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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JUIMA : Jurnal Ilmu Manajemen Admisi dan Bisnis Jurnal Organisasi Dan Manajemen International Journal of Social Science and Business Referensi : Jurnal Ilmu Manajemen dan Akuntansi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Ekonis : Jurnal Ekonomi dan Bisnis MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Management Analytical and Solution International Journal of Applied Business and International Management Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity Values EMAS Journal Of Management Analytical and Solution (JoMAS) SENEMA
Ni Wayan Eka Mitariani
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KUALITAS PELAYANAN MELALUI KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT BPR SARASWATI EKABUMI Febriyanti, Dewa Ayu Putu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.583 KB) | DOI: 10.36733/juima.v8i1.42

Abstract

The rural banks industry occupies a very important role in the economic sector, especially in supporting the development of small and medium enterprises. The more intense competition among rural banks, the services that rural banks provide must be more optimal so that the company is able to win the competition. The purpose of this study is to determine the effect of service quality on customer satisfaction and loyalty at PT BPR Saraswati Ekabumi in Badung regency. Respondents in this research are credit, deposit and savings customers in BPR Saraswati Ekabumi. The number of respondents in this study was determined 124 respondents by using accidental sampling technique.This study uses Partial Least Square (PLS) analysis with the help of Smart PLS 3.0 program.The results of this study indicate that: 1) the quality of service has a positive and significant impact on customer satisfaction, 2) satisfaction has positive and significant effect on customer loyalty, 3) service quality has positive and significant influence to customer loyalty.
PENGARUH GREEN PRODUCT DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PT. SENSATIA BOTANICALS Okadiani, Ni Luh Bayu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
JUIMA : JURNAL ILMU MANAJEMEN Vol 9 No 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.021 KB) | DOI: 10.36733/juima.v9i1.473

Abstract

Green product is a product that is not harmful to humans and the environment, not wasteful of resources, does not produce excessive waste and involves cruelty to animals, green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature. Whereas social media marketing is one form of marketing using social media to market a product, service, brand or issue by utilizing audiences who participate in social media, so that later it will produce purchasing decisions. In this study using a non probability sampling method with a number of 100 respondents. The results of this study found that green products have a positive and signifcant effect on purchasing decisions at PT. Sensatia Botanicals with the regression value of the green product variable is 0.614.5), while social media marketing has no signicant effect on purchasing decisions at PT. Sensatia Botanicals.
PENGARUH KUALITAS PELAYANAN MELALUI KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT BPR SARASWATI EKABUMI Dewa Ayu Putu Febriyanti; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.462 KB) | DOI: 10.36733/juima.v8i1.42

Abstract

The rural banks industry occupies a very important role in the economic sector, especially in supporting the development of small and medium enterprises. The more intense competition among rural banks, the services that rural banks provide must be more optimal so that the company is able to win the competition. The purpose of this study is to determine the effect of service quality on customer satisfaction and loyalty at PT BPR Saraswati Ekabumi in Badung regency. Respondents in this research are credit, deposit and savings customers in BPR Saraswati Ekabumi. The number of respondents in this study was determined 124 respondents by using accidental sampling technique.This study uses Partial Least Square (PLS) analysis with the help of Smart PLS 3.0 program.The results of this study indicate that: 1) the quality of service has a positive and significant impact on customer satisfaction, 2) satisfaction has positive and significant effect on customer loyalty, 3) service quality has positive and significant influence to customer loyalty.
PENGARUH GREEN PRODUCT DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PT. SENSATIA BOTANICALS Ni Luh Bayu Okadiani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 9 No. 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.021 KB) | DOI: 10.36733/juima.v9i1.473

Abstract

Green product is a product that is not harmful to humans and the environment, not wasteful of resources, does not produce excessive waste and involves cruelty to animals, green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature. Whereas social media marketing is one form of marketing using social media to market a product, service, brand or issue by utilizing audiences who participate in social media, so that later it will produce purchasing decisions. In this study using a non probability sampling method with a number of 100 respondents. The results of this study found that green products have a positive and signifcant effect on purchasing decisions at PT. Sensatia Botanicals with the regression value of the green product variable is 0.614.5), while social media marketing has no signicant effect on purchasing decisions at PT. Sensatia Botanicals.
ANALISIS PERBANDINGAN PENGGUNAAN HEDGINGANTARA FORWARD CONTRACT DENGAN CURRENCY SWAP UNTUK MEMINIMASI RISIKO FOREIGN EXCHANGE Ni Wayan Eka Mitariani; IB Panji Sedana; Ida Bagus Badjra
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 1 Tahun 2013
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.486 KB)

Abstract

This study aims is to identifying the differences between using forward contract hedging or currencyswap hedging. Paired Sample T-Test were used to answer the problems and to test the hypothesis. The findings showthat without paying attention to the time value of money, currency swap hedging generated higher income value than forward contract hedging, whereas by paying attention to the time value of money, forwardcontracthedging generated higher income value than currency swap hedging. Significant differences were foundas far as the use of forward contract hedging and currency swap hedging are concerned, both by paying or noattention to the time value of money.
Improving Repurchase Intention on Green Marketing Strategy Ni Wayan Eka Mitariani; Agus Wahyudi Salasa Gama; I Gusti Ayu Imbayani
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2880.2022

Abstract

Purpose – The best eco-friendly brands are rapidly gaining a powerful reputation for their commitment to the environment. Organisations of all sizes are discovering that the present consumers need more than just the right products and services. Therefore, this study aims to analyze the effect of green brand image on the repurchase intention mediated by brand trust and attachment. Methodology – The samples were cosmetic products and herbal oil users, which applied green products in Bali, Indonesia. In this asaay, data were obtained by distributing questionnaires to 149 respondents, with the PLS model used to analyze the hypothetical results acquired. Findings – The results showed that brand image positively affected trust, attachment, and repurchase intention. The effect of this image on repurchase intention was also mediated by green trust. Based on the findings, the investment of resources helped increase trust, attachment, and repurchase intention, to enhance brand image. Originality – This study developed a strategical marketing framework, to increase the repurchase intention of green products. According to the analytical novelty, brand image indirectly affected repurchase intention through trust. This strategy encouraged customers to always perform repeated purchases from trustable companies producing environmentally friendly green products and services.
Green Product, Social Media Marketing and Its Influence on Purchasing Decisions Ni Luh Bayu Okadiani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.908 KB) | DOI: 10.32535/ijabim.v4i3.684

Abstract

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.
THE EFFECT OF GREEN PRODUCT AND SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF PRODUCTS IN PT. SENSATIA BOTANICALS Ni Luh Bayu Okadiani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.473

Abstract

The green product is a product that is not harmful to humans and the environment, not wasteful of resources, does not produce excessive waste and involves cruelty to animals, green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature. While social media marketing is one form of marketing using social media to market a product, service, brand or issue by utilizing audiences who participate in social media so that later it will produce purchasing decisions. In this study using a nonprobability sampling method with a number of 100 respondents. The results of this study found that green products have a positive and significant effect on purchasing decisions at PT. Sensatia Botanicals with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions at PT. Sensatia Botanicals with the regression coefficient value of social media marketing variables of - 0,110.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNA JASA KREDIT PADA PT BPR SENTRAL EKONOMI NUSANTARA DI DENPASAR I Komang Sudarpa Galung; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
VALUES Vol. 1 No. 1 (2019): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era perdagangan bebas semakin berkembangnya kegiatan ekonomi, maka perusahaan menghadapi persaingan yang sangat ketat. Untuk memenangkan persaingan ketatnya persaingan dalam industri perbankan, maka harus dilakukan adanya startegi yang tepat untuk meningkatkan jumlah pengguna jasa kredit. Begitu pula kebutuhan masyarakat sebagai pengguna jasa kredit semakin meningkat baik untuk keperluan konsumtif, untuk investasi maupun untuk usaha produktif. Tujuan penelitian adalah untuk mengetahui pengaruh kualitas pelayanan terhadap pengguna jasa kredit dan untuk mengetahui pengaruh promosi terhadap pengguna jasa kredit pada PT. BPR Sentral Ekonomi Nusantara Denpasar. Jumlah sampel dalam penelitian ini sebanyak 78 responden dan penentuan sampel dengan metode purposive sampling. Teknik analisis yang digunakan adalah regresi linier berganda, korelasi, determinasi, uji F dan uji t. Hasil analisis menunjukkan kualitas pelayanan dan promosi berpengaruh positif dan signifikan terhadap keputusan pengguna kredit pada PT. BPR Sentral Ekonomi Nusantara Denpasar secara parsial.
PENGARUH KUALITAS LAYANAN TERHADAP CUSTOMER DELIGHT PADA JASA TATA RIAS PENGANTIN GRIYA TIRTA HARUM DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI Ni Kadek Yuli Antari; Ni Wayan Eka Mitariani; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 1 No. 2 (2020): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kualitas layanan adalah seluruh bentuk kegiatan yang diusulkan oleh perusahaan untuk memenuhi harapan konsumen. Kualitas layanan dalam hal ini didefinisikan sebagai layanan dalam bentuk kenyamanan, kecepatan, hubungan, keramahtamahan yang ditunjukkan melalui sikap dan sifat dalam memberikan layanan kepada konsumen. Semakin baik kualitas layanan yang diberikan oleh perusahaan kepada pelanggannya, itu berarti kepuasan pelanggan akan meningkat. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap kepuasan pelanggan dengan nilai yang dirasakan sebagai variabel mediasi. Penelitian ini menggunakan kuesioner sebagai metode pengumpulan data yang dibagikan kepada konsumen layanan tata rias pengantin Griya Tirta Harum dengan menggunakan teknik purposive sampling. Total sampel penelitian ini adalah 105 sampel. Penggunaan teknik analisis data adalah SEM dengan menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa, kualitas layanan memiliki pengaruh positif dan signifikan terhadap nilai yang dirasakan. Kualitas layanan memiliki efek positif dan signifikan terhadap kesenangan pelanggan. Nilai yang dirasakan memiliki efek positif dan signifikan terhadap kesenangan pelanggan. Kualitas layanan memiliki pengaruh positif dan signifikan terhadap nilai yang dirasak
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dini Oktaviani Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Verdy Anantha Putra I Made Putra Wiranata I Wayan Adi Juniarta I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Mayuli, Putu Dinda Laksmita Ma’ruf Hidayat Musholikhah Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Made Widnyani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Rini Rahmawati Sri Wulaningsih, Ni Made Novi Widi Antara, I Kadek Dwi Widiarti, Luh Putu Wijana, I Made Dauh Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede