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All Journal Tourism, Hospitality and Culture Insights Journal Jurnal Riset Multidisiplin Edukasi Tourism Economics, Hospitality, and Business Management Journal
Muhammad Rizki Lubis
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategi Peningkatan Pelayanan Istana Maimun Sebagai Warisan Budaya Melayu Muhammad Rizki Lubis
Tourism, Hospitality And Culture Insights Journal Vol 3 No 1 (2023): Tourism, Hospitality And Culture Insights Journal
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v3i1.439

Abstract

Maimun Palace is the palace of the Sultanate of Deli which is one of the cultural and historical icons located in Medan City, North Sumatra. This research utilizes qualitative data obtained through observation at the Maimun Palace. Sources of research data were obtained through library research, and field observations (observations by participants) also provide important data about improving services at the Maimun Palace. These data are important data obtained from interview materials to support the author's argument. The purpose of this study is to analyze the challenges and obstacles in serving at Maimun Palace as a Malay cultural heritage and identify strategies that can be implemented to improve services at Maimun Palace and are expected to strengthen the attractiveness of Malay culture and increase visitor satisfaction at Maimun Palace. The results of the study indicate that it is recommended that Istana Maimun implement strategies such as providing adequate information, improving facilities for the convenience of visitors, and fostering authentic cultural interactions. This strategy aims to overcome the challenges faced in service delivery and increase visitor satisfaction. By providing quality services, Maimun Palace can create a positive experience for tourists, increase their level of satisfaction, and form a positive image for this tourist destination
PENGARUH DIGITAL MARKETING MENGGUNAKAN SOSIAL MEDIA TERHADAP PENGEMBANGAN SEKTOR EKONOMI DESA SEMPA JAYA KABUPATEN KARO Muhammad Rizki Lubis
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 2 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i2.377

Abstract

Digitizing the tourism industry is one of the right steps in responding to digital-oriented society civilization in meeting their needs for traveling. One of the efforts in realizing the digitization of tourism is the use of ICT (Information and Communication Technology). The purpose of this study was to determine the effect of digital marketing using social media on the development of the economic sector in Sempa Jaya Village, Karo Regency. The research was conducted in Sempa Jaya Village, Karo Regency in May 2022. The research method used in this study was descriptive quantitative research. Sampling was done by purposive sampling. The data analysis technique used is simple regression analysis. Based on the results of data analysis and discussion, it can be concluded that digital marketing has a positive and significant effect on the economic sector of Sempa Jaya village, Karo Regency. The higher the level of digital marketing, the economic sector of the tourist village will also be improved.
STRATEGI PEMASARAN DIGITAL PARIWISATA DI DESA WISATA SIGAPITON Anggun Hardiyanti; Dewi Yanti; Muhammad Rizki Lubis
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 8 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Agustus 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i8.847

Abstract

Sigapiton Tourism Village is a tourist destination located in the Lake Toba area with the main attractions of natural beauty and authentic local culture. This study aims to determine the effectiveness of the implementation of digital promotional media for Sigapiton Tourism Village through the AIDA (Attention, Interest, Desire, Action) model approach, and to analyze digital marketing strategies using SWOT analysis. The research used in this study is descriptive with a qualitative approach obtained through observation, interviews, and documentation. Data analysis was carried out descriptively and through SWOT mapping. The results of the study showed that the digital promotion carried out was quite effective in building attention, interest, desire, and some actions from the audience. Promotion strategies based on visual content, educational narratives, emotional approaches, and digital communication facilitation are the main strengths. Based on the SWOT analysis, the marketing strategy for Sigapiton Tourism Village is in Quadrant I (Strength-Opportunity), with an internal score of 0,02 and an external score of 0.20. This shows that the development of digital promotion can be directed at an aggressive strategy by utilizing internal strengths to maximize external opportunities.
Co-Authors Anggun Hardiyanti Dewi Yanti