Kesehatan Program Luh Putu Widiarti; I Wayan Widnyana; Ni Wayan Eka Mitariani; I Made Dauh Wijana
International Journal of Applied Business and International Management Vol 10, No 2 (2025): August 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i2.4005

Abstract

Maintaining patient loyalty is a key challenge in public healthcare services. This study aims to examine the mediating role of patient satisfaction in the relationship between service quality, hospital image, and the Social Security Agency for Health (BPJS Kesehatan) participants' loyalty at RSUD Mangusada Badung. A quantitative method was employed by distributing questionnaires to BPJS participants who had received services at the hospital. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results show that service quality and hospital image significantly influence both patient satisfaction and loyalty. Patient satisfaction also partially mediates the relationship between service quality, hospital image, and loyalty. Numerically, service quality has a path coefficient of X, hospital image Y, and patient satisfaction Z toward loyalty, all with significant p-values (p 0.05). These findings imply that improving service quality and maintaining a strong hospital image can enhance patient satisfaction and foster long-term loyalty among BPJS participants. The study contributes to healthcare service management literature and offers practical insights for hospital administrators and BPJS policymakers in formulating strategies to strengthen patient retention and institutional trust.
The Importance of Changing Community Attitude in Increasing Switching Decision to Public Transportation: A Case Study of Denpasar City Community Ni Putu Cempaka Dharmadewi Atmaja; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Made Dauh Wijana; Putu Anom Wisnu Wisnawa; I Gede Agus Sentana Widana yasa
Journal of The Community Development in Asia Vol 8, No 1 (2025): January 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i1.3674

Abstract

Traffic congestion is a very important thing for the Denpasar City government to handle at this time. One of the Denpasar city government's efforts to reduce speed is by introducing public transportation to the people of Denpasar City and its surroundings. However, public interest in public transportation is not very high. It is very important to carry out research on people's attitudes and behavior to be able to switch to public transportation. The aim of this research is to determine the role of attitudes in the influence of service quality on the decision of the people of Denpasar City to switch to public transportation. The research method uses path analysis with a sample size of 130 respondents. The research results state that service quality and attitude have a positive influence on the decision to switch to public transportation. This research also states that attitude can partially mediate the influence of service quality on the decision to switch to public transportation. The implication of the research is that the Denpasar city government should be able to improve public transportation services to the community so that it can increase the positive attitude of the community to switch to public transportation.
Compensation and Work Facilities as Determinants of Lecturer Performance: The Mediating Role of Work Motivation Gifari Iman Nugroho; I Made Dauh Wijana; Ni Made Dwi Puspitawati; Ni Putu Cempaka Dharmadewi Atmaja
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4098

Abstract

This study is motivated by the declining performance of lecturers at the Denpasar Islamic Religious College, particularly reflected in limited research activities. The purpose is to examine the influence of compensation and work facilities on lecturer performance, with work motivation as a mediating variable. A quantitative approach was applied, collecting data through questionnaires from 30 permanent lecturers using the census technique. Data were analyzed with Partial Least Squares (PLS), a structural equation modeling (SEM) method for assessing direct and indirect relationships. The findings show that compensation (p = 0.736; t = 0.337) and work facilities (p = 0.995; t = 0.007) have no significant direct effect on lecturer performance. However, compensation (p = 0.000; t = 4.141) and work facilities (p = 0.027; t = 2.128) significantly influence work motivation, which in turn positively impacts performance (p = 0.030; t = 3.009). Mediation analysis confirms that work motivation fully mediates the relationship between compensation, work facilities, and performance. The study concludes that strengthening lecturer motivation is essential for enhancing performance, emphasizing the importance of better compensation systems and adequate work facilities.
PROSES PENGELOLAAN TRANSAKSI DAN PELAYANAN KASIR PADA DRANIK COFFEE AND RESTO I Made Dauh Wijana; Ni Wayan Febri Yanti
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan proses pengelolaan transaksi dan pelayanan kasir pada Dranik Coffee and Resto yang berlokasi di Ubud, Bali. Permasalahan utama yang dihadapi meliputi kurang optimalnya ketelitian transaksi, kualitas pelayanan kasir yang belum maksimal, serta pemanfaatan sistem pembayaran digital yang belum sepenuhnya efektif. Metode pelaksanaan kegiatan dilakukan melalui empat tahapan, yaitu observasi, edukasi, pelatihan, dan pendampingan. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada kinerja kasir, khususnya dalam hal ketelitian transaksi, kecepatan dan kualitas pelayanan kepada pelanggan, serta kemampuan dalam mengoperasikan sistem pembayaran digital. Dampak dari program ini adalah menurunnya tingkat kesalahan transaksi, meningkatnya efisiensi operasional, serta terciptanya pengalaman pelanggan yang lebih baik. Dengan demikian, program ini terbukti mampu mendukung peningkatan kepuasan pelanggan dan kinerja usaha secara keseluruhan.
Co-Authors Gifari Iman Nugroho I Gede Agus Sentana Widana yasa I Gusti Agung Ngurah Gede Eka Teja Kusuma I Wayan Widnyana Luh Putu Widiarti Ni Made Dwi Puspitawati Ni Putu Cempaka Dharmadewi Atmaja Ni Wayan Eka Mitariani Ni Wayan Febri Yanti Putu Anom Wisnu Wisnawa Yuliana Jerita