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All Journal jurnal niara Tourism Economics, Hospitality, and Business Management Journal
Ellyta Elfrida Tambunan
Politeknik Pariwisata Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengembangan Produk Pariwisata Melalui Pemasaran Digital UMKM Desa Wisata Tipang Kab. Humbang Hasundutan Ellyta Elfrida Tambunan
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 2 No 1 (2022): TEHBMJ (Tourism Economics, Hospitality and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v2i1.340

Abstract

This research is motivated by the problems currently being faced by the COVID-19 pandemic which until now has greatly impacted the sustainability of business lines, companies and tourist destinations. For this reason, strategies for existence are needed to face this pandemic period. So that it encourages business people and MSME actors to use technological advances as an alternative strategy. One way is to implement a marketing strategy through digital marketing which is the best solution and way to market MSME products at Tipangg Tourism Village, Baktiraja District, Humbang Hasundutan Regency. The focus of the problem in this study is (1) How is the marketing strategy carried out by the Tipangg Tourism Village Pokdarwis in increasing the sales turnover of MSME products during the pandemic. (2) What are the obstacles experienced by the Tipangg Tourism Village Pokdarwis in carrying out marketing strategies through digital marketing (digital marketing). (3) What are the solutions carried out by the Tipangg Tourism Village Pokdarwis to overcome marketing strategy constraints through digital marketing (digital marketing).
Strategi Pengelolaan Sumber Daya Manusia Lokal Dalam Meningkatkan Daya Saing Desa Wisata Riana Handayani Silalahi; Bastanta Eka Putra Kembaren; Deafany Clara Sinaga; Ellyta Elfrida Tambunan
Jurnal Niara Vol. 19 No. 1 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/avbm2811

Abstract

This study aims to analyze the condition of local human resources (HR), identify supporting and inhibiting factors in HR management, and formulate integrated HR management strategies to improve the competitiveness of Riverside Juma Bulu Tourism Village, Pardomuan Ajibata, Toba Regency. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation involving four key informants: the village head, village secretary, Pokdarwis chairman, and PKK representative. Data analysis employed Miles and Huberman's interactive model through data reduction, data display, and conclusion drawing. The findings reveal that local HR professionalism remains limited, constrained by an agrarian mindset that still prioritizes subsistence agriculture over tourism engagement. Key supporting factors include the community's strong gotong royong culture and a distinctive adventure product river tubing as the destination's competitive differentiator in the Lake Toba region. Five integrated strategies are recommended: hands-on practical training, cross-sector partnership building, strategic digital promotion, active youth engagement, and formulation of minimum service standards. This study contributes to the development of a contextual and measurable HR management model for nature-based tourism villages grounded in community-based tourism (CBT) principles
Co-Authors Bastanta Eka Putra Kembaren Deafany Clara Sinaga Riana Handayani Silalahi